Armani facts for kids
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Storefront in Vienna, Austria
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| Private | |
| Industry | |
| Founded | 1975 |
| Founders |
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| Headquarters | 45°27′42″N 9°10′12″E / 45.4616855°N 9.1700768°E, , |
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Area served
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Worldwide |
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Key people
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Giorgio Armani |
| Revenue |  €5.90 billion (2019) |
| €90 million (2020) | |
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Number of employees
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7,309 (2019) |
Giorgio Armani S.p.A. is a famous Italian fashion company. It is often just called Armani. The company was started in Milan, Italy, by Giorgio Armani.
Armani designs, makes, and sells many luxury items. These include fancy clothes, everyday clothes, leather goods, shoes, and accessories. They also design things for homes. Armani works with other companies to make things like eyewear (glasses) and perfumes. It is one of the biggest fashion groups in Italy.
Armani has different clothing lines. Armani Privé is for very special, custom-made clothes. Giorgio Armani and Emporio Armani are for stylish ready-to-wear clothes. These are shown at Milan Fashion Week. Other lines like Armani Collezioni, Armani Exchange, and Armani Jeans offer clothes at lower prices.
Contents
- History of Armani
- Armani Brands and Products
- Giorgio Armani (High-End Fashion)
- Armani Collezioni (Stylish Everyday Wear)
- Armani Privé (Custom-Made Designs)
- Armani Beauty Products
- Emporio Armani (Trendy Fashion)
- Armani Jeans (Casual Wear)
- Armani Eyewear
- Armani Exchange (Accessible Fashion)
- Armani Junior and Armani Baby (Kids' Fashion)
- Giorgio Armani Neve (Skiwear)
- Giorgio Armani Orologi (Watches and Jewelry)
- Armani/Casa (Home Furnishings)
- Armani/Dolci (Sweets and Chocolates)
- Armani/Fiori (Flowers)
- Armani/Hotels (Luxury Hotels)
- Armani/Privé Club (Nightclubs)
- Armani Jewelry
- Armani's Social Responsibility
- Sponsoring and Philanthropy
- Sustainability Efforts
- See also
History of Armani
Giorgio Armani and his friend, Sergio Galeotti, started Giorgio Armani SpA in 1975. They reportedly used money from selling Armani's car to begin the company.
In the 1990s, Armani decided to take more control over its products. The company started making more items itself instead of letting other companies do it. This helped them ensure high quality.
In 2001, Armani asked architect Tadao Ando to turn an old chocolate factory in Milan into the company's main office.
Around the early 2000s, Armani opened large stores called "megastores." These stores were designed by famous architects. The first one opened in Milan in 2000. Other megastores opened in places like Hong Kong, Tokyo, and New York City.
In 2007, Armani worked with Samsung to create special electronic products.
In 2016, Giorgio Armani set up the Giorgio Armani Foundation. This foundation helps fund social projects. It also helps make sure the Armani Group stays strong for the future.
In February 2020, Armani was the first fashion brand to close its fashion shows to the public. This happened at the start of the COVID-19 pandemic. They held the event without an audience to keep people safe. By March 2020, all of Armani's factories in Italy started making medical overalls for healthcare workers.
In 2021, a luxury yacht company announced that Armani would invest in its stock market launch.
Armani Brands and Products
Giorgio Armani (High-End Fashion)
Giorgio Armani is a top-level brand. It makes high-quality ready-to-wear clothes for men and women. It also offers accessories, glasses, makeup, and perfumes. You can find these items only in special Giorgio Armani stores or high-end department stores. The brand's logo is a curved "G" and "A" forming a circle.
Giorgio Armani has also designed costumes for many movies. These include The Dark Knight (2008), Elysium (2013), and The Wolf of Wall Street (2013).
In 2016, Giorgio Armani decided to stop using animal fur in all its collections. They said there were good alternatives that meant they didn't need to use cruel practices.
Armani Collezioni (Stylish Everyday Wear)
Armani Collezioni started in 1979. It was a line of clothes that cost less than the main Giorgio Armani brand. It offered tailored suits and shirts.
In 2017, Armani Collezioni and Armani Jeans became part of the Emporio Armani brand.
Armani Privé (Custom-Made Designs)
Armani Privé is the name for Giorgio Armani's custom-made clothing. These are unique pieces made just for one person. This line also includes special perfumes and jewelry.
Armani Beauty Products
In 1980, Armani teamed up with L'Oreal to make perfumes, makeup, and beauty products. Their first women's perfume came out in 1982.
Many famous people have been in Armani beauty campaigns. These include Beyoncé, Megan Fox, Cate Blanchett, and Regé-Jean Page.
Emporio Armani (Trendy Fashion)
Emporio Armani was launched in 1981. It is the second main brand of Armani. It focuses on modern trends and ready-to-wear collections. Giorgio Armani himself designs many of these items. Emporio Armani shows its collections at Milan Fashion Week every year.
Famous athletes and celebrities like David Beckham, Cristiano Ronaldo, Rihanna, and Rafael Nadal have appeared in Emporio Armani campaigns.
EA7 (Sportswear)
In 2004, Emporio Armani worked with Reebok to create stylish sports shoes under the EA7 label. EA7 is also the official uniform supplier for the Italian football team SSC Napoli and the basketball team Olimpia Milano.
Armani Jeans (Casual Wear)
Armani Jeans started in 1981. It was a collection of casual sportswear. Like Armani Collezioni, Armani Jeans became part of Emporio Armani in 2017.
Armani Eyewear
In 1987, Giorgio Armani Occhiali (Armani Eyewear) was created. Since 1988, Armani has worked with Luxottica to make glasses and sunglasses. Giorgio Armani himself has worn a specific style of oval-shaped wire-rimmed glasses since the late 1980s. This style was part of the brand's first eyewear collection in 2021.
Armani Exchange (Accessible Fashion)
A|X Armani Exchange started in 1991 in the U.S. It sells fashion and lifestyle products. This brand is inspired by street style and dance music. It is meant to be a more affordable Armani brand.
A|X Armani Exchange products are sold in stores around the world and on the brand's website. The company took full ownership of the brand in 2014.
Armani Junior and Armani Baby (Kids' Fashion)
Armani designs clothes for babies, toddlers, and teenagers. Armani Baby is for children up to four years old. Armani Junior is for ages five to 14. This line includes baby clothes, T-shirts, suits, shoes, and accessories.
Armani Junior has its own stores around the world. It is also sold in other Armani stores. In May 2014, actress Quvenzhané Wallis became the face of Armani Junior.
Giorgio Armani Neve (Skiwear)
Giorgio Armani Neve was launched in 1995. It is a collection of skiwear and casual clothes for after skiing. It was re-launched in 2022.
Giorgio Armani Orologi (Watches and Jewelry)
Giorgio Armani Orologi (Armani Watches) started in 1997. Armani works with Fossil to make watches and jewelry. In 2021, Giorgio Armani also launched a collection of fine watches with a Swiss watchmaker.
Armani/Casa (Home Furnishings)
The Armani brand also includes furniture and home items called Armani/Casa. "Casa" means "house" or "at home" in Italian. Giorgio Armani started this collection in 2000. He wanted people to be able to design their own homes with his style.
Critics have praised Armani/Casa for its elegant and artistic style. Armani works with other companies to create kitchens (Armani/Dada) and bathroom items (Armani/Roca). Armani/Casa items are used in Armani hotels.
Armani/Dolci (Sweets and Chocolates)
Armani also has a line of sweets and chocolates called Armani/Dolci. This brand started in 2002. Armani works with an Italian chocolate maker for these treats.
Armani/Dolci sells chocolates, jams, honey, and biscuits. They often create special collections for holidays like Valentine's Day, Easter, and Christmas. They also have a special collection for Ramadan.
Armani/Fiori (Flowers)
Armani/Fiori is Armani's flower service. It has been around since 2000. The flowers often come from the Netherlands. Armani uses many types of flowers, including orchids, roses, and exotic flowers.
Giorgio Armani designs each collection himself. He wants them to have an "Asian feel." Armani/Fiori also offers decorative items like vases and candles. Their flower arrangements are used in Armani hotels.
Armani/Hotels (Luxury Hotels)
In 2005, Giorgio Armani and Emaar Properties agreed to build and run luxury hotels and resorts under the Armani name. Armani oversees the interior design of these hotels.
The first Armani Hotel opened in the Burj Khalifa skyscraper in Dubai in 2010. It has guest rooms, suites, and residences. The second Armani hotel opened in Milan in 2011.
Armani/Privé Club (Nightclubs)
Armani also runs two luxury clubs called Armani/Privé in Milan and Dubai. These clubs are known for their music and atmosphere.
Armani Jewelry
In 2019, Giorgio Armani Privé Haute Jewellery launched its first high jewelry collection. These beautiful pieces have been worn by celebrities like Sophia Loren at important events.
Armani's Social Responsibility
Armani is involved in many projects to help others.
In 2006, Emporio Armani partnered with the global Product Red initiative. This group works to fight AIDS in Africa.
In 2011, the "Acqua For Life" project started. For every bottle of a certain perfume sold, money is donated to UNICEF. This helps provide clean water to children in African countries.
Armani was one of the first fashion houses to support sustainable fashion. This means they work to protect the planet and make clothes that last a long time.
In 2020, Giorgio Armani received an award called "Fashion Dresses Peace." This award recognizes people who work for inclusion and against discrimination.
Also in 2020, Giorgio Armani donated €2,000,000 to several Italian hospitals. This was to help fight the SARS-CoV-2 pandemic. The company also changed its factories to produce medical gowns.
Sponsoring and Philanthropy
In 2015, Armani opened Armani/Silos. This is an exhibition space in Milan that shows art and photography.
Armani Beauty has been a big supporter of the Venice Film Festival since 2018. They even created a new award for the festival in 2021.
In 2019, A|X Armani Exchange became the first fashion brand to sponsor an e-sports team in Italy.
Armani has designed suits for Italy's teams at major sports events. These include the 2012 Summer Olympics and the UEFA Euro 2020 football tournament. Since 2021, Armani has also sponsored Scuderia Ferrari, providing clothes for the Formula One team.
Sustainability Efforts
See also
In Spanish: Armani para niños
- Made in Italy
