Fendi facts for kids
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Palazzo della Civiltà Italiana, Fendi headquarters in Rome
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| Subsidiary | |
| Industry | Fashion |
| Founded | 1925 |
| Founders | Adele and Edoardo Fendi |
| Headquarters |
Palazzo della Civiltà Italiana
Quadrato della Concordia 3 00144 Rome Italy 41°50′13″N 12°27′55″E / 41.83689°N 12.46521°E |
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Number of locations
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277 stores worldwide (2023) |
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Key people
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Bernard Arnault (Group CEO) Serge Brunschwig (CEO) Kim Jones (Artistic Director) Silvia Venturini Fendi (Artistic Director) Delfina Delettrez Fendi (Artistic Director) |
| Parent | LVMH |
Fendi is a famous Italian fashion company. It makes many fancy items. These include fur, clothes, leather bags, shoes, and perfumes. Fendi also creates eyewear, watches, and other accessories.
The company started in Rome in 1925. It is well-known for its beautiful fur and leather products. Since 2001, Fendi has been part of a big French group called LVMH. Its main office is in Rome, at the Palazzo della Civiltà Italiana.
Contents
Fendi's History
How Fendi Started
Adele and Edoardo Fendi started Fendi in 1925. It began as a small shop in Rome. They sold fur and leather items. In 1932, they opened another shop. This shop became very popular with tourists.
In 1946, their five daughters joined the business. Their names were Paola, Anna, Franca, Carla, and Alda. Each daughter owned 20 percent of the company. In 1965, a famous designer named Karl Lagerfeld joined Fendi. He became the main designer for fur and women's clothes.
In 1966, Lagerfeld designed the famous double F logo. This logo has been used in many ways since then. That same year, Fendi showed its first high fashion collection. The company also started to grow in the United States and Japan. In 1969, Fendi launched its first fur collection for everyone. Later, they added makeup and men's accessories. In 1977, Fendi started selling ready-to-wear clothing.
Growing in the 1980s and 1990s
In the 1980s, Fendi added more products. They launched perfumes in 1985. They also started making eyewear, jeans, and home items in 1987.
In 1989, Fendi opened its first store in the United States. This store was in New York City. By 1994, fashion items made up most of Fendi's sales. Leather goods and accessories were a big part of this.
In 1994, Carla Fendi became the president of the company. Silvia Venturini Fendi, Anna's daughter, also joined Fendi. She became the artistic director for accessories. In 1997, she designed the famous Baguette Bag. This bag became very popular and sold extremely well.
New Owners and Big Shows
Fendi was a family-owned company until 1999. Then, two big luxury groups, Prada and LVMH, bought most of Fendi. They paid $545 million for 51 percent of the company. In 2002, LVMH bought Prada's share. Carla Fendi stayed as chairwoman until 2008.
On October 19, 2007, Fendi held a fashion show on the Great Wall of China. This was the first fashion show ever held there. Eighty-eight models showed off the spring-summer collection.
In 2009, Silvia Venturini Fendi designed the Peekaboo bag. This bag also became very successful, like the Baguette Bag.
Fendi in the 2010s
In 2015, Fendi celebrated 50 years with Karl Lagerfeld. They held their first haute couture fur fashion show in Paris. Haute couture means very high fashion. Later, Fendi celebrated its 90th anniversary. They had a fashion show at the Trevi Fountain in Rome. They even built a clear floor over the fountain for the show.
In 2016, Fendi moved its main office to the Palazzo della Civiltà Italiana. They also opened a hotel and their biggest store there.
In 2017, Fendi worked with Rimowa to create a special suitcase. They also teamed up with Farfetch. This allowed customers to design their own Fendi handbags online.
By 2018, Fendi's yearly sales reached over 1 billion euros. They had 3,000 employees around the world. About 400 of these employees worked in leather and fur workshops in Italy. Fendi also had 215 stores globally.
Recent Changes at Fendi
In September 2020, Kim Jones became the artistic director for Fendi's women's collection. This role was previously held by Karl Lagerfeld. Under Kim Jones, Fendi has worked with other brands. They collaborated with Kim Kardashian West's Skims in 2021. They also worked with Stefano Pilati in 2023.
Other Fendi Products
Different Clothing Lines
In 1983, Fendi launched a new line called Fendissime. This line included furs, clothes, and handbags. Silvia, Maria Teresa, and Federica Fendi designed these items. Other lines included Fendi 365 and Fendi Jeans.
Fendi Kids Collection
The Fendi Kids line started in Spring/Summer 2011. It offers clothes for children.
Fendi Perfumes
Fendi has created several perfumes over the years. They launched "Fan di Fendi" in 2010. However, Fendi stopped selling its perfumes in 2015.
Fendi Eyewear
From 2013 to 2021, Fendi worked with Safilo. Safilo designed and sold Fendi sunglasses and optical frames. In 2021, Fendi partnered with Thelios. Thelios is now in charge of creating and selling Fendi's eyewear.
Fendi Home Furnishings
Fendi started making home furnishings in 1987. This line is called Fendi Casa. They now work with Fashion Furniture Design (FF Design) for these products.
Fendi in Real Estate
In 2016, Fendi worked on a project called Fendi Château Residences. This was a 12-story beachfront condo building in Surfside.
Artistic Directors at Fendi
After Karl Lagerfeld passed away in 2019, Silvia Venturini Fendi took over. She managed both the men's and women's collections. In September 2020, Kim Jones became the artistic director for women's couture and ready-to-wear. Silvia Venturini Fendi still designs accessories and menswear. Jones' first collection was for Fall/Winter 2021/2022.
In 2021, Delfina Delettrez Fendi was appointed artistic director of jewelry. She is Silvia Venturini Fendi's daughter.
Fendi and Movies
Fendi has often worked with the film industry. The company has designed clothes for many famous movies. These include Once Upon a Time in America, Evita, and The Royal Tenenbaums. Many famous film directors in the 1970s chose Fendi furs for their movie characters.
Fendi has also dressed many famous people. These include Sophia Loren, Diana Ross, and Liza Minnelli.
Fendi's Ad Campaigns
Karl Lagerfeld used to take the photos for Fendi's ad campaigns himself. After he passed away, Fendi started working with other photographers. These include Nick Knight and Steven Meisel.
Past campaigns have featured famous faces. These include Mark Ronson (2012) and Catherine Zeta-Jones (2019). More recently, Linda Evangelista (2022) and Naomi Campbell (2023) have been in Fendi ads.
Fendi's Philanthropy
Helping Restore Old Buildings
In 2013, Fendi promised over 2 million euros to help restore old buildings. This included cleaning the Quattro Fontane in Rome. They also helped restore the famous Trevi Fountain. Fendi even held their 90th anniversary show over the fountain.
In 2019, Fendi gave 2.5 million euros to restore the Temple of Venus and Roma. They held their couture show at this historic site. By 2021, the temple's restoration was finished.
In December 2023, Fendi joined a project to restore parts of Villa d'Este. They announced a new sponsorship to restore the grotto of Diana. This grotto is in the gardens of the Villa d'Este, near Rome.
Supporting Visual Arts
In 2017, Fendi placed a sculpture called Foglie di Pietra in Rome. They then gave this sculpture to the city. Fendi promised to take care of it for 30 years. Also in 2017, Fendi supported the Italian art display at the 57th Venice Biennale.
In 2018, Fendi partnered with the Galleria Borghese. This partnership helps support the museum's art shows for three years.
Other Good Deeds
In 2021, Fendi worked with a non-profit group. They created a special kids' T-shirt. The money from selling these T-shirts helps make wishes come true for seriously ill children.
In 2021 and 2022, Fendi worked with the Juilliard School. They gave the Fendi Vanguard Award to four students. This award included money and a chance to learn from experts.
See also
In Spanish: Fendi para niños
