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Scholastic Corporation facts for kids

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Scholastic Corporation
Formerly
Scholastic Inc. (1981–2011)
Public
Traded as NASDAQSCHL
S&P 600 Component
Industry Children's literacy and education
Founded October 22, 1920; 104 years ago (1920-10-22), in Wilkinsburg, Pennsylvania, U.S.
Founder Maurice Robinson
Headquarters Scholastic Building
557 Broadway, New York City, New York 10012,
United States
Key people
Products Books, magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
Revenue Increase US$1.7 billion (2022)
Number of employees
8,900 (2019)
Divisions Imprints and corporate divisions

Scholastic Corporation is a big American company that publishes and distributes books, comics, and educational materials. They create things for schools, teachers, parents, and kids. You can find their products in stores, online, and often through school reading clubs and book fairs. Clifford the Big Red Dog, a famous character created in 1963, is the company's friendly mascot!

How Scholastic Started and Grew

CEO Richard Robinson 2011
Richard Robinson was the CEO and president from 1975 until 2021.

Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania. He wanted to publish magazines for young people. The very first magazine, The Western Pennsylvania Scholastic, came out on October 22, 1920. It was only four pages long and covered high school sports and social events. It was given out in 50 high schools.

In the 1940s, Scholastic started its popular book club business. By the 1960s, Scholastic began publishing books and expanded internationally. They opened offices in England and New Zealand in 1964, and in Sydney, Australia, in 1968.

The 1970s saw Scholastic create its TV entertainment division. Maurice R. Robinson's son, Richard Robinson, became the CEO and president in 1975 and led the company until his death in 2021.

Scholastic continued to grow, buying other companies like Grolier in 2000. They also started making video collections in 2001. In 2012, they bought Weekly Reader Publishing and combined its magazines with Scholastic News.

Scholastic also developed educational programs to help students. In 2005, they created FASTT Math with Tom Snyder to help kids with multiplication, division, addition, and subtraction. In 2011, they developed READ 180 to help students with reading skills, and in 2013, System 44 to encourage reading. On October 22, 2020, Scholastic celebrated its 100th anniversary!

What Scholastic Does

Scholastic has three main parts: Children's Book Publishing and Distribution, Education Solutions, and International. They are the world's largest publisher and distributor of children's books and educational materials for students from pre-kindergarten to 12th grade.

Scholastic holds the rights to publish the famous Harry Potter and Hunger Games book series in the U.S. Besides these, they are well-known for their school book clubs and book fairs. They also publish classroom magazines like Scholastic News and Science World.

Some of their other popular book series include:

Scholastic also creates programs to help with reading and writing. They offer services to help schools improve. Clifford the Big Red Dog is the official mascot for Scholastic.

Scholastic Awards for Young Artists and Writers

The Scholastic Art & Writing Awards were started in 1923 by Maurice R. Robinson, the founder of Scholastic. These awards are a competition that celebrates talented young artists and writers from all over the United States.

The Alliance for Young Artists & Writers helps run these awards. They have done a great job of making sure the competition stays popular and reaches many young people. This helps them continue their goal of helping young people develop their creative skills.

Scholastic's Publishing Brands

Scholastic has several different publishing brands, called imprints, and other divisions:

  • Trade Publishing Imprints: These are the brands that publish books for the general public.
    • Arthur A. Levine Books: This imprint started in 1996 and publishes fiction and non-fiction books for young readers. It is most famous for publishing the American versions of the Harry Potter series.
    • The Chicken House
    • Graphix: This imprint started in 2005 and focuses on graphic novels.
    • Klutz Press
    • Orchard Books
    • Scholastic Australia: This includes several smaller Australian publishers like Koala Books and Omnibus Books.
  • Children's Press: Founded in 1945, this press published many educational series like the Rookie Read-About series and A True Book series. It also has a secondary imprint called Franklin Watts.

Scholastic also publishes reference books, which are books full of facts and information.

Scholastic Entertainment: Movies and TV Shows

Scholastic Entertainment is the part of the company that creates movies, TV shows, and other media. It has been led by Deborah Forte since 1995. This division handles productions, marketing, consumer products, interactive games, and audio.

Weston Woods is a production studio that Scholastic bought in 1996. Scholastic has also produced audiobooks, like the Caldecott/Newbery Collection. They have been involved in many TV shows and movies based on their books.

TV Series from Scholastic

Scholastic has helped create many popular TV shows over the years:

Title Year(s) Network Co-production with
Voyagers! 1982–83 NBC James D. Parriott Productions, Universal Television
Charles in Charge 1984–85
1987–90
CBS
Syndication
Al Burton Productions, Universal Television
Scholastic's Blue Ribbon Storybook Video 1986 Direct-to-video Nelvana, Karl-Lorimar Home Video
Clifford the Big Red Dog 1988 Direct-to-video Nelvana
My Secret Identity 1988–91 CTV (Canada)
Syndication (U.S.)
Sunrise Films, MCA TV
Parent Survival Guide 1989 Lifetime
The Baby-Sitters Club 1990–93 Direct-to-video
HBO
Amber Films, Ltd.
The Magic School Bus 1994–97 PBS Kids Nelvana, South Carolina ETV
Goosebumps 1995–98 Fox Kids Protocol Entertainment
Animorphs 1998–99 Nickelodeon (U.S.)
YTV/Global (Canada)
Protocol Entertainment
Dear America 1999–2000 HBO Family
Clifford the Big Red Dog 2000–03 PBS Kids Mike Young Productions
Horrible Histories 2000–01 CITV Mike Young Productions, Telegael
I Spy 2002–03 HBO Family The Ink Tank (season 1), JWL Entertainment Productions (season 2)
Clifford's Puppy Days 2003–06 PBS Kids Mike Young Productions (season 1)
Maya & Miguel 2004–07 PBS Kids Go!
The Amazing Colossal Adventures of WordGirl (interstitial series) 2006–07 PBS Kids Soup2Nuts
WordGirl 2007–15 PBS Kids Soup2Nuts
Turbo Dogs 2008–11 Kids' CBC (Canada)
Qubo (U.S.)
Smiley Guy Studios, Huhu Studios, CCI Entertainment
Sammy's Story Shop 2008–09 Qubo
Astroblast! 2014–15 PBS Kids Sprout Soup2Nuts
The Magic School Bus Rides Again 2017–21 Netflix 9 Story Media Group, Brown Bag Films
His Dark Materials 2019–22 BBC One
HBO
BBC Studios, Bad Wolf, New Line Productions
Clifford the Big Red Dog 2019–21 Prime Video
PBS Kids
9 Story Media Group, Brown Bag Films, 100 Chickens
Stillwater 2020–present Apple TV+ Gaumont Animation
Puppy Place 2021–22 Apple TV+
Eva the Owlet 2023 Apple TV+ Brown Bag Films
Goosebumps 2023–present Disney+/Hulu Original Film, Stoller Global Solutions, Sony Pictures Television Studios

Scholastic TV Specials

Scholastic has also produced special TV programs:

Title Airdate Network Notes
Mystery at Fire Island November 27, 1981 CBS
The Haunted Mansion Mystery January 8-15, 1983 ABC
The Magic of Herself the Elf July 30, 1983 Syndication Nelvana, Those Characters from Cleveland
The Great Love Experiment February 8, 1984 ABC
A Different Twist March 10, 1984 ABC
The Almost Royal Family October 24, 1984 ABC
The Exchange Student January 22, 1985 CBS
The Adventures of a Two-Minute Werewolf February 23-March 2, 1985 ABC
High School Narc December 4, 1985 ABC
Getting Even: A Wimp's Revenge March 19, 1986 ABC
The Incredible Ida Early May 29, 1987 NBC
Read Between the Lines June 3, 1987 ABC
Song City USA
More Song City USA
September 1989 Direct-to-video
Floor Time: Tuning In to Each Child 1990 Direct-to-video
Riding the Magic School Bus with Joanna Cole and Bruce Degen September 1992 Direct-to-video
The Very Hungry Caterpillar and Other Stories 1993 Direct-to-video U.S. version of The World of Eric Carle
Stellaluna 2002 Direct-to-video

Scholastic Films

Scholastic has also been involved in making feature films:

Release date Title Notes
July 14, 1995 The Indian in the Cupboard co-production with Paramount Pictures, Columbia Pictures, and The Kennedy/Marshall Company
August 18, 1995 The Baby-Sitters Club co-production with Columbia Pictures and Beacon Pictures
October 9, 1998 The Mighty co-production with Miramax Films
October 11, 2002 Tuck Everlasting co-production with Walt Disney Pictures and Beacon Pictures
February 20, 2004 Clifford's Really Big Movie co-production with Warner Bros. Pictures and Big Red Dog Productions
December 5, 2007 The Golden Compass co-production with New Line Cinema and Ingenious Film Partners
October 16, 2015 Goosebumps co-production with Columbia Pictures, Sony Pictures Animation, LStar Capital, Village Roadshow Pictures, and Original Film
October 12, 2018 Goosebumps 2: Haunted Halloween co-production with Columbia Pictures, Sony Pictures Animation, Original Film, and Silvertongue Films
December 6, 2018 Mortal Engines co-production with Universal Pictures, MRC, Silvertongue Films, Perfect World Pictures, and WingNut Films
April 4, 2020 You're Bacon Me Crazy television movie; co-production with Bar None Productions
November 10, 2021 Clifford the Big Red Dog co-production with Paramount Pictures, Entertainment One, New Republic Pictures, and The Kerner Entertainment Company
Upcoming
May 17, 2024 Thelma the Unicorn co-production with Netflix Animation
August 2, 2024 Harold and the Purple Crayon co-production with Columbia Pictures, and Davis Entertainment

Scholastic Book Fairs

Scholastic Book Fairs started in 1981. These are events where Scholastic provides books and other products to schools. The schools then host the book fairs, and students and families can buy books.

Schools can choose to receive new books, supplies, and equipment for their classrooms. Or, they can get a portion of the money earned from the book fair. In 2023, book fairs brought in a lot of money for Scholastic, and schools earned over $210 million in cash and credits for their programs.

In October 2023, Scholastic tried a new way to organize books. They created a separate group for books that talked about "diversity" topics. This allowed schools to choose if they wanted to include these books or not. Scholastic said they did this because some states had new rules about what books could be in schools.

However, many teachers, authors, and groups that support free speech were upset by this. They felt it might stop kids from being able to read all kinds of stories. After hearing this feedback, Scholastic changed its mind. They announced that they would stop using the separate category. They said it was important that no child should be denied access to books, and teachers should not be penalized for offering all stories to their students.

Scholastic Book Clubs

Scholastic book clubs are available in schools in many countries. Usually, teachers help students sign up for the book club in their own classes. Sometimes, one person at the school manages the program for everyone.

When students buy books through the club, the teachers or schools earn "Classroom Funds." These funds can only be used to buy more products from Scholastic. The book clubs are organized by age or grade level, so kids can find books that are just right for them.

See also

Kids robot.svg In Spanish: Scholastic Corporation para niños

  • List of English-language book publishing companies
  • Books in the United States
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