Cadbury's Heroes facts for kids
| Type | Confectionery |
|---|---|
| Owner | Mondelez International |
| Introduced | September 1999 |
| Related brands | List of Cadbury products |
| Markets | United Kingdom, Ireland, South Africa, New Zealand and Australia |
Cadbury's Heroes are a popular collection of miniature chocolate bars made by Cadbury. They were first introduced in September 1999. In Australia and New Zealand, this collection is known as Cadbury Favourites.
Heroes were created to compete with another popular box of mini chocolates called Celebrations. They offer small versions of many well-loved Cadbury chocolates. The name was shortened from "Cadbury's Miniature Heroes" to "Cadbury Heroes" in 2002.
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All About Cadbury's Heroes
Cadbury launched Heroes in 1999 with a fun advertising slogan: The people magnet. This campaign helped make the new chocolate collection very popular. In 2002, the name was simply shortened to Cadbury's Heroes.
In 2018, some fans even started a campaign on Twitter. They wanted the Eclair chocolate removed from the Heroes box. This was because it was a normal size, not a "miniature" like the other chocolates.
For its 20th anniversary in 2019, Cadbury asked people in the UK about their favorite Heroes chocolate. The top favorites were Crunchie and Twirl, both getting 13% of the votes! In 2022, something unusual happened. Due to production problems, some Heroes packs had two full-size Twirls instead of the usual miniature ones.
What's Inside Heroes in the UK and Ireland?
The Cadbury's Heroes box in the United Kingdom, the Isle of Man, and Ireland usually contains these tasty mini chocolates:
- Fudge
- Dairy Milk Caramel
- Dairy Milk
- Wispa (Added in 2015)
- Twirl
- Creme Egg Twisted (Added in 2009)
- Eclair (Added in 2008)
- Double Decker (This mini version is called "Dinky Decker" and was added in 2019)
- Crunchie (It was first called Crunchie Bite, then removed in 2008. It came back in 2019 as Crunchie Bits.)
Chocolates That Are No Longer in Heroes
Over the years, some chocolates have been removed from the Heroes collection in the UK and Ireland:
- Bournville (Was in the box from 2008 to 2013)
- Dairy Milk Whole Nut (This was Dairy Milk with hazelnuts. It was included from 2002 to 2008)
- Dream (Was part of the collection from 2002 to 2008)
- Fuse (Removed in 2004)
- Picnic (Removed in 2007)
- Time Out (Removed in 2007)
- Toblerone (This was a special addition for Christmas in 2013, 2014, and 2015)
- Nuts About Caramel (This was Cadbury's Caramel with hazelnuts. It was removed in the early 2000s)
Heroes in South Africa
Cadbury's Heroes also launched in South Africa in 2017. The selection there includes:
- Dairy Milk
- Chomp
- Lunch Bar
- Flake
- Dairy Milk Top Deck
Cadbury Favourites
Cadbury Favourites is the name for Cadbury's Heroes in Australia and New Zealand. It also contains a special mix of miniature chocolate bars. This product was also launched in 1999.
In 2019, as a fun marketing stunt, a giant 10-meter tall Favourites box was built in Sydney, Australia! A poll in 2021 asked Australians about their favorite chocolate in the Favourites box. The top choice was Fry's Turkish Delight, followed by Cherry Ripe. In 2023, Cadbury changed some of the chocolates in the Favourites box. They replaced Flake and Dream with Caramilk and Twirl.
Flavours in Cadbury Favourites
The Cadbury Favourites box in Australia and New Zealand typically includes these mini chocolates:
Special Editions of Cadbury Favourites
Cadbury Favourites has also released some special editions:
- A Dark chocolate edition, which came out in 2019.
- An Easter edition, which includes small Cadbury Creme Eggs.
- A Kiwiana edition, which features chocolate fish.
