Red Bull GmbH facts for kids
| Private | |
| Industry | Drink |
| Founded | 1984 |
| Founder | Dietrich Mateschitz Chaleo Yoovidhya |
| Headquarters | Fuschl am See, Austria |
|
Area served
|
Worldwide |
|
Key people
|
Dietrich Mateschitz |
| Products | Red Bull Energy drinks |
| Revenue |  €3.78 billion (2010) |
|
Operating income
|
€1.3 billion (2006) |
| €650 million (2006) |
|
|
Number of employees
|
7,758 (2010) |
| Subsidiaries | Red Bull Racing Scuderia Toro Rosso Red Bull Racing Team New York Red Bulls FC Red Bull Salzburg EC Red Bull Salzburg Red Bull Brasil |
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Red Bull GmbH is an Austrian company that sells the Red Bull energy drink. Billions of cans are sold in over 161 countries. The company has 7,758 employees and earned 3.78 billion euros in 2010. The headquarters of Red Bull GmbH are in Fuschl am See, Austria.
Contents
History
Dietrich Mateschitz started the company with Chaleo Yoovidhya. The company brought the energy drink Krating Daeng from Thailand to Europe and around the world. Krating Daeng means "red bull" in Thai. Mateschitz runs the company and Yoovidhya and his son are silent partners. Red Bull GmbH made a new “Austrian” Red Bull drink in 1987. It is carbonated and not as sweet as the Thai drink. The Austrian version of the drink has almost half of the U.S. market for energy drinks. It has up to 80% of the market in some other countries.
Marketing
The company supports many sports teams. It also puts its logos on many airplanes and sports cars to attract attention.
Merchandise industry (IndContOnNation)
Images for kids
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Kirby Chambliss racing in the Red Bull Air Race World Series
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Red Bull DC-6B landing at Salzburg
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World Rally Championship Red Bull car
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Red Bull established Scuderia Toro Rosso in 2006 by buying the Minardi team. This followed the purchase of Jaguar to become Red Bull Racing the previous year.
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Thierry Henry was one of several high-profile signings by the New York Red Bulls in 2010.
See also
In Spanish: Red Bull (empresa) para niños
