Marvel Cinematic Universe facts for kids

Quick facts for kids Marvel Cinematic Universe
Marvel Cinematic Universe intertitle from Marvel Studios: Assembling a Universe (2014)
Creator	Marvel Studios
Original work	Iron Man (2008)
Owner	The Walt Disney Company
Print publications
Books	Marvel Cinematic Universe books
Novels	Marvel Cinematic Universe literary material
Comics	Marvel Cinematic Universe tie-in comics
Films and television
Films	Marvel Cinematic Universe films
Short films	Marvel One-Shots
Television specials	Marvel Studios Special Presentations
Theatrical presentations
Musicals	Rogers: The Musical
Audio
Original music	Music of the Marvel Cinematic Universe
Miscellaneous
Theme park attractions	Avengers Campus
Starring	Marvel Cinematic Universe cast members
In-universe elements	Characters Features Species Teams and organizations Timeline Multiverse
Official website
Movies on Marvel.com TV shows on Marvel.com

The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by Marvel Comics. The franchise also includes several television series, short films, digital series, and literature. The shared universe, much like the original Marvel Universe in comic books, was established by crossing over common plot elements, settings, cast, and characters.

Marvel Studios releases its films in groups called "Phases", with the first three phases collectively known as "The Infinity Saga" and the following three phases as "The Multiverse Saga". The first MCU film, Iron Man (2008), began Phase One, which culminated in the 2012 crossover film The Avengers. Phase Two began with Iron Man 3 (2013) and concluded with Ant-Man (2015), while Phase Three began with Captain America: Civil War (2016) and concluded with Spider-Man: Far From Home (2019). Black Widow (2021) is the first film in Phase Four, which concluded with Black Panther: Wakanda Forever (2022), while Phase Five began with Ant-Man and the Wasp: Quantumania (2023) and will conclude with Thunderbolts* (2025). Phase Six will begin with The Fantastic Four: First Steps (2025) and it will conclude with Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).

Marvel Television expanded the universe to network television with Agents of S.H.I.E.L.D. on ABC in 2013 before further expanding to streaming television on Netflix and Hulu and to cable television on Freeform. They also produced the digital series Agents of S.H.I.E.L.D.: Slingshot (2016). Marvel Studios began producing their own television series for streaming on Disney+, starting with WandaVision in 2021 as the beginning of Phase Four. That phase also saw the studio expand to television specials, known as Marvel Studios Special Presentations, starting with Werewolf by Night (2022). The MCU includes various tie-in comics published by Marvel Comics, a series of direct-to-video short films called Marvel One-Shots from 2011 to 2014, and viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront (2015–16) and The Daily Bugle (2019–2022).

The franchise has been commercially successful, becoming one of the highest-grossing media franchises of all time, and it has received generally positive reviews from critics. The studio attributed several Multiverse Saga projects performing below expectations to the increase in the amount of content being produced after the 2019 film Avengers: Endgame, and began decreasing its content output from 2024. The MCU has inspired other film and television studios to attempt similar shared universes and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials.

Recurring cast and characters

Additionally, Paul Bettany was the first actor to portray two main characters within the universe, voicing Tony Stark's artificial intelligence J.A.R.V.I.S. and portraying Vision. J. K. Simmons became the first actor to reprise a non-MCU role in the MCU when he appeared as J. Jonah Jameson (a role he played in Sam Raimi's Spider-Man trilogy from 2002 to 2007) in Spider-Man: Far From Home.

Prior to his death in 2018, Stan Lee, the creator or co-creator of many of the characters adapted in the MCU, made cameo appearances in all of the feature films and television series except Inhumans. In Iron Fist, it is revealed his on-set photograph cameo in the Marvel Netflix series is as NYPD Captain Irving Forbush. His cameo in Guardians of the Galaxy Vol. 2 sees Lee appearing as an informant to the Watchers, discussing previous adventures that include Lee's cameos in other MCU films; he specifically mentions his time as a FedEx delivery man, referring to Lee's cameo in Captain America: Civil War. This acknowledged the fan theory that Lee may be portraying the same character in all his cameos, with writer and director James Gunn noting that commentators believed Lee was portraying the character Uatu the Watcher and "that all of these cameos are part of him being a Watcher. So, Stan Lee as a guy who is working for the Watchers was something that I thought was fun for the MCU." Feige added that Lee "clearly exists, you know, above and apart from the reality of all the films. So the notion that he could be sitting there on a cosmic pit stop during the jump gate sequence in Guardians...really says, so wait a minute, he's this same character who's popped up in all these films?" Following Lee's death, Marvel Studios chose not to create any new Lee cameos in future projects. NY1 news anchor Pat Kiernan has also appeared in multiple MCU films and television series as himself.

Cultural impact

Other studios

After the release of The Avengers in May 2012, Tom Russo of Boston.com noted that aside from the occasional "novelty" such as Alien vs. Predator (2004), the idea of a shared universe was virtually unheard of in Hollywood. Since that time, the shared universe model created by Marvel Studios has begun to be replicated by other film studios that held rights to other comic book characters. In April 2014, Tuna Amobi, a media analyst for Standard & Poor's Equity Research Services, stated that in the previous three to five years, Hollywood studios began planning "megafranchises" for years to come, as opposed to working one blockbuster at a time. Amobi added, "A lot of these superhero characters were just being left there to gather dust. Disney has proved that this [approach and genre] can be a gold mine." With more studios now "playing the megafranchise game", Doug Creutz, media analyst for Cowen and Company, feels the allure will eventually die for audiences: "If Marvel's going to make two or three films a year, and Warner Brothers is going to do at least a film every year, and Sony's going to do a film every year, and Fox [is] going to do a film every year, can everyone do well in that scenario? I'm not sure they can."

In March 2018, Patrick Shanley of The Hollywood Reporter opined that "the key differences between a regular franchise, such as The Fast and the Furious or Pitch Perfect films, and a shared universe is the amount of planning and interweaving that goes into each individual film. Its all too easy to make a film that exists solely for the purpose of setting up future installments and expanding a world, rather than a film that stands on its own merits while deftly hinting or winking at its place in the larger mythos. In that, the MCU has flourished." He felt that Iron Man "itself was aimed at being an enjoyable stand-alone experience, not as an overall advertisement for 17 subsequent movies. That mentality has persisted through most of the MCU films over the past decade, which is all the more impressive as its roster of heroes now exceeds the two-dozen mark."

DC Entertainment and Warner Bros. Pictures

In October 2012, following its legal victory over Joe Shuster's estate for the rights to Superman, Warner Bros. Pictures announced that it planned to move ahead with its long-awaited Justice League film, uniting such DC Comics superheroes as Batman, Superman, and Wonder Woman. The company was expected to take the opposite approach to Marvel, releasing individual films for the characters after they have appeared in a team-up film. The release of Man of Steel in 2013 was intended to be the start of a new shared universe for DC, "laying the groundwork for the future slate of films based on DC Comics". In 2014, Warner Bros. announced that slate of films, similarly to Disney and Marvel claiming dates for films years in advance. That year, DC chief creative officer Geoff Johns stated that the television series Arrow and The Flash were set in a separate universe from the new film one, later clarifying that "We look at it as the multiverse. We have our TV universe and our film universe, but they all co-exist. For us, creatively, it's about allowing everyone to make the best possible product, to tell the best story, to do the best world. Everyone has a vision and you really want to let the visions shine through ... It's just a different approach [from Marvel's]."

Discussing the apparent failure of the cinematic universe's first team-up film, Batman v Superman: Dawn of Justice (2016), to establish a successful equivalent to the MCU, Emily VanDerWerff noted that where the MCU has a television-like "showrunner" in Feige, "the visionary behind Marvel's entire slate", the DCEU has director Zack Snyder, whose DC films "seemingly start from the assumption that people have come not to see an individual story but a long series of teases for other ones. It's like he knows what he needs to do but can't focus on the task at hand. TV certainly isn't immune to that problem, but shows that get caught up in high-concept premises and big-picture thinking before doing the necessary legwork to establish characters and their relationships tend to be canceled." Subsequently, in May 2016, Warner Bros. gave oversight of the DCEU to Johns and executive Jon Berg in an attempt to "unify the disparate elements of the DC movies" and emulate Marvel's success. The two were made producers on the Justice League films, on top of Johns' involvement in several "solo" films, such as the post-production process of Suicide Squad (2016) or the writing process of a standalone Batman film. After the successful release of Wonder Woman in June 2017, DC decided to begin deemphasizing the shared nature of their films, with DC Entertainment president Diane Nelson stating, "Our intention, certainly, moving forward is using the continuity to help make sure nothing is diverging in a way that doesn't make sense, but there's no insistence upon an overall story line or interconnectivity in that universe... Moving forward, you'll see the DC movie universe being a universe, but one that comes from the heart of the filmmaker who's creating them." Additionally, DC began focusing on films "completely separate from everything else, set entirely outside" the DCEU as part of a new label, with the first film centered on the Joker. In August 2022, Warner Bros. Discovery CEO David Zaslav announced a 10-year plan for the DC Extended Universe similar to the one that Horn and Iger employed with Feige for the MCU, with James Gunn and Peter Safran appointed in October 2022 to serve as the co-chairmen and co-CEOs of the newly formed DC Studios to develop a new DC shared universe, the first content for which was announced in January 2023.

20th Century Fox

In November 2012, 20th Century Fox announced plans to create their own shared universe, consisting of Marvel properties that it held the rights to including the Fantastic Four and X-Men, with the hiring of Mark Millar as supervising producer. Millar said, "Fox are thinking, 'We're sitting on some really awesome things here. There is another side of the Marvel Universe. Let's try and get some cohesiveness going.' So they brought me in to oversee that really. To meet with the writers and directors to suggest new ways we could take this stuff and new properties that could spin out of it." X-Men: Days of Future Past, released in 2014, was Fox's first step towards expanding their stable of Marvel properties and creating this universe, ahead of the release of a Fantastic Four reboot film the next year. In May 2014, Days of Future Past and Fantastic Four screenwriter Simon Kinberg stated that the latter film would not take place in the same universe as the X-Men films, explaining that "none of the X-Men movies have acknowledged the notion of a sort of superhero team—the Fantastic Four. And the Fantastic Four acquire powers, so for them to live in a world where mutants are prevalent is kind of complicated, because you're like, 'Oh, you're just a mutant.' Like, 'What's so fantastic about you?' ... they live in discrete universes." In July 2015, X-Men director Bryan Singer said that there was still potential for a crossover between the X-Men and Fantastic Four franchises, if reactions to Fantastic Four and X-Men: Apocalypse (2016) warranted it.

Feeling that Singer's efforts in Apocalypse to establish a larger world, similar to the MCU, did not meet the standards established by Marvel, VanDerWerff noted that unlike Feige's ability to serve as "pseudo-showrunner", Singer is instead "steeped in film and the way movie stories have always been told", so "when it comes time to have Apocalypse dovetail with story threads from the earlier X-Men: First Class", which was directed by Matthew Vaughn, "both Singer's direction and Simon Kinberg's script rely on hackneyed devices and clumsy storytelling", indicating a lack of "the kind of big-picture thinking this sort of mega franchise requires". In his review of Dark Phoenix, Joe Morgenstern of The Wall Street Journal characterized the entire X-Men film series as being a "notoriously erratic franchise". In March 2019, the film rights of Deadpool, the X-Men characters, and the Fantastic Four characters returned to Marvel Studios following the Walt Disney Company's acquisition of 21st Century Fox.

Sony Pictures

In November 2013, Sony Pictures Entertainment co-chairman Amy Pascal announced that the studio intended to expand their universe created within director Marc Webb's The Amazing Spider-Man films (2012–14), with spin-off adventures for supporting characters, in an attempt to replicate Marvel and Disney's model. The next month, Sony announced Venom and Sinister Six films, both set in the Amazing Spider-Man universe. With this announcement, IGN stated that the spin-offs are "the latest example of what we can refer to as "the Avengers effect" in Hollywood, as studios work to build interlocking movie universes." Sony chose not to replicate the Marvel Studios model of introducing individual characters first before bringing them together in a team-up film, instead making the Spider-Man adversaries the stars of future films. In February 2015, Sony Pictures and Marvel Studios announced that the Spider-Man franchise would be retooled, with a new film co-produced by Feige and Pascal being released in July 2017, and the character being integrated into the MCU. Sony Pictures would continue to finance, distribute, own, and have final creative control of the Spider-Man films. With this announcement, sequels to The Amazing Spider-Man 2 (2014) were canceled, and by November 2015 the Venom and Sinister Six films, as well as spin-offs based on female characters in the Spider-Man universe, were no longer moving forward. By March 2016, the Venom film had itself been retooled, to start its own franchise unrelated to the MCU Spider-Man. A year later, Sony officially announced the Venom film to be in development, for an October 5, 2018, release, along with a film centered on the characters Silver Sable and Black Cat known as Silver & Black. Both projects were not intended to be a part of the MCU nor spin-offs to Spider-Man: Homecoming, but rather part of an intended separate shared universe known as the Sony's Spider-Man Universe (SSU). The mid-credits scene of Venom: Let There Be Carnage (2021) hinted at Eddie Brock / Venom joining the MCU, which was confirmed with the release of Spider-Man: No Way Home (2021) through an uncredited cameo appearance in its mid-credits scene. Spider-Man: No Way Home also featured the Spider-Man iterations from Sam Raimi and Webb's Spider-Man films, respectively reprised by Tobey Maguire and Andrew Garfield.

After Sony canceled their shared universe plans and started sharing the Spider-Man character with Marvel Studios, multiple critics discussed their failure at replicating the MCU. Scott Meslow of The Week noted the perceived flaws of the first Amazing Spider-Man film, outside of its lead performances, and how the sequel "doubles down on all the missteps of the original while adding a few of its own. ...We now have a textbook example of how not to reboot a superhero franchise, and if Sony and Marvel are wise, they'll take virtually all those lessons to heart as they chart Spider-Man's next course." Scott Mendelson noted that The Amazing Spider-Man 2 "was sold as less a sequel to The Amazing Spider-Man than a backdoor pilot for Spider-Man vs. the Sinister Six. ...Had Sony stuck with the original plan of a scaled-down superhero franchise, one that really was rooted in romantic drama, they would have at least stuck out in a crowded field of superhero franchises. When every superhero film is now going bigger, Amazing Spider-Man could have distinguished itself by going small and intimate." This would have saved Sony "a boatload of money", and potentially reversed the film's relative financial failure.

Academia

In September 2014, the University of Baltimore announced a course beginning in the 2015 spring semester revolving around the Marvel Cinematic Universe, to be taught by Arnold T. Blumberg. "Media Genres: Media Marvels" examines "how Marvel's series of interconnected films and television shows, plus related media and comic book sources and Joseph Campbell's monomyth of the 'hero's journey', offer important insights into modern culture" as well as Marvel's efforts "to establish a viable universe of plotlines, characters, and backstories."

Images for kids

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  Kevin Feige helped conceive a shared media universe of Marvel properties.

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  Jeph Loeb led Marvel Television and served as executive producer of every television series on ABC, Netflix, Hulu, and Freeform

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  Joss Whedon was a significant contributor to the MCU's Phase Two: he offered creative insight to all of the films; launched the first MCU television series, Agents of S.H.I.E.L.D.; and wrote and directed the crossover film Avengers: Age of Ultron.

See also

In Spanish: Universo cinematográfico de Marvel para niños

• Marvel Universe – original Marvel Comics shared universe
  • Ultimate Marvel – Marvel Comics imprint similar to the MCU
• Marvel Animated Features – series of animated films originated by Marvel Studios
• Features of the Marvel Cinematic Universe