Mega Brands facts for kids
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Formerly
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Ritvik Holdings (1967-2002) Mega Bloks Inc. (2002-2006) |
|---|---|
| Subsidiary of Mattel | |
| Industry | Toys stationery and crafts |
| Founded | 1967 |
| Founders | Victor and Rita Bertrand |
| Headquarters | Montreal, Quebec, Canada |
|
Key people
|
Marc Bertrand (CEO) Vic Bertrand (CIO) |
| Products |
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| Brands |
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| Revenue | $1.08 billion (Est. FY 2020)  |
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Number of employees
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1,700 (2018) |
| Parent | Mattel |
Mega Brands Inc., formerly known as Mega Bloks Inc. and Ritvik Holdings, is a Canadian children's toy company currently owned by Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.
In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.
Product types
Construction
- Bricks
- Mega Bloks - original large size for pre-school now branded under 1st Builders
- Mega Blocks - intermediate size - compatible with Duplo now branded under Junior Builders
- Mega Bloks micro - Lego compatible bricks
- Mega Construx now branded under Wonder Builders & Advanced Builder lines Lego compatible bricks
Mega Construx micro figures do not follow the iconic Lego modular mini figures, instead their figures allow up to 16 articulation points, i.e. poses and customization.
Pop culture connections
Mega Bloks were featured in a commercial for the Honda Element, in which bricks fell from the sky to assemble the full-sized vehicle. The commercial clearly identifies the bricks as Mega Bloks in the opening moments of the sequence.
Mega Brands currently has the licensing rights for Thomas the Tank Engine, video game franchises Call of Duty and Halo, Barbie, Hot Wheels, Power Rangers, American Girl, Monster High, Pokémon, Destiny, and used to have the rights for the Despicable Me franchise. Mega Brands picked up the license for Nickelodeon franchises like SpongeBob SquarePants and Teenage Mutant Ninja Turtles after Lego discontinued carrying their version of the licensed sets. They also have the rights to produce sets based on Nick Jr. properties like Blaze and the Monster Machines and Shimmer and Shine.
Themes
- Thomas and Friends
- Teletubbies
- Hot Wheels
- Barbie
- Monster High
- American Girl
- Masters of the Universe
- Power Rangers (Now owned By Hasbro)
- Halo
- Call of Duty
- Destiny
- In the Night Garden
- Bob the Builder
- Blaze and the Monster Machines
- Shimmer and Shine
- SpongeBob SquarePants
- Pokemon
- Game of Thrones
- Teenage Mutant Ninja Turtles
- Marvel
- Pirates of the Caribbean
- Cars
- Sesame Street
- Star Trek
- Skylanders
- Despicable Me
- Dinotrux
- Spider-Man 3
- The Amazing Spider-Man
- Marvel Cinematic Universe
- Need for Speed
- Assassin's Creed
- PJ Masks
Images for kids
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Mega Bloks building block (above) and Lego building brick (below)
See also
- In Spanish: Mega Brands
