Fendi facts for kids
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Palazzo della Civiltà Italiana, Fendi headquarters in Rome
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| Subsidiary | |
| Industry | Fashion |
| Founded | 1925 |
| Founders | Adele and Edoardo Fendi |
| Headquarters |
Palazzo della Civiltà Italiana
Quadrato della Concordia 3 00144 Rome Italy 41°50′13″N 12°27′55″E / 41.83689°N 12.46521°E |
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Number of locations
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277 stores worldwide (2023) |
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Key people
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Bernard Arnault (group CEO) Pierre-Emmanuel Angeloglou (CEO) Silvia Venturini Fendi (Artistic Director) Delfina Delettrez Fendi (Artistic Director) |
| Parent | LVMH |
Fendi Srl is a famous Italian fashion company. It makes many luxury items like fur, clothes, leather bags, shoes, and perfumes. Edoardo Fendi and Adele Casagrande started the company in Rome in 1925. Fendi is especially known for its beautiful fur and leather products. Since 2001, Fendi has been part of a big French group called LVMH. Its main office is in Rome, inside the Palazzo della Civiltà Italiana.
Contents
The Story of Fendi
How Fendi Started
Adele and Edoardo Fendi opened their first fur and leather shop in Rome in 1925. It was on Via del Plebiscito. In 1932, they opened another shop on Via Piave. This shop became very popular with tourists visiting Rome.
In 1946, the five Fendi sisters joined the family business. Their names were Paola, Anna, Franca, Carla, and Alda. Each sister owned 20 percent of the company. In 1965, a famous designer named Karl Lagerfeld joined Fendi. He became the main designer for their fur and women's clothing collections. The first clothing line came out in 1977.
In 1966, Lagerfeld designed the company's famous logo. It was a double F inside a square. This logo has been used in many different ways since then. Also in 1966, Fendi showed its first high fashion collection. The company started to become popular in the United States and Japan. In 1969, they launched their first everyday fur line. Later, they also started making makeup and men's accessories.
Growing in the 1980s and 1990s
Fendi continued to grow in the 1980s. They launched perfumes in 1985. They also started making eyewear, jeans, and items for homes in 1987.
In 1989, Fendi opened its first store in the United States. It was in New York City on 5th Avenue.
By 1994, fashion items made up most of Fendi's money. Leather goods and accessories were a big part of this. That year, Paola Fendi gave the company's leadership to her younger sister, Carla. Silvia Venturini Fendi, who is Anna's daughter, also joined the company in 1994. She became the artistic director for accessories. She also helped design the women's clothing line with Karl Lagerfeld. In 1997, she designed the Baguette Bag. This bag became very famous and sold incredibly well.
New Owners for Fendi
Fendi was a family-owned company until 1999. Then, two big luxury groups, Prada and LVMH, bought 51 percent of Fendi. They paid $545 million for it. Another company, Gucci, also wanted to buy Fendi but did not win. As part of the deal, Prada and LVMH had to buy the rest of Fendi if the sisters wanted to sell.
In 2002, Prada sold its share of Fendi to LVMH for $265 million. LVMH then owned even more of the company. Carla Fendi, from the founding family, stayed as the chairwoman and a small owner until 2008.
On October 19, 2007, Fendi held a fashion show on the Great Wall of China. It was the first fashion show ever held there. There were 88 models showing the spring-summer collection.
In 2009, Silvia Venturini Fendi designed another very popular bag. It was called the Peekaboo bag. It was as successful as the Baguette Bag.
Fendi in the 2010s
In 2015, Fendi celebrated 50 years of working with Karl Lagerfeld. They held their first special fur fashion show, called Haute Fourrure, in Paris. Later, the brand celebrated its 90th anniversary. They had a fashion show at the Trevi Fountain in Rome. Fendi also moved its main office to the Palazzo della Civiltà Italiana in 2016. They also opened a hotel and their biggest store there.
In 2017, Fendi worked with Rimowa to create a special aluminum suitcase. Also in 2017, Fendi launched a way for customers to design their own handbags. They did this with an online shopping website called Farfetch.
By 2018, Fendi's yearly sales reached over 1 billion euros. The company had 3,000 employees around the world. About 400 of these employees worked in special leather and fur workshops in Italy. Fendi also had 215 stores.
Fendi in the 2020s
In September 2020, Kim Jones became the artistic director for Fendi's women's collection. This role was previously held by Karl Lagerfeld. Under Kim Jones, Fendi worked with other brands. These included Kim Kardashian West's shapewear brand Skims in 2021, Versace in 2022, and Stefano Pilati in 2023.
In May 2024, Fendi announced that it was returning to the perfume market. They launched a new collection of seven scents. These perfumes were inspired by the company's history.
In October 2024, LVMH announced that Kim Jones was leaving Fendi. A new artistic director has not yet been announced.
Other Things Fendi Does
Fendi Kids Clothes
The Fendi Kids line of clothing started in Spring/Summer 2011. This line offers clothes for children.
Fendi Perfumes
Fendi has made perfumes in the past. In 2007, they launched a women's perfume called Fendi Palazzo. However, they stopped selling it in 2009. In 2010, they launched a new perfume called Fan di Fendi. This was the first Fendi perfume released under LVMH. They stopped making perfumes again in 2015. In 2024, Fendi launched a new collection of high-end perfumes.
Fendi Eyewear
From 2013 to 2021, Fendi worked with a company called Safilo. Safilo designed, made, and sold Fendi sunglasses and optical glasses around the world.
In 2021, Fendi started a new partnership with Thelios. Thelios is owned by LVMH. They now create, produce, and sell Fendi's eyewear collection.
Fendi Home Furnishings
Fendi started making home furnishings in 1987. This line is called Fendi Casa. Fendi now works with Design Holding to create and sell Fendi Casa items.
Fendi Real Estate
In 2016, Fendi worked with an interior designer named Fanny Haim. They created the Fendi Château Residences. This is a 12-story beachfront apartment building in Surfside.
Creative Directors at Fendi
Karl Lagerfeld was the main designer for Fendi from 1965 until he passed away in 2019. After him, Silvia Venturini Fendi took over designing both the men's and women's collections.
In September 2020, Kim Jones became the artistic director for Fendi's women's clothing and special high-fashion collections. His first collection for Fendi was for Fall/Winter 2021/2022. He often looked back at Lagerfeld's designs during his time at Fendi. Kim Jones left the company in 2024.
Silvia Venturini Fendi is still the artistic director for accessories and men's clothing. In 2021, Delfina Delettrez Fendi, who is Silvia's daughter, became the artistic director for Fendi's jewelry.
Fendi in Movies
Fendi has often worked with movies. The company designed clothes for films like Once Upon a Time in America, Evita, and The Royal Tenenbaums. Many famous movie directors in the 1970s chose Fendi furs for their characters. These directors included Luchino Visconti, Federico Fellini, Franco Zeffirelli, and Mauro Bolognini.
Fendi has also dressed many famous people. These include Sophia Loren, Diana Ross, Jacqueline Kennedy Onassis, Soraya, and Liza Minnelli.
Fendi's Advertising Campaigns
Before he passed away, Karl Lagerfeld often took the photos for Fendi's advertising campaigns himself. Since then, Fendi has worked with other famous photographers. These include Philip-Lorca diCorcia, Nick Knight, Craig McDean, and Steven Meisel.
Past campaigns have featured many well-known people. Some of these include Mark Ronson (2012), Catherine Zeta-Jones (2019), Zoey Deutch (2020), Linda Evangelista (2022), Naomi Campbell (2023), and Nicholas Galitzine (2023).
Fendi's Good Deeds
Helping Restore Old Buildings
In 2013, Fendi promised over 2 million euros to help restore historical sites in Rome. This included cleaning the Quattro Fontane and restoring the Trevi Fountain. Fendi even held its 90th-anniversary show over the Trevi Fountain. They used a clear floor so people could see the water below.
In 2019, Fendi gave 2.5 million euros to help restore the Temple of Venus and Roma. They also held their special fashion show at this ancient site. By 2021, Fendi had finished restoring the temple.
In December 2023, Fendi joined a project to restore parts of Villa d'Este. They announced a new project to restore the Grotto of Diana in the gardens of the Villa d'Este in Tivoli, near Rome.
Supporting Art
In 2017, Fendi placed a sculpture called Foglie di Pietra (Leaves of Stone) by Giuseppe Penone in Rome's Largo Goldoni. They then gave it to the city. Fendi promised to take care of the sculpture for 30 years. Also in 2017, Fendi helped support the Italian art display at the 57th Venice Biennale.
In 2018, Fendi started a partnership with the Galleria Borghese museum. They agreed to support the museum's art shows for three years.
Other Helpful Activities
In 2021, Fendi worked with a non-profit group on a special project. They designed a kids' T-shirt. The money from selling these T-shirts helped make wishes come true for children with serious illnesses.
In 2021 and 2022, Fendi worked with the Juilliard School. They gave the Fendi Vanguard Award to four students. This award included money and a chance to learn from experts.
See also
In Spanish: Fendi para niños
