Cole Bennett facts for kids

Quick facts for kids Cole Bennett
Bennett in 2021
Personal information
Born	(1996-05-14) May 14, 1996 (age 29) Plano, Illinois, U.S
Occupation	Music video director videographer music promoter owner of [1] record executive
YouTube information
Years active	2013–present
Subscribers	23.4 million (may 2025)
Total views	12.2 billion (March 2025)

Cole Bennett (born May 14, 1996) is an American music video director and a record executive. He is famous for starting a company called Lyrical Lemonade. Cole has worked with many popular music artists. He directed music videos for Juice Wrld, including "All Girls Are the Same" and "Lucid Dreams". He also directed videos for Eminem, Lil Yachty, Jack Harlow, and many others. In 2024, he released an album called All Is Yellow through Lyrical Lemonade.

Cole Bennett's Early Life

Cole Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School. Cole decided to leave high school early to focus on his passion. He was very interested in making videos and hip hop music since he was a child.

Cole Bennett's Career Journey

Starting Lyrical Lemonade (2013–2016)

Cole Bennett started Lyrical Lemonade as an online blog when he was in high school. His mom helped him choose the name for his blog. She also gave him a video camera to get started. Cole began directing music videos for local Chicago rappers. These included artists like Vic Mensa and King Louie. He uploaded all these videos to the Lyrical Lemonade YouTube channel. His channel also showed live concert videos, interviews, and short documentaries.

Becoming Popular (2016–2023)

Lyrical Lemonade grew beyond just Chicago artists. It started featuring artists from the new Soundcloud rap style. In 2016 and 2017, Cole became more recognized. He worked with artists like Famous Dex, Lil Pump, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for Lil Xan's song "Betrayed". This video became very popular. He then directed many more hit music videos. These included "BabyWipe" by Ski Mask the Slump God and "Red Roses" by Lil Skies.

In May 2018, Cole directed the music video for Juice Wrld's song "Lucid Dreams". This song reached number 2 on the Billboard Hot 100 music chart. By August 2024, the video had over 1 billion views on YouTube. It became his most watched video. Since then, he has worked with major hip hop artists. These include J. Cole, Wiz Khalifa, Kanye West, and Eminem.

In January 2020, he directed the video for Jack Harlow's hit song "What's Poppin". In March 2020, he directed the music video for Eminem's song "Godzilla". This video featured famous people like Dr. Dre and Mike Tyson. It got 13 million views in just 24 hours. In December 2020, Cole worked with Eminem again. He directed the music video for Eminem's song "Gnat".

All Is Yellow Album (2023–Present)

In 2023, Cole Bennett started releasing songs from his first album. The album is called All Is Yellow and came out in 2024. The first song from the album was "Doomsday". It featured Juice Wrld and Cordae and was released on June 23, 2023. This song reached number 58 on the Billboard Hot 100 chart. Other songs from the album included "Guitar in My Room" with Lil Durk and Kid Cudi. The album All Is Yellow was officially released on January 26, 2024.

Lyrical Lemonade's Impact on Music

Lyrical Lemonade has helped many rappers become famous, like Lil Pump (left) and Ski Mask the Slump God (right).

Cole Bennett's Lyrical Lemonade often helps new rappers become popular. For example, Lil Pump gained a lot of fame after appearing on Lyrical Lemonade. Other artists who got a boost include Smokepurpp, Juice Wrld, Ski Mask the Slump God, Lil Tecca, and Jack Harlow.

The music website Pitchfork praised one of Bennett's videos. They named Ski Mask the Slump God's 2017 "Catch Me Outside" video as one of their favorite music videos of the 2010s.

Other Projects

Cole Bennett has also created merchandise and lemonade drinks. These products are sold under the Lyrical Lemonade brand. He hopes to compete with big drink companies like Minute Maid.

In February 2020, Lyrical Lemonade worked with Jordan Brand. They released a collection that included shoes, hoodies, and t-shirts. In April 2020, Lyrical Lemonade also teamed up with the streetwear brand FTP. This collaboration included hoodies, t-shirts, and special cans of lemonade.

In November 2021, Cole Bennett started another online store called "By Cole Bennett." Here, people can buy clothes and other items designed by Cole himself. These items are released in limited amounts. Sometimes, fans can even buy props that were used in Lyrical Lemonade music videos.

Bennett also hosts a yearly music festival called Summer Smash. This festival is put on by SPKRBX, a company based in Chicago.

Selected Music Videos Directed

Cole Bennett has directed many music videos. Here are some of them:

Filmography

Cole Bennett has also appeared in a film:

Awards and Nominations

Cole Bennett has been recognized for his work in music videos.