Asus facts for kids
Logo used since 1995
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Headquarters in Taipei
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Native name
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華碩電腦股份有限公司
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Romanized name
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Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī |
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| Traded as | TWSE: 2357 |
| Industry | Computer hardware Electronics Networking hardware |
| Founded | 2 April 1989 |
| Founders |
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| Headquarters | Beitou District, Taipei,
Taiwan
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Area served
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Worldwide |
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Key people
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| Revenue |  NT$537.2 billion (2022) |
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Operating income
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 NT$12.9 billion (2022) |
| NT$16.8 billion (2022) |
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| Total assets | NT$471 billion (2022) |
| Total equity | NT$226 billion (2022) |
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Number of employees
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17,000 |
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| Traditional Chinese | 華碩電腦股份有限公司 | ||||||||||||||||||
| Literal meaning | ASUS Computer Stock-share Limited Company | ||||||||||||||||||
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| Traditional Chinese | 華碩 | ||||||||||||||||||
| Literal meaning | "Chinese-Eminent" Eminence of/by the Chinese people (華人之碩) |
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ASUSTeK Computer Inc. (often called Asus) is a big company from Taiwan. It makes many kinds of electronics. These include desktop computers, laptops, mobile phones, and motherboards. Asus also makes graphics cards, monitors, and Wi-Fi routers.
As of 2024, Asus is one of the top five companies that sell personal computers worldwide. Its main office is in Beitou District, Taipei, Taiwan.
What's in a Name?
The name ASUS comes from Pegasus. This was a winged horse in Greek stories. The company used the last four letters of Pegasus. This was to make sure its name appeared high up in lists.
Asus has used different slogans over the years. From 2003 to 2009, it was Rock Solid. Heart Touching. Then, from 2009 to 2013, it was Inspiring Innovation Persistent Perfection. Since 2013, their slogan has been In Search of Incredible.
How Asus Started
Asus was started in Taipei in 1989. Four engineers who used to work at Acer founded it. Their names were Tzu-Hsien Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao.
Back then, Taiwan was not a leader in computer parts. Big companies like IBM got new processors from Intel Corporation first. Taiwanese companies had to wait about six months.
Asus made a special computer part called a motherboard. They did this for a new Intel processor without having the actual processor. When Asus asked Intel for a processor to test it, Intel had a problem with their own motherboard. Asus fixed Intel's problem! Their motherboard worked perfectly. After that, Asus started getting new Intel parts before other companies.
Key Moments in Asus History
- In 2005, Asus made the first PhysX card. This card helps computers with graphics.
- They also started selling LCD TVs in 2005.
- In 2006, Asus worked with Lamborghini to make special laptops.
- Asus was one of the first companies to make Microsoft Origami computers in 2006.
- In 2007, Asus launched the Eee PC. This was a small, affordable laptop called a netbook.
- Asus also started supporting Blu-ray in 2007. They released Blu-ray drives and laptops.
- In 2008, Asus changed its structure. It split into three separate companies.
- Asus joined the Open Handset Alliance in 2008. This group works on Android devices.
- In 2010, Asus and Garmin stopped working together on smartphones.
- Asus launched the world's thinnest laptop, the Asus U36, in 2010. It was only 19 mm thick.
- By 2013, Asus stopped making the Eee PC series. People were buying more tablets and Ultrabooks instead.
- In April 2022, the company showed off its new logo.
Asus Today
Asus has its main office in Beitou District, Taipei, Taiwan. As of 2009, Asus had factories in Taiwan, China, Mexico, and the Czech Republic. The Asus Hi-Tech Park in Suzhou, China, is very large.
What Asus Makes
Asus makes many different electronic products. These include 2-in-1s (laptops that can also be tablets), regular laptops, and desktop computers. They also make smartphones, servers, and monitors. Other products include motherboards, graphics cards, and computer networking devices.
The Vivo lineup is one of Asus's main product lines. It includes laptops (VivoBooks), all-in-one computers (Vivo AiO), and mini PCs (VivoMini).
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Asus ZenFone
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An Asus Nvidia GeForce GTX 1080 graphics card
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An Asus x21 ultrabook
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An Asus motherboard
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An Asus mouse
Smartphones
Asus makes many Android smartphones. They are mostly known as the ZenFone series. Asus is very popular in places like India and China. Before ZenFone, Asus made phones that ran on Windows Mobile.
Here are some ZenFone series:
- First Generation (2014): ZenFone 4, ZenFone 5, ZenFone 6
- Second Generation (2015): ZenFone Zoom, ZenFone C, ZenFone 2, ZenFone Max, ZenFone Selfie
- Third Generation (2016): ZenFone AR, ZenFone 3 series
- Fourth Generation (2017): ZenFone 4 series
- Fifth Generation (2018): ZenFone 5 series, ZenFone Max series, ZenFone Live series, ROG Phone series
- Sixth Generation (2019): ZenFone 6 series, ROG Phone 2 series
- Seventh Generation (2020): ZenFone 7 series, ROG Phone 3 series
- Eighth Generation (2021): ZenFone 8 series, ROG Phone 5 series
- Ninth Generation (2022): ZenFone 9, ROG Phone 6 series, ROG Phone 6D series
- Tenth Generation (2023): ZenFone 10, ROG Phone 7 series
- Eleventh Generation (2024): ZenFone 11 Ultra, ROG Phone 8 series, ROG Phone 9 series
Asus also made PadFone devices. These were smartphones that could connect to a tablet screen.
Laptops
Asus has many laptop lines. Some popular ones are:
- Zenbook
- Asus Vivobook
- ExpertBook
- ProArt StudioBook
- The Ultimate Force (TUF Gaming)
- Republic Of Gamers (ROG Gaming)
- Chromebook
Tablets
Asus made two generations of the Nexus 7 tablet for Google. They also work with Microsoft on Windows 8 tablets. The Transformer Book Trio was an interesting device. It was an Android tablet that could become a Windows 8 computer when connected to a keyboard.
Other Asus tablet lines include:
- Eee Pad Transformer
- Eee Pad Slider
- Memo Pad 8
- VivoTab
- ZenPad
Desktop and All-in-One PCs
Asus makes different types of desktop computers:
- Tower PCs: Like the VivoPC and ROG series for gaming.
- Mini PCs: Small computers like the Asus Tinker Board and VivoMini.
- All-in-One PCs: Computers where the screen and computer are one unit, like Zen AiO and Vivo AiO.
Eee Line
The Eee PC was a very popular small laptop (netbook). It won many awards from 2007 until it was stopped in 2013.
Asus also added other products to the Eee lineup:
- Eee Box PC: A small desktop computer.
- Eee Top: An all-in-one computer with a touchscreen.
- Eee Stick: A wireless controller for PC games.
- Eee Pad Transformer: An Android tablet.
Republic of Gamers (ROG)
Republic of Gamers (ROG) is a special brand from Asus for gamers. It started in 2006. ROG makes computer parts, computers, and accessories for gaming.
In 2022, Asus announced the ROG Flow Z13. This was a powerful tablet with strong graphics for gaming. It was the first tablet with an RTX 30 series graphics card.
In June 2023, Asus released the ROG Ally. This is a handheld gaming device. It has a 7-inch touchscreen with a fast 120 Hz refresh rate.
The Ultimate Force (TUF)
The Ultimate Force (TUF) is another brand from Asus. It focuses on gaming products that are strong and last a long time. TUF products are usually more affordable than ROG ones.
Sound Cards
Asus makes sound cards for computers. Their first one was the Xonar DX in 2008. These cards help improve the sound quality for games and music.
Portable Monitors
In 2013, Asus released the MB168B. This was a portable external monitor that got power from a USB cable. It was known for being very thin and light.
Motherboards
Asus is famous for its motherboards. Some of their motherboards include a special part called a Q-Connector. This makes it easier to connect wires from the computer's front panel. It helps prevent mistakes when putting the computer together.
Asus and the Environment
GreenAsus
In 2000, Asus started GreenAsus. This is a company-wide plan to make computing more sustainable. Asus tries to be green in how it designs, buys materials, makes products, and sells them.
Awards for Being Green
Asus has received awards for its environmental efforts. In 2007, a group called Oekom Research said Asus was a "highly environmental friendly company." In 2008, many of Asus's laptops received special certifications for being environmentally friendly.
Recycling Program
In 2008, Asus started a program to recycle old computers. They worked with Intel and Tsann Kuen Enterprise Co. They collected over 1,200 old computers and monitors. Then, they fixed them up and gave them to schools and communities.
Images for kids
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Headquarters in Taipei
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Logo used since 1995
See also
In Spanish: ASUS para niños
