Cole Bennett facts for kids

Quick facts for kids Cole Bennett
Bennett in 2021
Personal information
Born	(1996-05-14) May 14, 1996 (age 29) Plano, Illinois, U.S.
Occupation	Music video director videographer music promoter record executive
YouTube information
Years active	2013–present
Subscribers	22.9 million (January 2025)
Total views	12 billion (January 2025)

Cole Bennett (born May 14, 1996) is an American music video director and record executive. He is also the founder of Lyrical Lemonade. This is a company that helps create and promote music videos for many popular artists.

Cole Bennett is well-known for working with artists like Juice Wrld on videos such as "All Girls Are the Same" and "Lucid Dreams". He has also directed videos for YG Marley's "Praise Jah in the Moonlight", Lil Yachty's "Poland", and Eminem's "Godzilla". In 2024, he released an album called All Is Yellow through Lyrical Lemonade.

Early Life

Cole Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School. He later left DePaul University to focus on his dream. Since he was a kid, he wanted to make videos and work in hip hop music.

Career

Starting Out (2013–2016)

Cole Bennett started Lyrical Lemonade as an online blog. He was still in high school at the time. His mom helped him choose the name and gave him a video camera. He began directing music videos for local rappers in Chicago. These videos were uploaded to the Lyrical Lemonade YouTube channel. The channel also showed live concert videos, interviews, and short films.

Becoming Popular (2016–2023)

Lyrical Lemonade grew beyond just Chicago artists. It started working with artists from the new Soundcloud rap style. In 2016 and 2017, Cole became more recognized. He worked with artists like Famous Dex, Lil Pump, and Ski Mask the Slump God.

In April 2017, he released his first short film, "Lone Springs". Later that year, he directed the music video for Lil Xan's song "Betrayed". This video became very popular. He then directed many more hit music videos. These included "BabyWipe" for Ski Mask the Slump God and "Red Roses" for Lil Skies.

In May 2018, Cole directed the video for Juice Wrld's "Lucid Dreams". This song reached number 2 on the Billboard Hot 100 chart. As of May 2024, the video has over 981 million views on YouTube. It is his most watched video. He has since worked with major hip hop artists. These include J. Cole, Wiz Khalifa, Kanye West, and Eminem.

In January 2020, he directed the video for Jack Harlow's hit song "What's Poppin". In March 2020, he directed Eminem's video for "Godzilla". This video featured famous people like Dr. Dre and Mike Tyson. It got 13 million views in just 24 hours! He worked with Eminem again in December 2020 for the song "Gnat".

All Is Yellow (2023–Present)

In 2023, Cole Bennett started releasing songs from his first album, All Is Yellow. The first song, "Doomsday", featured Juice Wrld and Cordae. It was released on June 23, 2023. This song reached number 58 on the Billboard Hot 100 chart. The album was fully released on January 26, 2024.

Impact

Lyrical Lemonade has helped many rappers become famous, like Lil Pump (left) and Ski Mask the Slump God (right).

Cole Bennett's Lyrical Lemonade often helps new rappers become famous. For example, Lil Pump became much more popular after appearing on Lyrical Lemonade. Other artists who got a boost include Smokepurpp, Juice Wrld, Ski Mask the Slump God, Lil Tecca, and Jack Harlow.

Pitchfork, a music website, even called Ski Mask the Slump God's 2017 music video "Catch Me Outside", directed by Bennett, one of the best music videos of the 2010s.

Other Projects

Cole Bennett also sells merchandise and lemonade drinks under the Lyrical Lemonade name. He wants his lemonade to compete with big brands.

In February 2020, Lyrical Lemonade worked with Jordan Brand. They released a special shoe, a hoodie, and a long-sleeve t-shirt. In April 2020, they teamed up with the streetwear brand FTP. This collection included a hoodie, a t-shirt, and special cans of lemonade.

In November 2021, Cole Bennett started another online store called "By Cole Bennett." Here, he sells clothes and other items he designed. He sometimes even sells props from Lyrical Lemonade videos!

Bennett also hosts a music festival every year called Summer Smash. It is put on by a company called SPKRBX.

Awards

Cole Bennett has been nominated for and won several awards for his work. He won the Video Director of the Year award at the BET Awards in 2024. He also won a Streamy Award for Cinematography in 2022.

Images for kids

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  Lil Pump

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  Ski Mask the Slump God