Micro-Star International facts for kids
Primary logo
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Headquarters in New Taipei City, Taiwan
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Native name
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微星科技股份有限公司
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| Public | |
| Traded as | TWSE: 2377 |
| Industry | Computer hardware Electronics |
| Founded | 4 August 1986 in Taiwan |
| Founders | Joseph Hsu Jeans Huang Frank Lin Kenny Yu Henry Lu |
| Headquarters | Zhonghe, New Taipei, Taiwan |
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Area served
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Worldwide |
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Key people
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Jeans Huang, President |
| Products | |
| Revenue |  NT$180.4 billion (2022) |
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Operating income
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NT$10.69 billion (2022) |
| NT$9.96 billion (2022) |
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Micro-Star International Co., Ltd. (also known as MSI) is a big company from Taiwan. It designs and makes computer parts and other tech products. MSI is famous for its gaming laptops, desktop computers, and parts like motherboards and graphics cards. They also make monitors, servers, and even car entertainment systems.
MSI was started on August 4, 1986, by five friends: Joseph Hsu, Jeans Huang, Frank Lin, Kenny Yu, and Henry Lu. The company's shares are traded on the Taiwan Stock Exchange.
Contents
How MSI Works Around the World
MSI began its business in New Taipei City, Taiwan. Over time, it grew and opened factories in China. A factory was set up in Shenzhen in 2000. They also built research and development centers in Kunshan in 2001.
MSI offers warranty services globally. This means customers in North America, South America, Asia, Australia, and Europe can get help. The main headquarters are in Zhonghe District, New Taipei City, Taiwan. Many different teams work there.
Most of MSI's manufacturing used to be in Taiwan. Now, many products, like graphics cards, are made in mainland China. MSI has offices in many parts of the world. These include the Americas, Europe, Asia, Australia, and South Africa. By 2015, MSI was active in over 120 countries.
In January 2025, MSI announced a partnership with Syrma SGS. They will work together to make laptops in Chennai, India. MSI will share its technology for local production there.
MSI Products and Innovations
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MSI first became known for making computer motherboards and graphics cards. In 2008, they started a company called FUNTORO. This company focuses on entertainment systems for vehicles. MSI now offers many computer and tech products. These include laptops, desktops, monitors, motherboards, and graphics cards. They also make power supplies, computer cases, and cooling systems.
MSI creates products for gamers and people who create digital content. These include all-in-one PCs, mobile workstations, and servers. They also make multimedia accessories and even robots for moving things around.
When MSI started in 1986, they focused on motherboards and add-on cards. That same year, they made the first motherboard that could be "over-clocked." This meant it could run faster than its normal speed.
MSI continued to make new motherboards over the years. In 1989, they released their first 486 motherboard. In 1997, they introduced their first graphics card. In 2002, they made a motherboard with both Bluetooth and Wi-Fi.
In 2003, MSI released its first digital music player, called MEGA. They also launched their first laptop in 2004. In 2009, MSI introduced a very thin laptop and their first all-in-one PC.
MSI and Gaming
In 2008, MSI started sponsoring Fnatic, a professional gaming team. This marked their entry into the PC gaming market. Their GAMING series includes laptops, desktops, motherboards, and graphics cards. These products are made especially for gamers and advanced users.
MSI has sponsored many eSports teams. They also host a big international gaming event called MSI Masters Gaming Arena. This event used to be known as MSI Beat IT. The first Beat IT tournament was in 2010.
In 2015, MSI worked with Tobii, a company that makes eye-tracking technology. Together, they created gaming laptops that could track a player's eye movements. In 2016, MSI partnered with HTC to create systems ready for Virtual Reality (VR) experiences.
MSI also expanded into products for content creators in 2018. They showed off laptops designed for creators at a big tech show.
At Computex 2023, MSI showed a special gaming laptop. It was made with Mercedes-AMG, a famous car brand. This laptop combined the style of Mercedes-AMG with powerful gaming hardware.
In 2024, MSI Gaming Arena hosted a Dota 2 e-sports tournament in Southeast Asia. Teams competed online from September 27 to October 6.
A documentary called Esports: The Rise of the New King came out in August 2023. It looked at how gaming became a major sport. The film highlighted MSI's role in eSports, especially with their hardware and cooling technology.
New Technologies and Awards
MSI has also introduced new server platforms. These servers use Intel's Xeon processors for better performance. They are designed for AI, data processing, and cloud computing.
At the 2024 Taipei Auto Show, MSI showed new smart electric vehicle (EV) chargers. They have models for homes and businesses. One charger, the EV Life, works with both U.S. and European charging standards. MSI's business chargers offer payment options and smart features like parking management. The EV AI charger even won a Taiwan Excellence Award.
MSI has received many awards over the years. They were ranked among the Top 20 Taiwan Global Brands in 2008. In 2015, Laptop magazine named MSI the fourth-best laptop brand. In 2016, MSI was the biggest supplier of gaming laptops worldwide. They have also won the Taiwan Excellence award for 15 years in a row. In August 2018, Laptop Mag rated MSI the Best Gaming Laptop Brand.
MSI's Journey Through Time
The five founders of MSI all used to work for Sony. When Sony reduced its staff in 1985, these five engineers decided to start their own company. They founded Micro Star International in August 1986.
In 1997, MSI opened its first factory in Zhonghe, Taiwan. A third factory in Zhonghe opened in 2000. That same year, MSI Computer (Shenzhen) Co., Ltd. was started in China. In 2001, MSI Electronics (Kunshan) Co., Ltd. was founded. MSI also set up a logistics center in the Netherlands in 2002 to help with shipping in Europe. The company became public in 1998, meaning its shares could be bought and sold on the Taipei Stock Exchange.
In 2003, MSI released the "Mega PC." This was a unique computer that looked like a stereo system.
In 2017, MSI made a deal with Mustek to distribute its laptops. In April 2017, MSI also named partners for its Mystic Light Sync system. This system allows different computer parts to have synchronized RGB lighting. Companies like Corsair, SteelSeries, and Cooler Master joined this effort.
Also in April 2017, MSI started a program called "Join the Dragon." This program helps find talented eSports teams to sponsor. They partnered with ESL for ESL One events in 2018. MSI became an official partner of ESL One Cologne 2018, a major Counter-Strike: Global Offensive event. MSI also sponsored the Method eSports team in August 2018. MSI and ESL worked together to bring the MGA 2018 grand finals to New York.
In 2019, MSI and Ubisoft worked together on "Ambient Link." This feature synchronized game lighting with games like Assassin's Creed Odyssey.
In September 2020, MSI introduced new laptops for business use. These were part of the "Modern," "Prestige," and "Summit" lines. They also revealed a new logo just for these models.
Leaders of MSI
- Charles Chiang (January 1, 2019 – July 7, 2020)
- Jeans Huang (July 8, 2020 – present)
MSI Sponsorships
MSI has partnered with many eSports teams. They once worked with Fnatic and Cloud 9.
They have also sponsored teams around the world. These include METHOD, PENTA Sports, Energy eSports, HWA Gaming, and many others.
In February 2022, MSI announced a partnership with Monster Energy Yamaha MotoGP. MSI provides PC hardware to support the team during the MotoGP racing season.
See also
In Spanish: Micro-Star International para niños
- List of companies of Taiwan
