Gatorade facts for kids
The Gatorade logo, produced by TBWA\Chiat\Day
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| Type | Sports drink Nutrition bar Protein drink Other sports nutrition products |
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| Owner | PepsiCo (via Quaker Oats Company) |
| Country | United States |
| Introduced | September 9, 1965 |
| Markets | 80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia |
| Previous owners | Robert Cade Stokely-Van Camp |
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers led by Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.
Created at University of Florida, then produced and marketed by Stokely-Van Camp in 1965, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.
Other flavours
There are many other flavours of Gatorade, including:
Advertising and endorsements
Gatorade is the official sports drink of NASCAR, the National Football League, Major League Baseball, National Basketball Association, Women's National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as the official sports drink of the Chelsea F.C. Gatorade's 1991 "Be Like Mike" ads featured Michael Jordan of the Chicago Bulls, a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and the phrase "Be Like Mike" became household lingo in America. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products. Primary endorsers in the 2000s have included Major League Baseball player Derek Jeter, National Hockey League player Sidney Crosby, National Basketball Association player Dwyane Wade, PGA Tour golfer Tiger Woods, and National Football League quarterback Peyton Manning. Gatorade is the official sports drink of Viva Entertainment's home video affiliate, Viva Video, Inc.
In popular culture
Gatorade has been the subject of substantial media attention and reference in popular culture situations, most of which are in relation to team or individual athletic sports. The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower, originally called the "Gatorade Dunk," where players from a victorious team pick up the Gatorade cooler, sneak up behind the head coach, and pour the contents of the cooler (generally Gatorade and ice) over his head at the end of an American football game. This tradition was popularized in the mid-1980s when Harry Carson and Jim Burt, of the New York Giants, doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during the team's championship season of 1986-87. The tradition has since become a recurring tradition across other team sports.
Gatorade has also achieved status as the cliché representative for sports drinks in American media, for example, in the film Clerks, the character Dante is at one point forced to give free Gatorade to his hockey teammates, and in the film The Waterboy, Adam Sandler is told that "the water sucks" and that Gatorade is superior.
Images for kids
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Prior version of the Gatorade logo, in use (with minor variations) from 1973 to 2009
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Lemon-lime Gatorade in a glass bottle, circa 1970s
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Introduced as Gatorade Ice in 2002, this flavor was re-labeled as Gatorade Rain in 2006 and No Excuses in 2009.
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The Gatorade Sports Science Institute on West Main Street in Barrington, Illinois.
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Professional road racing cyclist Gianni Bugno during 1993 Tour de France in Team Gatorade
See also
In Spanish: Gatorade para niños
