Red Bull GmbH facts for kids
Headquarters in Fuschl am See, Salzburg, Austria
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| Private | |
| Industry | Conglomerate including energy drinks, media, technology and mobile network |
| Founded | 1984 |
| Founders | |
| Headquarters | Fuschl am See, Salzburg, Austria |
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Area served
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Worldwide |
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Key people
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| Products | Red Bull |
| Revenue |  €10.554 billion (2023) |
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Operating income
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€1.3 billion (2018) |
| €650 million (2018) |
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| Owners |
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Number of employees
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15779 (2022) |
| Subsidiaries |
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Red Bull GmbH is an Austrian and Thai company. It is famous for its energy drink called Red Bull. The company also supports many sporting events and teams around the world. Red Bull's main office is in Fuschl am See, Salzburg, Austria.
Contents
- History of Red Bull
- What Red Bull Distributes
- How Red Bull Markets Its Products
- Red Bull's Sports Team Ownership
- Red Bull Media House
- Sports Championships Won by Red Bull Teams
- Images for kids
- See also
History of Red Bull
Austrian businessman Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya started Red Bull GmbH in 1984. In 1982, Mateschitz was working in Thailand. He met Chaleo, who owned a company called TC Pharmaceuticals. Mateschitz found that Chaleo's energy drink, Krating Daeng, helped him feel better after long flights. This feeling is called jet lag.
Mateschitz saw that the drink could be popular in Europe. So, he teamed up with Chaleo. They each put $500,000 into starting Red Bull GmbH. They both owned 49% of the company. Chaleo's son, Chalerm, got the last 2%. Mateschitz was chosen to run the company.
Between 1984 and 1987, Red Bull changed the Krating Daeng recipe. They added bubbles and made it less sweet for European tastes. In 1987, they launched their new energy drink in Austria. They called it Red Bull. It became very popular with young working people.
The brand grew across Europe in the early 1990s. It became a huge hit in the United States in 1997. Within one year, it had 75% of the energy drink market there. Red Bull's success made its founders very wealthy. By 2012, both Chaleo and Mateschitz were worth over $5.3 billion each. In 2022, Red Bull sold over 11.5 billion cans. It is now sold in more than 171 countries. This makes it the most popular energy drink in the world.
In 2018, Red Bull also started selling organic sodas. These drinks are called Organics by Red Bull. Most of them do not have caffeine.
What Red Bull Distributes
Red Bull also helps sell other drinks. These include Simply Cola and the Carpe Diem herbal drinks. They also work with Thai Siam Winery to sell Sabai Wine Spritzer in Thailand.
How Red Bull Markets Its Products
At first, Red Bull gave away free drinks to college students. This was a way to spread the word about the drink. This idea worked very well and sales grew quickly. Red Bull is now known for its smart marketing. They often target young people in cities. They do this through many sports and entertainment ads. Their current slogan is "Red Bull Gives You Wiiings." This slogan talks about how the drink makes you feel more energetic.
Red Bull's Promotional Cars
Red Bull has a special program called the Mobile Energy Team (MET). These teams are mostly college students. They drive unique Red Bull "Racers." These cars have the Red Bull logo. Many also have a giant Red Bull can on top. The METs visit sporting events, businesses, and colleges every day. They are trained to tell people all about the energy drink.
Red Bull's Promotional Aircraft
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The company uses many old airplanes and helicopters for promotions. Some of these include:
- Chance-Vought F4U-4 (WWII Fighter)
- Lockheed P-38L-5LO (WWII Fighter)
- North American B-25J-30NC (WWII Bomber)
- Douglas DC-6B
- Bell Cobra 209/AH-1F (a helicopter that used to be for military use)
Red Bull in the Music Industry
Red Bull also promotes its brand through music. In 2007, they started their own record label called Red Bull Records. They also have a recording studio in Santa Monica. The Red Bull Music Academy holds music workshops and festivals around the world.
The brand also organizes and sponsors the Red Bull Batalla de Los Gallos. This is a hip hop freestyle competition. It happens every year in many Spanish-speaking countries.
In 2013, Red Bull started a program called Red Bull Sound Select. It helps new music artists. They also launched Red Bull Amplifier. This program helps new digital companies. It gives them access to Red Bull's audience and events.
Red Bull's Sports Sponsorships
Since its first ad campaign, Red Bull has sponsored many extreme sport events. These include cliff diving, BMX, skiing, flying, mountain biking, and skateboarding. In the 1990s, Red Bull sponsored rower Xeno Müller. He won an Olympic gold medal in 1996. In 1995, Red Bull sponsored its first motorsports team, Sauber in Formula One. In 1999, they started sponsoring the Flying Bulls, a Czech aerobatics team.
Red Bull also creates its own events. These include:
- The Flugtag: A competition where people launch homemade "flying machines" off a ramp into water.
- The Red Bull Soap Box Race: A race with homemade "soapbox" cars.
- The Red Bull Crashed Ice: A downhill ice skating race in cities.
- The Red Bull Art of the Can Competition: An art contest where artists use Red Bull cans.
- The Red Bull BC One: An individual breakdance competition.
- The motorcycle Erzberg Enduro: A tough motorcycle race where few finish.
Red Bull has a big presence in motorsport. They sponsor teams in the Supercars Championship in Australia and the Deutsche Tourenwagen Masters (DTM). They also support teams in the Dakar Rally and various motorcycle racing series. In the World Rally Championship, they sponsor teams like Citroën and Volkswagen. They also sponsored the Champ Car series and the GP2 Series.
In Japan, Red Bull sponsors Mugen Honda in Super GT and Super Formula. They used to sponsor Formula One teams like Sauber and Arrows. They also sponsored the NASCAR Sprint Cup Series team, Team Red Bull, until 2011. Red Bull also sponsored the Cyberathlete Professional League. They used to have their own air racing event called the Red Bull Air Race World Championship.
Red Bull sponsors the Red Bull Rope Masters competition. This is with the National Double Dutch League in New York City. They also support other regional events.
Red Bull sponsored the Stock Car Brasil team WA Mattheis from 2009 to 2016. They have also sponsored the Australian Supercars Championship' Triple Eight Race Engineering since 2013.
Red Bull sponsors many racing drivers. These include NASCAR drivers Brian Vickers and Kasey Kahne. They also sponsor Formula One drivers Christian Klien and Vitantonio Liuzzi. Other sponsored athletes include rally driver Travis Pastrana and MotoGP riders like Dani Pedrosa and Marc Márquez.
Red Bull's Thai unit and its partner in the Philippines helped create the Red Bull Barako basketball team. This team plays in the Philippine Basketball Association (PBA) and has won three championships.
Red Bull pays for the Wings for Life World Run every year. This means all entry fees from runners go to the Wings for Life foundation. This foundation helps spinal cord research.
Red Bull also sponsors the FIVB Beach Volleyball World Tour. They sponsor cyclocross riders like Wout van Aert. They also sponsor England cricketer Ben Stokes and rugby player Jack Nowell. Extreme cyclists Danny MacAskill and Fabio Wibmer are also sponsored by Red Bull.
Red Bull's Sports Team Ownership
Red Bull also buys and renames sports teams.
Motorsport Teams Owned by Red Bull
Red Bull owns two teams in Formula One: Red Bull Racing and RB (Racing Bulls). Red Bull Racing used to be Jaguar Racing. RB was known as Scuderia Toro Rosso and then Scuderia AlphaTauri. Both teams have won Grand Prix races. Red Bull Racing won the Constructors' Championship in 2010, 2011, 2012, 2013, 2022, and 2023.
Two Red Bull Racing drivers have won the Drivers' Championship. Sebastian Vettel won four times (2010-2013). Max Verstappen won in 2021, 2022, and 2023. Red Bull Racing used Renault engines for many years. Now they work with Honda. In 2021, Red Bull started its own engine division, Red Bull Powertrains. They will make their own engines for their teams from 2026 with help from Ford.
Adrian Newey, a chief technical officer at Red Bull Racing, is known for designing very successful cars. The Red Bull Racing RB19 car won 21 out of 22 races in 2023. This makes it one of the most dominant cars in Formula One history.
Red Bull also sponsors Red Bull KTM Factory Racing in motorcycling. They are also a main sponsor for Repsol Honda.
In 2006, Red Bull announced they would sponsor the NASCAR Team Red Bull. The team started racing in the Nextel Cup Series. This team closed in December 2011.
Association Football Teams Owned by Red Bull
Red Bull is very active in association football (soccer). On April 6, 2005, Red Bull bought the Austrian club SV Austria Salzburg. They renamed it to Red Bull Salzburg. This decision was not popular with some fans. They also bought FC Liefering as a team for younger players.
In 2005, Red Bull bought the MetroStars. This team plays in Major League Soccer and represents New York City. Red Bull renamed the team the New York Red Bulls. Red Bull also paid for the team's new stadium, Red Bull Arena. It opened in 2010.
In 2007, Red Bull started a lower-level team called Red Bull Brasil in Brazil. In 2019, Red Bull bought another Brazilian team, Clube Atlético Bragantino. They renamed it Red Bull Bragantino. This team won the 2019 second division championship and moved up to the top league in 2020.
In June 2009, the company bought a German soccer club. They renamed it RB Leipzig. Their goal was to reach Germany's top league, the Bundesliga, within ten years. They achieved this goal, moving up four divisions in seven seasons. They started playing in the Bundesliga in the 2016–17 season.
Ice Hockey Teams Owned by Red Bull
The company bought EC Salzburg, an ice hockey team in Austria, in 2000. They renamed it Red Bull Salzburg. Red Bull also took over the German team EHC München. They became the main sponsor in 2012 and bought the team in 2013.
Road Cycling Team Owned by Red Bull
In January 2024, Red Bull GmbH planned to buy a 51% share in the company that owns the professional road cycling team BORA-Hansgrohe. The deal was approved on January 29, 2024. This means Red Bull now has a major part in owning the team.
Esports Teams Owned by Red Bull
In 2017, Red Bull started a new League of Legends team called Red Bulls. They competed in Europe but closed in 2018. Red Bull sponsors many players who compete in fighting games like Tekken and Street Fighter. They also sponsor the Dota 2 team OG. OG won The International 2018 and 2019 tournaments.
Red Bull Media House
Red Bull Media House is a media company that focuses on sports, lifestyle, music, and games.
The company publishes several magazines:
- The Red Bulletin (about lifestyle)
- Servus (about food, health, and gardening)
- Terra Mater (about nature, science, and history)
- Bergwelten (about mountain climbing)
- Seitenblicke (about celebrities)
Other parts of Red Bull Media House include Red Bull TV, Red Bull Photography, Benevento Publishing, Red Bull Music Academy, Red Bull Records, and Red Bull Music Publishing.
Sports Championships Won by Red Bull Teams
Auto Racing Championships
- Formula 1 World Drivers' Championships (7 wins)
- 2010, 2011, 2012, 2013, 2021, 2022, 2023
- Formula 1 World Constructors' Championships (6 wins)
- 2010, 2011, 2012, 2013, 2022, 2023
Association Football Championships
Austria Austrian Football
- Austrian Bundesliga (14 wins)
- 2006–07, 2008–09, 2009–10, 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2017–18, 2018–19, 2019–20, 2020–21, 2021–22, 2022–23
- Austrian Cup (9 wins)
- 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2018–19, 2019–20, 2020–21, 2021–22
- Regionalliga West (1 win)
- 2012–13
United States American Football (Soccer)
- Supporters' Shield (3 wins)
- 2013, 2015, 2018
- USL Championship Cup (1 win)
- 2016
- USL Championship Players' Shield (1 win)
- 2016
- National Premier Soccer League (1 win)
- 2014
Germany German Football (Soccer)
- Regionalliga Nordost (1 win)
- 2012–13
- NOFV-Oberliga Süd (2 wins)
- 2009–10, 2014–15
- Sachsenliga (1 win)
- 2013–14
- Bezirksliga Leipzig (2 wins)
- 2010–11
- Saxony Cup (2 wins)
- 2010–11, 2012–13
- Regionalliga promotion playoff 1 (1 win)
- 2012–13
- DFB-Pokal (2 wins)
- 2021–22, 2022–23
- DFL-Supercup (1 win)
- 2023
Brazil Brazilian Football (Soccer)
- Campeonato Paulista Série A3 (1 win)
- 2010
- Campeonato Paulista Série B (1 win)
- 2009
- Campeonato Brasileiro Série B (1 win)
- 2019
- Campeonato Paulista do Interior (2 wins)
- 2019, 2020
- Campeonato Paulista Group D (1 win)
- 2020
Ice Hockey Championships
Austria Austrian Ice Hockey
- Austrian Hockey League (7 wins)
- 2007, 2008, 2010, 2011, 2015, 2016
- Continental Cup (1 win)
- 2010
- European Trophy (1 win)
- 2011
Germany German Ice Hockey
- Deutsche Eishockey Liga (4 wins)
- 2015–16, 2016–17, 2017–18, 2019–20 (Regular Season)
Esports Championships
Dota 2
- The International (2 wins, with OG)
- 2018, 2019
F1 2019
- Formula One Esports Series
- 2019
F1 2020
- Formula One Esports Series
- 2020
24 Hours of Le Mans Virtual
Red Bull Racing eSports competed in the 2022 24 Hours of Le Mans Virtual. They finished 19th in the LMP class and 26th in the GTE class.
Images for kids
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Red Bull Bell AH-1F Cobra during the 2013 Airshow at Radom Airbase, Poland.
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Red Bull Douglas DC-6B landing at Salzburg.
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Kirby Chambliss racing in the Red Bull Air Race World Series.
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Red Bull established Scuderia Toro Rosso in 2006 by buying the Minardi team. This followed the purchase of Jaguar to become Red Bull Racing the previous year.
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World Rally Championship Red Bull car.
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Thierry Henry was one of many famous players signed by the New York Red Bulls in 2010.
See also
In Spanish: Red Bull (empresa) para niños
