Rebisco facts for kids
Logo
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Trade name
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Rebisco |
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Formerly
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| Private | |
| Industry | Food |
| Founded | August 15, 1963 |
| Founder | Jacinto L. Ng Sr. |
| Headquarters | 38/F Joy-Nostalg Center, No. 17 ADB Avenue, Ortigas Center,
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Philippines
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Area served
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Worldwide |
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Key people
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| Revenue |  ₱5.060 million (2024) |
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Number of employees
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1,705 (2024) |
| Divisions | Rebisco Foundation Inc. |
| Subsidiaries |
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The Rebisco Group of Companies, often called Rebisco, is a big snack food company from the Philippines. It's a private company, meaning its shares are not traded on a stock exchange. Rebisco makes many popular snacks and sells them all over the world. Its main office is in Ortigas Center, Pasig, Metro Manila. The company was started by Jacinto L. Ng Sr. in 1963.
Contents
Rebisco's Journey: From Small Bakery to Global Brand
Rebisco began its journey on August 15, 1963. It was founded by Jacinto L. Ng Sr. and was first called England Biscuit Factory. He started with a small, rented bakery in San Juan. His first products were Krema (cream-filled crackers) and Sodatine (plain crackers).
Growing the Business: New Name and Products
In 1972, the company changed its name to Republic Biscuit Corporation, or Rebisco for short. They also got a new look. In 1983, Krema crackers were relaunched as Rebisco Cream Sandwich. This became one of the company's most famous products.
Over the years, Rebisco created or bought other companies to make different types of snacks. These included JBC Food Corporation (1989), Suncrest Foods Inc. (1995), and Multirich Foods Corporation (1999). In 2003, Rebisco took over Storck Products Inc. (SPI), which made candies.
Expanding into New Snack Categories
In 2006, Rebisco started making chocolates with its own brand, Choco Mucho. This added a sweet new option to their snack lineup.
In 2009, Rebisco Foundation Inc. was created. This foundation helps with community projects. Also, the company's main office moved to the Joy-Nostalg Center in Ortigas Center, Pasig.
Reaching Out to the World
Rebisco started selling its products globally in 2012. They launched Rebisco Vietnam Ltd. and opened their first international factory in Ho Chi Minh City, Vietnam, in 2015. This was a big step for the company outside the Philippines.
In 2015, Rebisco also got into the flour and oil business by starting Agripacific Corporation. In the same year, they began making ice cream by acquiring Creamline Dairy Corporation, which was later renamed SFI Multimix Corporation.
Recent Milestones and Achievements
In 2018, to celebrate its 55th anniversary, Rebisco opened its first community retail store called Snacks To-Go. This allowed them to connect directly with customers.
In 2022, Rebisco entered the beverage market. They became the official importer of products from the Thai beverage company Ichitan in the Philippines.
In 2023, Jacinto L. Ng Sr., the founder of Rebisco, was recognized by Forbes magazine. He was listed as one of the richest people in the Philippines.
Delicious Products from Rebisco
Rebisco makes a wide variety of snacks and food items. You can find their products in the Philippines and many other countries.
- Biscuits and Crackers: These include popular items like cream-filled biscuits and plain crackers.
- Cookies and Wafers: Sweet treats like cookies and crispy wafers are also part of their range.
- Cakes and Donuts: They offer different kinds of cakes and donuts for a quick snack or dessert.
- Candies and Lollipops: Rebisco produces many types of candies and lollipops.
- Chips and Chocolates: You can also find savory chips and delicious chocolate bars.
- Other Foods: Their products also include chewing gums, jellies, nuts, peas, seeds, and even ice cream.
- Beverages and Cooking Essentials: Rebisco also makes energy drinks, other beverages, cooking oils, flours, and baking mixes.
Where Rebisco Operates
Since 2009, Rebisco's main office has been on the 38th floor of the Joy-Nostalg Center in Ortigas Center, Pasig, Metro Manila.
The company has eight factories across Asia. These factories are located in different cities in the Philippines, such as Quezon City, Caloocan, Valenzuela, Marilao (Bulacan), Calamba (Laguna), Clark (Pampanga), and Tanza (Cavite). They also have a factory in Ho Chi Minh City, Vietnam.
As of 2023, Rebisco products are sold in 48 countries. These countries are spread across Asia, Africa, Europe, the Middle East, Oceania, and the Americas.
Rebisco's Family of Companies
The Rebisco Group of Companies includes several other companies that help them make and sell their wide range of products. These are called subsidiaries.
- Republic Biscuit Corporation (a main division)
- JBC Food Corporation
- Suncrest Foods Inc.
- Multirich Foods Corporation
- SPI Corporation
- Agripacific Corporation
- SFI Multimix Corporation
- Asia United Bank Corporation
- Omnipack Industrial Corporation
- SFI Fresh Bakers Corporation
- RBC Best Baker Foods Inc.
- Rebisco Foundation Inc.
- Rebisco Vietnam Ltd.
- Action Republic Corporation
- RBC Retail Stores Corporation
Rebisco in Sports
Rebisco also supports several sports teams, especially in volleyball. This shows their commitment to promoting sports and healthy activities.
- Choco Mucho Flying Titans (Premier Volleyball League)
- Creamline Cool Smashers (Premier Volleyball League)
- Criss Cross King Crunchers (Spikers' Turf)
- Rebisco-PSL Manila (2017 Asian Women's Club Volleyball Championship)
- Rebisco Volleyball League National Championship
Branding and Identity
In 2011, a company called Y&R Philippines was chosen to help Rebisco with its branding. Their job was to create a new global brand for Rebisco. This included designing a new logo and packaging that would clearly identify all of Rebisco's many products around the world.
Images for kids
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The Rebisco wordmark
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Rebisco crackers, a popular snack
