Coca-Cola Cherry, originally introduced (and still widely referred to as) as Cherry Coke, is a cherry-flavored version of Coca-Cola. It is produced and distributed by The Coca-Cola Company and its bottlers in the United States and some international markets.
Long before its official introduction in 1985, many diners and drugstore soda fountains dispensed an unofficial version of Cherry Coke by adding cherry-flavored syrup to the Coca-Cola mix.
Coca-Cola tested Cherry Coke on an audience at the 1982 World's Fair. After the introduction of Cherry Coke and the failure of New Coke the drink then entered mainstream production during the summer of 1985.
Diet Cherry Coke was introduced in 1986, and renamed "Diet Coke Cherry" in 2005. A second low-calorie version, Coca-Cola Cherry Zero (based on Coca-Cola Zero), was added in 2007.
Packaging and marketing
Packaging for Coca-Cola Cherry differs greatly from country to country. Coca-Cola has altered the label designs for Coca-Cola Cherry several times since it was introduced in 1985. In most areas, the current can and bottle label designs are based on the standard Coca-Cola label in a pink or purple hue, often with images of cherries.
On February 7, 2007, Coca-Cola launched a new campaign for the Coca-Cola Cherry brand in the U.S., resulting in a significant redesign of the product's label. Jay-Z was chosen to be the spokesman and played a part in designing the new can graphics.
Coca-Cola Cherry Facts for Kids. Kiddle Encyclopedia.