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Mega Brands facts for kids

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Mega Brands Inc.
Ritvik Holdings (1967-2002)
Mega Bloks Inc. (2002-2006)
Subsidiary of Mattel
Industry Toys
stationery and crafts
Founded 1967; 56 years ago (1967)
Founders Victor and Rita Bertrand
Headquarters Montreal, Quebec, Canada
Key people
Marc Bertrand (CEO)
Vic Bertrand (CIO)
  • construction toys
  • message boards
  • activity kits
  • art materials
  • school supplies
  • writing instruments
  • wood products
  • puzzles
  • Board Dudes
  • Locker Dudes
  • Mega Bloks
  • Mega Construx
  • Mega Puzzles
  • RoseArt
  • Write Dudes
Revenue $1.08 billion (Est. FY 2020) Increase
Number of employees
1,700 (2018)
Parent Mattel

Mega Brands Inc., formerly known as Mega Bloks Inc. and Ritvik Holdings, is a Canadian children's toy company currently owned by Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.

In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.

Product types


  • Bricks
    • Mega Bloks - original large size for pre-school now branded under 1st Builders
    • Mega Blocks - intermediate size - compatible with Duplo now branded under Junior Builders
    • Mega Bloks micro - Lego compatible bricks
  • Mega Construx now branded under Wonder Builders & Advanced Builder lines Lego compatible bricks

Mega Construx micro figures do not follow the iconic Lego modular mini figures, instead their figures allow up to 16 articulation points, i.e. poses and customization.

Pop culture connections

Mega Bloks were featured in a commercial for the Honda Element, in which bricks fell from the sky to assemble the full-sized vehicle. The commercial clearly identifies the bricks as Mega Bloks in the opening moments of the sequence.

Mega Brands currently has the licensing rights for Thomas the Tank Engine, video game franchises Call of Duty and Halo, Barbie, Hot Wheels, Power Rangers, American Girl, Monster High, Pokémon, Destiny, and used to have the rights for the Despicable Me franchise. Mega Brands picked up the license for Nickelodeon franchises like SpongeBob SquarePants and Teenage Mutant Ninja Turtles after Lego discontinued carrying their version of the licensed sets. They also have the rights to produce sets based on Nick Jr. properties like Blaze and the Monster Machines and Shimmer and Shine.


Images for kids

See also

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