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50 Cent
50 Cent in 2018.png
50 Cent in 2018
Born
Curtis James Jackson III

(1975-07-06) July 6, 1975 (age 48)
Occupation
  • Rapper
  • songwriter
  • actor
  • television producer
  • record producer
  • record executive
  • businessman
Years active 1996 (1996)–present
Organization G-Unity Foundation
Works
  • Albums
  • singles
  • group
  • videography
Television
  • 50 Central
  • 50 Cent: The Money and the Power
  • For Life
  • Power
  • The Oath
Children 2
Awards Full list
Musical career
Genres Hip hop
Labels

Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, television producer, and businessman. Born in South Jamaica, a neighborhood of Queens, Jackson began pursuing a musical career in 1996. In early 2000, he recorded his "debut" album Power of the Dollar for Columbia Records, however he was struck during a shooting in May of that year, causing its release to be cancelled and Jackson to be dropped from the label. In 2002, Jackson released the mixtape Guess Who's Back?, and was thereafter discovered by Eminem and signed to his label Shady Records, an imprint of Dr. Dre's Aftermath Entertainment and Interscope Records.

His first major-label album, Get Rich or Die Tryin' (2003) was released to critical acclaim and commercial success. The album spawned the Billboard Hot 100 number one singles "In da Club" and "21 Questions" (featuring Nate Dogg), and was certified 9× platinum by the Recording Industry Association of America (RIAA). That same year, he launched his own label G-Unit Records, namesake of a hip hop group which he formed two years prior; the label's initial signees were its members, fellow East Coast rappers Lloyd Banks and Tony Yayo. Jackson reached similar commercial and critical success with his second album, The Massacre (2005), which contained his third number-one single "Candy Shop" (featuring Olivia). He then adopted a lighter, further commercially-oriented approach for his third and fourth albums, Curtis (2007) and Before I Self Destruct (2009)—which were met with stagnate commercial reception and mixed reviews—and aimed for a return to his roots with his fifth album, Animal Ambition (2014). He has since focused on his career in television and media, having executive-produced and starred in the television series Power (2014–2020), as well as its numerous spin-offs under his company G-Unit Films and Television Inc.

50 Cent has sold over 30 million albums worldwide and won several awards, including a Grammy Award, a Primetime Emmy Award, thirteen Billboard Music Awards, six World Music Awards, three American Music Awards and four BET Awards. As an actor, Jackson appeared in the semi-autobiographical film Get Rich or Die Tryin' (2005), the war film Home of the Brave (2006), and the crime thriller film Righteous Kill (2008). Billboard ranked 50 Cent as the 17th best rapper of all time on their '50 Greatest rappers' list (2023); and named him the sixth top artist of the 2000s decade. Rolling Stone ranked Get Rich or Die Tryin' and "In da Club" in its lists of the "100 Best Albums of the 2000s" and "100 Best Songs of the 2000s" at numbers 37 and 13, respectively.

Early life

Jackson was born in the borough of Queens, New York City, and raised in its South Jamaica neighborhood by his mother Sabrina. Sabrina raised Jackson until she died in a fire when Jackson was 8. Jackson revealed in an interview that his mother was a lesbian. After his mother's death and his father's departure, Jackson was raised by his grandparents.

He began boxing at about age 11, and when he was 14, a neighbor opened a boxing gym for local youth: "I was competitive in the ring and hip-hop is competitive too ... I think rappers condition themselves like boxers, so they all kind of feel like they're the champ."

In his teenage years Jackson was involved in illegal activities and was sentenced to three to nine years in prison. He served six months in a boot camp and earned his GED. Upon his realease, Jackson adopted the nickname "50 Cent" as a metaphor for change. The name was inspired by Kelvin Martin, a 1980s Brooklyn robber known as "50 Cent"; Jackson chose it "because it says everything I want it to say. I'm the same kind of person 50 Cent was. I provide for myself by any means."

Career

1996–2002: Rise to fame, shooting, and early mixtapes

Jackson began rapping in a friend's basement, where he used turntables to record over instrumentals. In 1996, a friend introduced him to Jam Master Jay of Run-DMC, who was establishing Jam Master Jay Records. Jay taught him how to count bars, write choruses, structure songs, and make records. Jackson's first appearance was on "React" with Onyx, for their 1998 album Shut 'Em Down. He credited Jam Master Jay for improving his ability to write hooks, and Jay produced Jackson's first (unreleased) album. In 1999, after Jackson left Jam Master Jay, the platinum-selling producers Trackmasters signed him to Columbia Records. They sent him to an upstate New York studio, where he produced thirty-six songs in two weeks; eighteen were included on his 2000 album, Power of the Dollar. Jackson founded Hollow Point Entertainment with former G-Unit member Bang 'Em Smurf.

Jackson's popularity began to grow after the successful, controversial underground single "How to Rob", which he wrote in a half-hour car ride to a studio. The track comically describes how he would rob famous artists. Jackson explained the song's rationale: "There's a hundred artists on that label, you gotta separate yourself from that group and make yourself relevant". Rappers Jay-Z, Kurupt, Sticky Fingaz, Big Pun, DMX, Wyclef Jean, and the Wu-Tang Clan responded to the track, and Nas invited Jackson to join him on his Nastradamus tour. Although "How to Rob" was intended to be released with "Thug Love" (with Destiny's Child), two days before he was scheduled to film the "Thug Love" music video, Jackson was shot and hospitalized.

On May 24, 2000, Jackson was attacked by a gunman outside his grandmother's former home in South Jamaica. Jackson was wounded. The alleged attacker, Darryl Baum, Mike Tyson's close friend and bodyguard, was killed three weeks later.

Jackson used a walker for six weeks and fully recovered after five months. When he left the hospital he stayed in the Poconos with his girlfriend and son, and his workout regime helped him develop a muscular physique.

In the hospital Jackson signed a publishing deal with Columbia Records before he was dropped from the label and blacklisted by the recording industry because of his song, "Ghetto Qu'ran". Unable to work in a U.S. studio, he went to Canada. With business partner Sha Money XL, Jackson recorded over thirty songs for mixtapes to build a reputation. In a HitQuarters interview, Marc Labelle of Shady Records A&R said that Jackson used the mixtape circuit to his advantage: "He took all the hottest beats from every artist and flipped them with better hooks. They then got into all the markets on the mixtapes and all the mixtape DJs were messing with them." Jackson's popularity increased, and in 2002 he released the mixtape Guess Who's Back?. He then released 50 Cent Is the Future backed by G-Unit, a mixtape revisiting material by Jay-Z and Raphael Saadiq.

2002–2007: Mainstream breakthrough, Get Rich or Die Tryin', and The Massacre

50 Cent (Cropped)
50 Cent in 2006

In 2002, Eminem heard Jackson's Guess Who's Back? CD, received from Jackson's attorney (who was working with Eminem's manager, Paul Rosenberg). Impressed, Eminem invited Jackson to fly to Los Angeles and introduced him to Dr. Dre. After signing a $1 million record deal, Jackson released No Mercy, No Fear. The mixtape featured one new track, "Wanksta", which appeared on Eminem's 8 Mile soundtrack. Jackson was also signed by Violator Management and Sha Money XL's Money Management Group.

50 Cent released his debut album, Get Rich or Die Tryin' (described by AllMusic as "probably the most hyped debut album by a rap artist in about a decade"), in February 2003. Rolling Stone noted its "dark synth grooves, buzzy keyboards and a persistently funky bounce", with Jackson complementing the production in "an unflappable, laid-back flow". It debuted at number one on the Billboard 200, selling 872,000 copies in its first four days. The lead single, "In da Club" (noted by The Source for its "blaring horns, funky organs, guitar riffs and sparse hand claps"), set a Billboard record as the most listened-to song in radio history within a week.

GUnitBKK
Olivia, Lloyd Banks, Young Buck, and 50 Cent (left to right) in Bangkok, February 2006

Interscope began funding and distributing for Jackson's label, G-Unit Records, in 2003. He signed Lloyd Banks, Tony Yayo and Young Buck as members of G-Unit, and The Game was later signed in a joint venture with Dr. Dre's Aftermath Entertainment. 50 Cent executive produced Lloyd Banks's June 2004 debut studio album, The Hunger for More, which achieved Platinum status in America. 50 Cent also contributed vocals to Lloyd Banks's hit single, On Fire. In March 2005, 50 Cent's second commercial album, The Massacre, sold 1.14 million copies in its first four days (the highest in an abbreviated sales cycle) and was number one on the Billboard 200 for six weeks. He was the first solo artist with three singles in the Billboard top five in the same week with "Candy Shop", "Disco Inferno" and "How We Do". According to Rolling Stone, "50's secret weapon is his singing voice - the deceptively amateur-sounding tenor croon that he deploys on almost every chorus".

After The Game's departure Jackson signed Olivia and rap veterans Mobb Deep to G-Unit Records, with Spider Loc, M.O.P., 40 Glocc and Young Hot Rod later joining the label, who all eventually departed the label. Jackson expressed an interest in working with rappers other than G-Unit, such as Lil' Scrappy of BME, LL Cool J of Def Jam, Mase of Bad Boy and Freeway of Roc-A-Fella, and recorded with several.

2007–2010: Curtis, sales battle with Kanye West, and Before I Self Destruct

In September 2007, 50 Cent released his third album, Curtis, which was inspired by his life before Get Rich or Die Tryin'. It debuted at number two on the Billboard 200, selling 691,000 copies during its first week. It sold behind Kanye West's Graduation, released the same day; the outcome of this highly-publicized sales battle between Jackson and West has been accredited to the commercial decline of the gangsta rap and "bling era" style that previously dominated mainstream hip-hop.

On the September 10, 2008, episode of Total Request Live, Jackson said his fourth studio album, Before I Self Destruct, would be "done and released in November". He released "Ok, You're Right", produced by Dr. Dre for Before I Self Destruct, on May 18, 2009, and was scheduled to appear in a fall 2009 episode of VH1's Behind the Music. On September 3, 2009, Jackson posted a video for the Soundkillers' Phoenix- produced track, "Flight 187", introducing his mixtape and book (The 50th Law). The song, with lyrics inspiring speculation about tension between Jackson and Jay-Z, was a bonus track on the iTunes version of Before I Self Destruct. Before I Self Destruct was released on November 9, 2009.

2010–2015: New musical directions, new business ventures, and Animal Ambition

In a Contactmusic.com interview, Jackson said he was working on a Eurodance album, Black Magic, inspired by European nightclubs: "First they played hip-hop which suddenly changed to uptempo songs, known as Eurodance". He later said he had changed his next album to The Return of the Heartless Monster after writing different material when he returned home from the Invitation Tour in 2010, shelving Black Magic. On September 3, Jackson supported Eminem on his and Jay-Z's The Home & Home Tour, performing with Eminem and Dr. Dre amid rumors of tension between Jackson and Dre.

He "recorded 20 songs to a whole different album concept" before putting them aside, wanting his new album to have the "aggression" of Get Rich or Die Tryin'. Jackson tweeted that the album was "80 percent done" and fans could expect it in the summer of 2011. It was ultimately delayed a year due to disagreements with Interscope Records, with Jackson saying that he would release it in November 2011 with a different title than Black Magic. Eminem would appear on the album, and Jackson said he was working with new producers such as Boi-1da and Alex da Kid. Cardiak, who produced Lloyd Banks' "Start It Up", confirmed that he produced a song for the upcoming album.

50 Cent-4 (cropped)
50 Cent performing in 2011

Jackson released a song, "Outlaw", from his fifth album on the Internet on June 16, 2011. The single, produced by Cardiak, was released on iTunes on July 19 (although Jackson tweeted that it was not the album's first single). The rapper planned to write a semi-autobiographical young-adult novel about bullying, different from his previous books which focused on his life and the rules of power. According to the book's publisher, the first-person novel (about a 13-year-old schoolyard bully "who finds redemption as he faces what he's done") was scheduled for publication in January 2012.

In a series of tweets, Jackson said that the delay of his fifth album was due to disagreements with Interscope Records, later suggesting that it would be released in November 2011 with his headphone line (SMS by 50). He speculated to MTV News about not renewing his five-album contract with Interscope: "I don't know ... It will all be clear in the negotiations following me turning this actual album in. And, of course, the performance and how they actually treat the work will determine whether you still want to stay in that position or not."

On June 20, 2011, Jackson announced the release of Before I Self Destruct II after his fifth album. Although he planned to shoot a music video for the fifth album's lead single, "I'm On It", on June 26 the video was never filmed. Jackson told Shade45, "I did four songs in Detroit with Eminem. I did two with Just Blaze, a Boi-1da joint, and I did something with Alex da Kid. We made two that are definite singles and the other two are the kinds of records that we been making, more aimed at my core audience, more aggressive, more of a different kind of energy to it." He released "Street King Energy Track #7" in September 2011 to promote Street King, his charity-based energy drink. An announcement that Jackson was shooting a music video for "Girls Go Wild", the fifth-album lead single featuring Jeremih, was made on September 28, 2011.

Jackson's fifth album, Street King Immortal, was initially scheduled for a summer 2012 release and postponed until November 13. Disagreements with Interscope Records about its release and promotion led to its temporary cancellation. Its first promo single, "New Day" with Dr. Dre and Alicia Keys, was released on July 27. The song was produced by Dr. Dre, mixed by Eminem and written by 50 Cent, Alicia Keys, Royce da 5'9" and Dr. Dre. A solo version by Keys was leaked by her husband, Swizz Beatz. "My Life", the album's second promo single (with Eminem and Maroon 5 lead singer Adam Levine), was released on November 26, 2012.

In January 2014, Jackson said he planned to release Animal Ambition in the first quarter of the year, followed by Street King Immortal. On February 20, he left Shady Records, Aftermath Entertainment, and Interscope, signing with Caroline and Capitol Music Group. According to Jackson, although he owed Interscope another album, he was released from his contract because of his friendship with Eminem and Dr. Dre: "I'm a special case and situation. It's also because of the leverage of having the strong relationships with Eminem and Dr. Dre. They don't want me to be uncomfortable. They value our friendship to the point that they would never want [to jeopardize] it over that little bit of money."

That day, he announced that Animal Ambition would be released on June 3 and released its first track. The song, "Funeral", was released with a video on Forbes.com. Produced by Jake One, it is a continuation of "50 Bars" from a previous album; two more tracks were scheduled for release on March 18. At South by Southwest in Austin, Texas, Jackson performed "Hold On" from the new album. That song and "Don't Worry 'Bout It" were released with accompanying videos on March 18. According to Jackson, prosperity would be a theme of the album: "This project, I had to search for a concept, a really good concept, in my perspective, and that was prosperity. I outlined all the things that would be a part of prosperity, positive and negative [for Animal Ambition]."

2015–present: Street King Immortal, bankruptcy, and departure from Interscope

Dont Be Mike With 50 Cent (cropped)
50 Cent in 2017

On May 14, 2015, Jackson revealed in an interview that the first single from Street King Immortal, would be previewed Memorial Day weekend and would likely be released in June. Jackson released "Get Low" on May 20, 2015, as the intended first single from his sixth studio album, Street King Immortal. The song, produced by Remo the Hitmaker, features vocals from fellow American rappers 2 Chainz and T.I., as well as American singer Jeremih. He announced bankruptcy on July 13, 2015.

On March 31, 2017, Interscope Records released 50 Cent's final album for the label, a greatest hits album titled Best Of.

In 2020, Jackson led the executive-producer duties for late rapper Pop Smoke's debut album, Shoot for the Stars, Aim for the Moon, having been one of Pop Smoke's biggest inspirations. The album was released on July 3, 2020. Jackson curated the album, desiring to finish it after Pop had died. He contacted many of the artists involved, and also features on one of the album tracks, "The Woo". The Woo also features vocals from fellow American rapper Roddy Ricch.

In 2020, it was reported that Jackson was producing two television series for Starz, an anthology about hip hop and a biographical drama about sports agent Nicole Lynn.

In 2021, he became one of the headliners of the music festival Golden Sand in Riviera Maya.

In May 2021, Curtis Jackson moved to Houston. This was thought to be for lower taxes, no income tax, and for the rapper scene, as well as other ventures such as writing new screenplays. Also, Jackson, Horizon United Group, and Houston Independent School District began a partnership on a project that would help high school students learn the business skills that define successful entrepreneurship. While living in Houston, Curtis Jackson was in the process of writing screenplays for new crime shows.

In a July 2021 interview with The Independent, 50 Cent confirmed that he had officially decided to shelve his Street King Immortal album after it spent a decade in development hell. He even confirmed that he plans to release a completely new project.

In August 2021, he was confirmed to be starring in the upcoming Expend4bles film.

In the fall of 2021 Starz released "Black Mafia Family," a series based on two brothers in Detroit who ran a money laundering operation from the mid-1980s until 2005. Jackson is the executive producer of the show, which is based on a true story.

On February 13, 2022, 50 Cent was a surprise performer in the Super Bowl LVI halftime show, receiving a Primetime Emmy Award for Outstanding Variety Special (Live) in September for the performance.

Artistry

Jackson cites Boogie Down Productions, Big Daddy Kane, The Juice Crew, EPMD and KRS-One as his rapping influences, while citing LL Cool J as an inspiration behind his writing of "21 Questions". Jackson also states that he drew influences from Nas, Rakim and The Notorious B.I.G. while working on Animal Ambition.

Boxing promotion

On July 21, 2012, Jackson became a licensed boxing promoter when he formed his new company, TMT (The Money Team). Licensed to promote in New York, he was in the process of being licensed in Nevada (where most major fights are held in the U.S.). A former amateur boxer, Jackson signed gold medalist and former featherweight champion Yuriorkis Gamboa and middleweight Olympic medalist Andre Dirrell. On July 29, 2012, he and the boxer Floyd Mayweather, Jr., signed IBF featherweight champion Billy Dib. They unveiled plans to challenge the box-office dominance of mixed martial arts and change the landscape of boxing with TMT Promotions. Boxer Zab Judah also expressed interest in making a deal with Jackson. In December 2012, Mayweather and Jackson parted company, with Jackson taking over the promotion company and founding SMS Promotions with Gamboa, Dirrell, Dib, James Kirkland, Luis Olivares and Donte Strayhorn in his stable.

Business ventures

Jackson has had a highly successful business career. He is financially invested in a highly diversified variety of industries. Jackson is now involved in artist and talent management, record, television, and film production, footwear, apparel, fragrances, liquor, video games, mobile apps, book publishing, headphones, along with health drinks and dietary supplements. His broad business and investment portfolio contains investments in a variety of sectors including real estate, financial market investments, mining, boxing promotion, vodka, fragrances, consumer electronics and fashion.

He established his own record label G-Unit Records in 2003 following his mainstream success. In November 2003, he signed a five-year deal with Reebok to distribute a G-Unit Sneakers line for his G-Unit Clothing Company. In an interview, Jackson said his businesses had a habit of doing well as he saw all of his ventures both past and present as revolving around his alter ego.

Jackson has also started a book publishing imprint, G-Unit Books on January 4, 2007, at the Time Warner Building in New York. He has written a number of books including a memoir, From Pieces To Weight in 2005 where it sold 73,000 copies in hardcover and 14,000 copies in paperback; a crime novel and a book with Robert Greene titled The 50th Law, an urban take on The 48 Laws of Power. In November 2011, Jackson released 50 Cent's Playground, a young adult fiction novel about a bullied, violent boy and his gay mother.

One of Jackson's first business ventures was a partnership with Glacéau to create an enhanced water drink called Formula 50. In October 2004, Jackson became a beverage investor when he was given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health conscious Jackson noted that he first learned of the product while at a gym in Los Angeles, and stated that "they do such a good job making water taste good". After becoming a minority shareholder and celebrity spokesperson, Jackson worked with the company to create a new grape flavored "Formula 50" variant of VitaminWater and mentioned the drinks in various songs and interviews. In 2007, Coca-Cola purchased Glacéau for $4.1 billion and, according to Forbes, Jackson, who was a minority shareholder, earned $100 million from the deal after taxes.

Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for VitaminWater, supporting the product including singing about it at the BET Awards and expressing his excitement over the company's continuing to allow his input on products. He joined Right Guard to introduce a body spray (Pure 50 RGX), planning to donate part of their proceeds to increasing HIV awareness. Jackson signed a multi-year deal with Steiner Sports to sell his memorabilia, and announced plans for a dietary-supplement company in conjunction with his film Spectacular Regret in August 2007.

Val Kilmer and 50 Cent
50 Cent with Val Kilmer at the 2009 American Music Awards

Jackson has founded two film production companies: G-Unit Films in 2003 and Cheetah Vision in 2008. Cheetah Vision produces low budget action thrillers for foreign film markets across the world. When G-Unit Films folded, he focused on Cheetah Vision and the company obtained $200 million in funding in 2010. In 2010, Jackson revived G-Unit Films, renaming the company to G-Unit Films and Television Inc. The company has joint ventures with Will Packer's production company Will Packer Productions and Universal Television. In over 18 months, Jackson has sold projects to six different networks. Among them was Power, a STARZ drama in which he not only co-stars but also serves as co-creator and executive producer. Power debuted in June 2014 and was renewed for a second season after one episode.

Jackson serves as a co-star, co-creator and executive television producer of the STARZ network drama where he signed a 2-year contract with representation coming from the Agency for the Performing Arts. Ratings have been a success for Starz with the second-season premiere being the highest-ever season with 1.43 million people tuning in live. "Power" ended in 2020. Jackson is the executive producer of three of its spin-offs, "PowerBook II: Ghost," "PowerBook III: Raising Kanan," and "Powerbook IV: Force."

In 2002, Jackson filed an application with the United States Patent and Trademark Office to register the term "50 Cent" as a trademark for clothing, sound recordings, and live performances. The application was published in 2003, and registration issued in 2004. He has since filed for additional trademark registrations.

In July 2011, Jackson launched a philanthropic initiative to provide food for one billion starving people in Africa by 2016, joining Pure Growth Partners to introduce Street King. A portion of the proceeds from each Street King purchase would be used to provide a daily meal to an underprivileged child. The partnership coincides with Jackson's goal to feed a billion people in Africa during the next five years. "50 Cent and I share a common vision: to address the world's problems through smart and sustainable business models," said Chris Clarke, founder and CEO of Pure Growth Partners. "With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever." Jackson said, "I'm inspired by Clarke's vision and innovative approaches to tackling serious issues. It's our mission with Street King to really change children's lives around the world." In 2011, he founded SMS Audio, a consumer-electronics company selling Street by 50 headphones, pledging to donate a portion of their sales to charity. In April 2015, SMS announced new co-branding deals with Reebok and Marvel. It added those to existing partnerships with Walt Disney Parks, Lucasfilm's Star Wars, and Intel.

In 2014, Jackson became a minority shareholder in Effen Vodka, a brand of vodka produced in the Netherlands, when he invested undisclosed amount in the company Sire Spirits LLC. He currently endorses the product via his live concert performances and social media. The rapper was asked to take part in two promotional bottle signings, one in Oak Creek and another in Sun Prairie. Jackson made an appearance at Liquor Warehouse in Syracuse, New York on April 25, 2015, where he reportedly sold 1,400 bottles (277 gallons) of Jackson's signature liquor brand. Liquor Warehouse's owner George Angeloro reportedly stocked 300 cases (1,800 bottles or 357 gallons) of Effen Vodka, which sells for $30 a bottle, prior to the event.

In December 2014, Jackson signed a $78 million deal with FRIGO Revolution Wear, a luxury underwear brand. The joint venture is partnered between Jackson, basketball player Carmelo Anthony, baseball player Derek Jeter and Mathias Ingvarsson, the former president of mattress company Tempur-Pedic. Jackson became the chief fashion designer for the brands single pair of Frigo boxers. In April 2015, Jackson mulled investing in Jamaica, exploring foreign investment opportunities on the island when he met with some local officials and had ongoing discussions on investment opportunities in the Montego Bay resort area.

Investments

Over the years, Jackson invested his earnings from music and celebrity endorsements in an array of privately controlled companies, real estate, and stocks and bonds. A portion of his investments lost value during the 2008 recession. In December 2008, he told the Canadian press that he had been affected by the recession, losing several million dollars in the stock market. Unable to sell his Connecticut mansion, Jackson postponed Before I Self-Destruct due to the severity of the economic downturn.

His Farmington mansion located on 50 Poplar Hill Drive that he tried to sell for years filed for bankruptcy in Connecticut in 2015 listed an asking price for that property in 2012 at $10 million but was valued at $8.3 million in 2015. He first tried to sell the house in 2007 for $18.5 million, and dropped the price several times in the next five years, when it was on and off the market.

In January 2011, Jackson reportedly made $10 million after using Twitter to promote a marketing company which he was part shareholder of. His endorsements company G Unit Brands Inc. revealed through a public SEC filing controls 12.9 per cent of H&H Imports, which is a parent company of TV Goods – the firm responsible for marketing his range of headphones, Sleek by 50 Cent. Jackson bought stock in the company on November 30, 2010, a week after it offered buyers 180 million shares at 17 cents each. Jackson later made a stock recommendation on Twitter, causing its share value to rise from four cents to nearly 50 cents (32p) each, closing on Monday at 39 cents (25p). Jackson was later investigated by the Securities and Exchange Commission for breaching securities laws following his tweet which may have constituted allegations of Insider trading via his Pump and dump stock investment strategy.

In 2013, Jackson became a minority investor in Hang w/, a live video broadcasting mobile app used by dozens of celebrities to broadcast their daily activities and chat with fans. The app was downloaded more than 1 million times since its launch in March 2013 and had more than 1 million users as of February 2015. Other minority celebrity investors include former NFL player Terrell Owens and record producer Timbaland.

Mining and heavy metals

In 2008, Jackson visited a platinum, palladium and iridium mine shaft in South Africa, and met with South African billionaire Patrice Motsepe in talks of purchasing an equity stake in the mine. After his meeting with Motsepe, Jackson considered purchasing equity in the mine and launching his own line of 50 Cent branded platinum.

Boxing promotion

On July 21, 2012, Jackson became a licensed boxing promoter when he formed his new company, TMT (The Money Team). Licensed to promote in New York, he was in the process of being licensed in Nevada (where most major fights are held in the U.S.). A former amateur boxer, Jackson signed gold medalist and former featherweight champion Yuriorkis Gamboa and middleweight Olympic medalist Andre Dirrell. On July 29, 2012, he and the boxer Floyd Mayweather, Jr., signed IBF featherweight champion Billy Dib. They unveiled plans to challenge the box-office dominance of mixed martial arts and change the landscape of boxing with TMT Promotions. Boxer Zab Judah also expressed interest in making a deal with Jackson. In December 2012, Mayweather and Jackson parted company, with Jackson taking over the promotion company and founding SMS Promotions with Gamboa, Dirrell, Dib, James Kirkland, Luis Olivares and Donte Strayhorn in his stable.

Bankruptcy

On July 13, 2015, Jackson filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Connecticut with a debt of $32,509,549.91. On July 17, 2015, the Court issued an order allowing a creditor to proceed with the punitive damages phase of a trial against Jackson in a New York state court, in connection with the alleged release of a private video. His assets were listed as between $10 million and $50 million in his bankruptcy petition, though he testified under oath that he is worth $4.4 million. Citing between $10 million and $50 million in debt, and the same amount in assets. Later in the week, Jackson's bankruptcy lawyers elucidated the court documents that legal fees and judgments exceeding $20 million over the past year were the primary cause of the filing.

His filings listed 32 entities that he has a stake in. The bankruptcy came days after a jury ordered him to pay $5 million to rapper Rick Ross's ex-girlfriend Lastonia Leviston for invading her privacy. In addition, Jackson lost a dispute over a failed business deal to come to fruition to his Sleek headphones, where Jackson invested more than $2 million. An ex-partner accused Jackson of later stealing the design of the "Sleek by 50" headphones, prompting a judge to award the partner more than $17.2 million. His Connecticut bankruptcy filing states that he owns seven cars valued at more than $500,000, including a 2010 Rolls-Royce and a 1966 Chevrolet Coupe. His expenses of $108,000 a month include $5,000 for gardening along with a monthly income of $185,000, mainly from royalties and income from his external businesses and investments. The court filing says he also owes money to his stylist, his barber, and his fitness coach.

Other details in the bankruptcy documents included information about two deals that sold the right to collect royalties of on-air play of his music. Half the rights to his portfolio were sold to the British independent music publishing company Kobalt Music Group for $3 million and the other half for another $3 million with the sales of his albums allowing Jackson to own 100 percent of the rights to the master recordings while paying only for distribution. Zeisler & Zeisler, a Bridgeport law firm, represented 50 Cent in the bankruptcy, which later resulted in Jackson filing a $75 million lawsuit against his own lawyers. He stated that his lawyers did a terrible job of representing him, specifically citing the fallout of his failed venture with Sleek Audio headphones and accused Garvey Schubert Barer, a Wall Street law firm, of failing to "employ the requisite knowledge and skill necessary to confront the circumstances of the case".

Corporate positions

  • G-Unity Foundation Inc. – Founder
  • SMS Audio – CEO, founder
  • SK Energy – Founder
  • SMS Promotions – CEO, founder
  • Sire Spirits – Owner
  • Effen Vodka – Former minority shareholder

Personal life

On October 13, 1996, Jackson's girlfriend, Shaniqua Tompkins, gave birth to son Marquise. Tompkins later sued Jackson for $50 million in 2009, saying he promised to take care of her for life. The suit, with 15 causes of action, was dismissed by a judge who called it "an unfortunate tale of a love relationship gone sour". The two have bickered for years, and have even taken their feud to social media many times.

Marquise's birth changed Jackson's outlook on life: "When my son came into my life, my priorities changed, because I wanted to have the relationship with him that I didn't have with my father." He credited his son for inspiring his career and being the "motivation to go in a different direction". Despite this, the two have endured a fractured relationship that began when Jackson and Tompkins separated in 2008. Their feud has been taken to social media numerous times, including in 2020 when Jackson disclosed that he "used to" love his son. Jackson has a tattoo "Marquise" with an axe on his right biceps ("The axe is 'cause I'm a warrior. I don't want him to be one, though"), and has "50", "Southside" and "Cold World" on his back: "I'm a product of that environment. It's on my back, though, so it's all behind me".

In 2003, Jackson briefly dated actress Vivica A. Fox. He broke up with her only 8 months later on the radio.

Jackson dated model Daphne Joy and had his second son, Sire Jackson, with her, on September 1, 2012. At the age of two years, Sire modeled for Kidz Safe, a headphone brand for kids, earning $700,000 through his contract.

In 2005, Jackson supported President George W. Bush after rapper Kanye West criticized Bush for a slow response to the victims of Hurricane Katrina. If his felony convictions did not prevent him from voting, he said that he would have voted for the president. Jackson later said that Bush "has less compassion than the average human. By all means, I don't aspire to be like George Bush." In September 2007, he told Time that although he would not endorse a candidate in 2008, he "liked Hillary [Clinton]".

Six months later, the rapper told MTV News that he had switched his support to Barack Obama after hearing him speak, but had lost interest in politics. Asked his opinion of President Obama's May 9, 2012, endorsement of gay marriage, Jackson said, "I'm for it ..." He had been criticized for anti-gay comments in the past.

Forbes noted Jackson's wealth in 2007, ranking him second behind Jay-Z in the rap industry. He lived in a Farmington, Connecticut, mansion formerly owned by ex-boxer Mike Tyson. Jackson listed the mansion for sale in 2007 at $18.5 million to move closer to his son (who lived on Long Island at the time). The mayor of Bridgeport, Connecticut, declared October 12, 2007 "50 Cent Curtis Jackson Day", honoring the rapper with a proclamation and a key to the city. One of Jackson's New York homes, purchased in January 2007 for $2.4 million and the center of a lawsuit between Jackson and Shaniqua Tompkins, caught fire on May 31, 2008, while he was filming in Louisiana.

In December 2008, he told the Canadian press that he had lost several million dollars in the stock market and, unable to sell his Connecticut mansion, had postponed Before I Self-Destruct because of the economic downturn. Jackson won a lawsuit in November 2009 against Taco Bell over the fast-food chain's use of his name without permission.

Jackson endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S. presidential election. He rejected an offer of $500,000 from the Trump campaign to make an appearance on the candidate's behalf. However, he endorsed Donald Trump in 2020, due to his dislike of Joe Biden's tax plans. A week later, he retracted his endorsement, saying on Twitter "Fu*k Donald Trump, I never liked him", and endorsed Biden.

Awards and nominations

Discography

Studio albums

  • Get Rich or Die Tryin' (2003)
  • The Massacre (2005)
  • Curtis (2007)
  • Before I Self Destruct (2009)
  • Animal Ambition (2014)

Collaborative albums

  • Beg for Mercy (with G-Unit) (2003)
  • T·O·S (Terminate on Sight) (with G-Unit) (2008)

Filmography

Film

Year Title Role Notes
2005 Get Rich or Die Tryin' Marcus "Young Caesar" Greer
2006 Jack's Law Black
Home of the Brave Spc. Jamal Aiken
2008 Righteous Kill Marcus "Spider" Smith
2009 Streets of Blood Det. Stan Johnson Video
Dead Man Running Thigo
Before I Self Destruct Clarence Jenkins Video
2010 Twelve Lionel
13 Jimmy
Caught in the Crossfire Tino
Gun Rich
Morning Glory Himself
2011 All Things Fall Apart Deon Barnes
Blood Out Detective Hardwick Video
Setup Sonny
2012 Freelancers Det. Jonas "Malo" Maldonado
Fire with Fire Lamar
2013 The Frozen Ground Clate Johnson
Escape Plan Hush
Last Vegas Himself
2014 Vengeance Black
The Prince The Pharmacy
2015 Spy Himself
Southpaw Jordan Mains
2016 Popstar: Never Stop Never Stopping Himself
2018 Den of Thieves Levi Enson Levoux
Escape Plan 2: Hades Hush
2019 Escape Plan: The Extractors Hush
2023 Expend4bles Easy
TBA Den of Thieves 2: Pantera Levi Enson Levoux
Transport Nissan Juke

Television

Year Title Role Notes
2003 Chappelle's Show Himself Episode: "The Best of Chappelle's Show Volume 1 Mixtape"
2003–05 Saturday Night Live Himself/Musical Guest Recurring Guest
2003–06 Top of the Pops Himself/Musical Guest Recurring Guest
2005–08 Access Granted Himself Recurring Guest
2005 The Life & Rhymes of... Himself Episode: "50 Cent"
The Simpsons Himself (voice) Episode: "Pranksta Rap"
2006 Flavor of Love Himself Episode: "Famous Friends and Strangeness"
2007 America's Next Top Model Himself Episode: "The Girl Who Gets Thrown in the Pool"
Diary Himself Episode: "Diary of 50 Cent"
MTV Cribs Himself Episode: "50 Cent"
2008–09 50 Cent: The Money and the Power Himself/Host Main Host
2009 Entourage Himself Episode: "One Car, Two Car, Red Car, Blue Car"
Party Monsters Cabo Himself Episode: "50 Cent"
2010 Pop Profiles Himself Episode: "50 Cent"
2011 Funk Flex Full Throttle Himself Episode: "Episode #2.1"
The X Factor Himself Episode: "Live Season Finale, Part 2 of 2"
2012 Dream Machines Himself Episode: "50 Cent's Jet Car Part 1 & 2"
The Finder Big Glade Episode: "Life After Death"
2013 MTV Cribs Himself Episode: "Retro Cribs"
Robot Chicken Gun/Himself (voice) Episode: "Eaten by Cats"
2014 Dream School Himself Recurring Guest: Season 2
2014–20 Power Kanan Stark Recurring Cast: Season 1–2, Main Cast: Season 3–6
2015 Ridiculousness Himself Episode: "50 Cent"
2016 Patti LaBelle's Place Himself Episode: "50 Cent and Naturi Naughton"
2017 Unsung Himself Episode: "Fat Joe" & "James Brown"
Martha & Snoop's Potluck Dinner Party Himself Episode: "Makin' That Dough"
50 Central Himself Main Cast
2020 For Life Cassius Dawkins Recurring Cast: Season 1, Guest: Season 2
2021 Hip Hop Uncovered Himself (voice) Episode: "Victory Lap"
2021–22 Power Book II: Ghost Kanan Stark Recurring Cast: Season 2
2022 Supreme Team Himself Episode: "Truth & Consequences"

Video games

Year Title Role Notes
2005 50 Cent: Bulletproof Himself Voice and likeness
2009 50 Cent: Blood on the Sand Himself Voice and likeness
2009 Call of Duty: Modern Warfare 2 Navy SEAL Voice only

See also

Kids robot.svg In Spanish: 50 Cent para niños

kids search engine
50 Cent Facts for Kids. Kiddle Encyclopedia.