Asus facts for kids
 |
|
Headquarters in Taipei
|
|
|
Native name
|
華碩電腦股份有限公司
|
|---|---|
|
Romanized name
|
Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī |
| Public | |
| Traded as | TWSE: 2357 |
| Industry | Computer hardware Electronics Networking hardware |
| Founded | April 2, 1989 |
| Founders |
|
| Headquarters | Beitou District, Taipei, |
|
Area served
|
Worldwide |
|
Key people
|
|
| Products |
|
| Revenue |  NT$537.2 billion (2022) |
|
Operating income
|
 NT$12.9 billion (2022) |
| NT$16.8 billion (2022) |
|
| Total assets | NT$471 billion (2022) |
| Total equity | NT$226 billion (2022) |
|
Number of employees
|
17,000 |
| Asus | |||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Traditional Chinese | 華碩電腦股份有限公司 | ||||||||||||||||||||||||
| Simplified Chinese | 华硕电脑股份有限公司 | ||||||||||||||||||||||||
| Literal meaning | ASUS Computer Stock-share Limited Company | ||||||||||||||||||||||||
|
|||||||||||||||||||||||||
| ASUS | |||||||||||||||||||||||||
| Traditional Chinese | 華碩 | ||||||||||||||||||||||||
| Simplified Chinese | 华硕 | ||||||||||||||||||||||||
| Literal meaning | "Chinese-Eminent" Eminence of/by the Chinese people (traditional Chinese: 華人之碩; simplified Chinese: 华人之硕) |
||||||||||||||||||||||||
|
|||||||||||||||||||||||||
ASUSTeK Computer Inc. (often called ASUS) is a big company from Taiwan. It makes many kinds of electronics, like computers, phones, and other cool gadgets. Their main office is in Taipei, Taiwan.
ASUS creates lots of different products. These include desktop computers, laptops, mobile phones, and computer monitors. They also make important parts for computers, such as motherboards and graphics cards. You might also know them for their Wi-Fi routers and projectors.
As of 2024, ASUS is one of the top five companies that sell personal computers around the world. BusinessWeek magazine has listed ASUS as one of the best tech companies in Asia. In 2008, it was named the top IT Hardware brand in Taiwan.
ASUS is listed on the Taiwan Stock Exchange. This means you can buy shares of the company there.
What Does the Name ASUS Mean?
The company's name, ASUS, comes from a famous winged horse in Greek mythology called Pegasus. The founders only used the last four letters of "Pegasus". They did this so the name would appear high up in alphabetical lists.
ASUS has used different slogans over the years. From 2003 to 2009, their slogan was Rock Solid. Heart Touching. Then, from 2009 to 2013, it was Inspiring Innovation Persistent Perfection. Since 2013, their slogan has been In Search of Incredible.
How Did ASUS Start?
ASUS was started in Taipei in 1989 by four friends: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. All of them used to work as engineers at another company called Acer. Back then, Taiwan was not a leader in making computer parts.
A big company called Intel Corporation would usually give new computer processors to larger, more famous companies first. Taiwanese companies had to wait about six months to get them. But ASUS changed that! They built a test motherboard for a new Intel processor without even having the actual processor. When they asked Intel for a processor to test it, Intel had a problem with their own motherboard. ASUS helped Intel fix their problem. It turned out that ASUS's motherboard worked perfectly! After that, ASUS started getting Intel's new processors before other companies.
In 2005, ASUS started making LCD TVs. In 2006, they teamed up with Lamborghini to create special laptop computers. ASUS also helped make some of the first small, portable computers called Microsoft Origami models. In 2007, ASUS launched the very popular Eee PC, a small and affordable laptop.
In 2008, ASUS changed how its business was set up. It split into three separate companies. ASUS focused on making its own branded computers and electronics. Another company, Pegatron, focused on making parts for other companies.
In 2010, ASUS and Garmin stopped working together on smartphones. In the same year, ASUS launched the world's thinnest laptop at the time, the Asus U36. In 2013, ASUS stopped making the Eee PC series. This was because more people were buying tablets and Ultrabooks instead. In 2022, the company showed off its new logo.
Where Does ASUS Operate?
ASUS has its main office in Beitou District, Taipei, Taiwan.
As of 2009, ASUS had factories in Taiwan, mainland China, Mexico, and the Czech Republic. The ASUS Hi-Tech Park in Suzhou, China, is very large.
ASUS also has about 50 service centers in 32 different countries. They work with over 400 service partners worldwide to help customers.
What Products Does ASUS Make?
ASUS makes many different kinds of electronics. These include:
- 2-in-1 devices (which can be laptops or tablets)
- Laptops
- Tablet computers
- Desktop computers
- Smartphones
- Servers
- Computer monitors
- Motherboards
- Graphics cards
- Sound cards
- DVD drives
- Computer networking devices
- Computer cases
- And cooling systems for computers.
One of ASUS's main product lines is the Vivo series. This includes VivoBooks (laptops), Vivo AiO (all-in-one computers), VivoPC (desktops), and VivoMini (small computers). They also make VivoWatch (smartwatches) and VivoMouse (computer mice).
Smartphones by ASUS
ASUS has made many smartphones that use the Android operating system. Most of these phones have Intel processors. They often have two SIM card slots, which is useful for travelers. ASUS is very popular in big mobile markets like India and China. Their smartphone series is called ZenFone.
Here are some of the ZenFone series:
- First Generation (2014): ZenFone 4, ZenFone 5, ZenFone 6
- Second Generation (2015): ZenFone Zoom, ZenFone C, ZenFone 2, ZenFone Max, ZenFone Selfie
- Third Generation (2016): ZenFone AR, ZenFone 3 series
- Fourth Generation (2017): ZenFone 4 series
- Fifth Generation (2018): ZenFone 5 series, ZenFone Max series, ZenFone Live series, ROG Phone series
- Sixth Generation (2019): ZenFone 6 series, ROG Phone 2 series
- Seventh Generation (2020): ZenFone 7 series, ROG Phone 3 series
- Eighth Generation (2021): ZenFone 8 series, ROG Phone 5 series
- Ninth Generation (2022): ZenFone 9, ROG Phone 6 series
- Tenth Generation (2023): ZenFone 10, ROG Phone 7 series
- Eleventh Generation (2024): ZenFone 11 Ultra, ROG Phone 8 series
ASUS also made special phones called Padfone series. These phones could be placed into a tablet screen, turning them into a tablet!
Laptops from ASUS
ASUS makes many different laptop series for various uses:
- ZenBook (often thin and light)
- VivoBook (for everyday use)
- ASUSPRO and ExpertBook (for business)
- ProArt StudioBook (for creative professionals)
- The Ultimate Force (TUF Gaming) (affordable gaming laptops)
- Republic Of Gamers (ROG Gaming) (high-performance gaming laptops)
- Chromebook (laptops that run on Google's Chrome OS)
Tablets by ASUS
ASUS has also made tablets for other companies, like the Nexus 7 for Google. They also work with Microsoft to make tablets that can turn into laptops.
Some of their own tablet lines include:
- Eee Pad Transformer
- Eee Pad Slider
- Eee Slate
- Memo Pad 8
- VivoTab
- ZenPad series
ASUS Eee Line
The Eee PC was a very popular small laptop (called a netbook) that ASUS launched in 2007. It won many awards because it was small, light, and affordable. Even though it was very popular, ASUS stopped making the Eee PC in 2013.
ASUS also added other products to the Eee line:
- EeeBox PC: A small desktop computer.
- Eee Top: An all-in-one computer with a touchscreen.
- Eee Stick: A wireless controller for PC games.
- Eee Pad Transformer: A tablet that could connect to a keyboard.
Republic of Gamers (ROG)
Republic of Gamers (ROG) is a special brand from ASUS that started in 2006. It's all about making powerful computers and gear for gamers. ROG products include gaming laptops, desktops, computer parts, and accessories.
In 2022, ASUS announced the ROG Flow Z13. This is a tablet that has powerful gaming parts, making it one of the first tablets with such strong graphics.
In 2023, ASUS released the ROG Ally. This is a handheld gaming device, similar to a Nintendo Switch, but it can play many PC games. It has a clear 7-inch touchscreen and a fast refresh rate for smooth gaming.
The Ultimate Force (TUF)
The Ultimate Force (TUF) is another brand by ASUS, started around 2010. TUF products are designed for gaming but are usually more affordable than the high-end ROG line. They are known for being tough and reliable.
Sound Cards
ASUS also makes sound cards for computers. These cards help improve the sound quality for games, movies, and music. Their first sound card, the Xonar DX, came out in 2008. They have made many different models since then, some for everyday users and others for people who want very high-quality sound.
Portable Monitors
In 2013, ASUS released the MB168B, a portable external monitor. This monitor gets its power from a USB cable, making it easy to carry and use anywhere. It was known for being very slim and light.
Motherboards
ASUS is famous for its motherboards, which are like the main circuit board in a computer. They connect all the other parts. Some ASUS motherboards have a special feature called a Q-Connector. This makes it easier to connect small wires from the computer case to the motherboard. It helps prevent mistakes and makes building or fixing a computer simpler.
ASUS and Esports
ASUS ROG is very involved in esports, which is competitive video gaming. They support professional gaming teams.
In 2021, ROG started a new esports academy in India. This academy helps find and train talented gamers for games like Counter-Strike: Global Offensive. They provide coaching, gaming equipment, and even money to help these players become professional esports athletes.
ASUS and the Environment
Green ASUS
In 2000, ASUS started a program called Green ASUS. This program focuses on making their products and operations more environmentally friendly. They try to be "green" in how they design, buy materials, manufacture, and sell their products.
Recycling Efforts
In 2008, ASUS launched a "PC Recycling for a Brighter Future" program. They worked with other companies to collect old desktop computers, laptops, and monitors. They fixed these old devices and then gave them to schools and communities that needed them. This helped reduce waste and provided technology to people who might not have had it otherwise.
See Also
In Spanish: ASUS para niños
- ASRock
- Biostar
- DFI
- Elitegroup Computer Systems
- EVGA Corporation
- Fastra II
- Gigabyte Technology
- Micro-Star International
- List of companies of Taiwan
- List of wireless router firmware projects
- Tomato (firmware)
Images for kids
-
ASUS ZenFone
-
An Asus Nvidia GeForce GTX 1080 graphics card
-
An Asus x21 ultrabook
-
An Asus motherboard
-
Asus N55 S Package
-
Old ROG logo
