Peso Pluma facts for kids

Quick facts for kids Peso Pluma
Peso Pluma in 2024
Born	Hassan Emilio Kabande Laija (1999-06-15) 15 June 1999 (age 25) Zapopan, Jalisco, Mexico
Other names	La Doble P
Education	Samuel Clemens High School
Occupation	Musician singer
Years active	2020–present
Works	Discography
Musical career
Genres	Regional Mexican corridos tumbados urban sierreño reggaeton Latin trap EDM
Instruments	Vocals guitar
Labels	El Cartel de Los Ángeles Prajin Worms Double P Creative Art Agency

Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer, musician and rapper. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music. He achieved moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), which were published under the label El Cartel de Los Ángeles. He followed the albums with the singles "Por Las Noches" and "El Belicón" (with Raúl Vega), with the latter selling 480,000 units and being certified octuple-platinum in the Latin field by the Recording Industry Association of America (RIAA). He followed up his success with the EP Sembrando (2022) and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R. Conriquez entering the Billboard Global 200.

His collaborations with Natanael Cano, "AMG" (alongside Gabito Ballesteros) and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100. In April 2023, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four. The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most Spanish-language entries in the US. At the end of 2023, the song was revealed by Spotify to be the 5th most streamed song worldwide. His third studio album, Génesis (2023), won the Grammy Award for Best Música Mexicana Album (including Tejano). He released his fourth studio album and double album Éxodo (2024) on 20 June 2024, which attained further success, peaking at number five on the Billboard 200.

Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of Latin urban music; specifically Latin hip hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos. With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.

Life and career

Hassan Kabande Laija was born on 15 June 1999, in the municipality of Zapopan, Jalisco, Mexico to Hassan Kabande and Rubi Laija. The relatives of his mother were residents of Badiraguato, Sinaloa. Both parents were born in Mexico; his father was born in Chiapas and is of Lebanese descent. Growing up in Guadalajara, he began playing the guitar at age 15 by watching videos on YouTube. Pluma started writing songs in a diary, admitting to being ridiculed by peers. Describing his initial approach to songwriting, he explained how writing became his therapy: "That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time."

2020–2021: Career beginnings

After years of writing music together, Pluma worked with his cousin, fellow singer and songwriter, Roberto "Tito" Laija Garcia, also known as Tito Double P, on releasing two live albums, Disco en Vivo on 21 February 2020 and Disco en Vivo, Vol. 2 on 4 July. Published by the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. A month later, he released his debut studio album, Ah y Qué?, on 20 April, featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Pluma published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on 4 December before deciding to work on a new body of work.

Pluma published his second studio album, Efectos Secundarios, on 19 March 2021, preceded by the singles "Con Dinero Baila el Perro" and "Lo Que Me Das", a music video for the latter, as well as songs with previous collaborators El Choforo and Hector Rubio. Focusing on building his sound, Pluma issued the single "Por Las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup. Pluma's "Todo Es Playa" was his last single with El Cartel de los Ángeles before he switched labels to Prajin Records under George Prajin. To mark this shift, the singer published the socio-political track "Sprial" on 25 November.

2022: Breakthrough

On 4 February 2022, Pluma teamed up with Raul Vega on the single "El Belicón". In April, "El Belicón" debuted at number 50 on Billboard Hot Latin Songs, peaking at number 46 two weeks after and becoming Pluma's first entry on the charts.

Pluma released Sembrando, an extended play containing "Signal" with five new songs, on 20 April.

Pluma announced "El Gavilán" as his next single due on 21 October, working with Tony Aguirre and becoming his second collaboration with Conriquez. The song rose to number 41 in Hot Latin Songs by the end of the year. On 18 November, he released "Ando Enfocado" with Jaziel Aviles and Codiciado.

Natanael Cano and Gabito Ballesteros co-released "AMG" with the singer on 24 November. "AMG" debuted at number 25 on Mexico Songs on 17 December. The singer partnered with Alemán on "Delivery" on 9 December, setting an experimental shift in his sound with the prominence of hip-hop beats. On 30 December, Fuerza Regida released their album Pa Que Hablen, containing the track "Igualito a Mi Apá" with Pluma.

2023: Mainstream success and Génesis

"AMG" climbed to number 10 in Mexico Songs on the chart dated 14 January 2023 as the singer's first top-ten hit. The song rose to number 3 in the following week after receiving placements on major playlists on Spotify, the premiere of the "Igualito a Mi Apá" music video directed by Miguel, and the announcement of a new collaboration between Pluma and Cano titled "PRC". With 5.8 million US streams, "AMG" debuted at number 92 in the Billboard Hot 100 chart ending on 4 February, marking as the singer's first Hot 100 entry. "AMG" ascended to number 10 on Hot Latin Songs and surged to number one on the Mexico Songs chart dated 25 February, becoming his first chart-topper. On 20 January, he began his nationwide tour for the year at the Camara Sonora in Guadalajara, Jalisco. He concluded the Mexican tour on 26 April to a sold-out audience at the Palenque ExpoGan in Hermosillo, Sonora.

Released on 23 January, "PRC" was written about the daily life of a gangster. "PRC" served as Pluma's second Hot 100 hit on 18 February.

A collaboration with Colombian producer Ovy on the Drums titled "El Hechizo" was published on 9 March to rave reviews, together with a music video directed by Cristian Aguilar. Pluma's concert stop in León, Guanajuato on 11 March was postponed to 30 March after the organizers of his concert encountered issues with the logistics and local permit. The mishap created buzz for possibly being controlled by the authorities considering the singer's activism on narcoculture and his immense appeal among the city with the highest number of adolescents in Mexico living in poverty.

"Ella Baila Sola", a track performed by Pluma with the American Hispanic group Eslabon Armado as the lead single from their sixth studio album, Desvelado, was officially released to streaming services on 16 March after initially premiering on TikTok. Written by the group's lead vocalist Pedro Tovar as a sierreño about friends spotting a beautiful girl on the dance floor, Tovar previewed the song to Pluma at an airport via a phone call. On 17 March, Pluma hopped on a remix for the 2021 Latin reggaeton single "La Bebé" by Mexican singer-songwriter Yng Lvcas, citing about wanting a sonic shift from his previous releases. Aiming to collaborate with a fellow Mexican artist, Lvcas recorded the song with the singer at Querétaro, releasing its music video on 23 March.

On 28 March, following its first full week of tracking, "Ella Baila Sola" debuted at number 1 on both Latin Streaming Songs and Mexico Songs for the week ending on 1 April, becoming both artists' first number-one single on the latter. The song also debuted at number 2 on Hot Latin Songs, number 10 on Streaming Songs, and number 26 on the Hot 100, acquiring 16 million official streams in the US during its first week. In the same period, the "La Bebé" remix charted at number 77 on the Hot 100 with 6.8 million streams in the United States. With "AMG", "PRC", and "Por Las Noches" concurrently charting with the arrivals of "Ella Baila Sola" and "La Bebé", Pluma recorded the most Hot 100 Spanish-language entries for any Mexican artist. In celebration of his success, the singer announced the Doble P Tour across 17 cities in the United States.

Mexican-American singer Becky G recruited Pluma for the single "Chanel" on 30 March as the first single for her upcoming regional Mexican album. The collaboration, co-written by the duo with Tito and Grammy-winning producer Edgar Barrera, narrated the story of a failed relationship. Coinciding with the release of "Chanel", Pluma received updated Latin certifications from the Recording Industry Association of America, with "El Belicón" declared as 8× Platinum having 480,000 units sold, "Siempre Pendientes" as 5× Platinum with 300,000 units, and "PRC" as 4× Platinum with 240,000 sold. The music video for "Chanel" directed by Ricky Alvarez featuring its performers crooning in various minimalistic outdoor settings was published on 6 April.

Becky G brought Pluma onstage during her set in Coachella 2023 on 14 April for surprise performances of "Chanel" and "PRC". Seeing a rise in streams, "Ella Baila Sola" reached number one on the daily chart of Spotify Top 50 - Global on 15 April, dethroning "Flowers" by Miley Cyrus. During the same period, the singer monopolized the top 6 of the Mexico Songs chart and placed 5 songs in the top ten of Hot Latin Songs chart, with "Ella Baila Sola" in the lead for both. On 17 April, Billboard announced that with their jump from 17-10, Pluma and Armado made history with "Ella Baila Sola" as the first regional Mexican top-ten song in the 64-year history of the Billboard Hot 100. "El Azul" entered the chart at number 87, extending his record to sixth simultaneous Hot 100 entries.

In partnership with Prajin, Pluma launched his own independent record label named Double P Records on 20 April, signing artists Tito, Vega, and Jasiel Nuñez upon its public announcement. Aiming to propel the careers of its signees inside and outside of Mexico, he stressed that his label's goal relied on "making union, being grateful, and being humble". Serving as its chief executive officer and head of A&R, the singer released the track "Rosa Pastel" featuring Nuñez as his first single under the label to mark its foundation. At the 2023 Latin American Music Awards in Las Vegas, Nevada, Pluma joined Becky G onstage to sing "Chanel", signaling his first American televised performance.

On the weekly chart of Spotify Global dated 20 April, the singer became the first Mexican act to attain number one with "Ella Baila Sola". According to Billboard on 24 April, "Ella Baila Sola" climbed 10-5 on the Hot 100 chart, eclipsing its previous record and emerging as the first regional Mexican top-five hit in the chart’s history. "Chanel" and "Igualito a Mi Apá" debuted at number 88 and number 90 respectively, increasing his record to eight concurrent Hot 100 entries in a single week. During the timeframe, "Ella Baila Sola" also rose to number one in the Global 200, the first leader in the chart for any Mexican song. To promote the song, Pluma was invited to perform at The Tonight Show Starring Jimmy Fallon on 29 April as the first regional Mexican performance ever on the show. The event was met with polarizing responses; while fans and Mexican audiences commended the rare achievement as the representation of regional Mexican music to a wider scope, critics questioned the absence of Eslabon Armado from the monumental feat and the possible romanticization of narcoculture. On 1 May, "Ella Baila Sola" peaked at number 4 in the Hot 100. "AMG" became 7× Platinum with 420,000 units tracked by the RIAA as "El Azul" received 2× Platinum status.

Puerto Rican rapper Eladio Carrión collaborated with Pluma for the song "77" on 5 May. A track about living a luxurious life with an abundance of work, the music video was directed by Jose Ovi Jimenez and released on 9 May. According to a report of El Gordo y La Flaca on 12 May, the singer bought a 174-m² apartment costing Mex$14,400,000 (US$ 800,000) at the Andares area of Puerta de Hierro, Guadalajara as his official residence. On 13 May, Puerto Rican rapper Anuel AA teased on social media about an upcoming collaboration with Pluma, posting a photo with the singer guesting at the Inglewood stop of his Legends Never Die Tour to his Instagram account.

Pluma released the solo track "Bye" on 26 May along with a music video directed by Edgar Nito. On 31 May, Argentine producer Bizarrap featured the singer on the fusion track "Bzrp Music Sessions, Vol. 55". In June 22, Pluma released his third studio album Génesis, which was supported by three singles, "Rosa Pastel", "77", and "Bye". Eight days after the album's release, Pluma released a deluxe version of Génesis, which adds three previously released singles, "PRC" with Natanael Cano, "Las Morras" with Blessd, and "Tulum" with Grupo Frontera. The album peaked at number 3 on the Billboard 200 charts, making it the highest charting and fast selling regional Mexican album in Billboard history. In September 2023, Pluma became the first música mexicana star to perform at the MTV Video Music Awards. Later that month, Pluma canceled an October 14 show in Tijuana, Mexico after he was threatened in a series of banners signed with the initials of the Jalisco New Generation Cartel.

2024–present: Éxodo

Through interviews and live performances from 2023, it was speculated that Peso Pluma would release a collaborative EP with fellow singer Jasiel Nuñez in 2024, as well as his fourth studio album. Released as his first song of 2024, Peso Pluma would collaborate with fellow singer Luis R. Conriquez on their third collaboration "Pixelados". Peso Pluma would be invited to the 2024 Viña del Mar International Song Festival, but his invitation has been criticized for the artist's purported exaltation of narcoculture by Chilean public intellectual Alberto Mayol. Citing Mayol, councilor of Viña del Mar René Lues wrote an open letter petitioning alcalde Macarena Ripamonti to recall the invitation of Peso Pluma for the festival. Following this, Chilean ministers of the interior and of justice, Carolina Tohá and Luis Cordero Vega joined the criticism of the invitation of Peso Pluma. The criticism and potential cancellation of Peso Pluma has been widely covered by the international press.

In the later days of January 2024, the singer would release other singles as secondary artist, which appeared on the Billboard Hot 100, which include the dance-pop track "Igual que un Ángel" with Kali Uchis, and ranchera track "La Intención" with Christian Nodal. At the 66th Annual Grammy Awards, Peso Pluma would win the award for Best Música Mexicana Album (including Tejano) for his third studio album Génesis (2023). In February 2024, after a video of the singer with another woman in Las Vegas spread around social media, Nicki Nicole officially announced that her and Pluma would break up, with most of their posts with each other being deleted. After both singers broke up, Peso Pluma would release the bachata-infused song "A Tu Manera" with Junior H, with the Latin rap single "No Son Klle" with fellow Mexican rapper Santa Fe Klan and Argentine rapper Duki being released a week later.

Peso Pluma with Snoop Dogg during his Éxodo Tour

Following the release of singles, Peso Pluma would announce his second headlining tour, Éxodo Tour, as well as his accompanying fourth studio album Éxodo which was revealed in an interview with Rolling Stone, where he also became the first Mexican artist to be on their front cover. He would collaborate with Tito Double P and Joel de la P on the sequel-track "La People II", which debuted at number 69 on the Billboard Hot 100 making it both latter artists' first appearances on the chart. Pluma would also release a reggaeton track with Chencho Corleone titled "Humo". A day before his performance at 23rd Coachella Valley Music and Arts Festival, the singer would announce his second collaboration single with Arcángel titled "Peso Completo", and confirmed that it would be part of his album Éxodo. Peso Pluma released a trailer featuring Irish professional MMA fighter Conor McGregor, which revealed the release date for Éxodo and another single titled "La Durango". He later joined DJ Snake on the electronic dance track "Teka" on 17 April 2024.

It was also speculated that he would collaborate with Junior H and Eslabon Armado after all three artists shared a short clip of an animated image with a song playing on Instagram. "La Durango" by all three artists was then released on 9 May 2024, and was performed with Pedro Tovar of Eslabon Armado on The Tonight Show Starring Jimmy Fallon. He collaborated with Gabito Ballesteros on the single "Sin Yolanda", which was released alongside the latter's debut album The GB as one of its singles on 24 May 2024. He then collaborated with American rapper Rich the Kid on "Gimme a Second", which was released on the same day as "Sin Yolanda". Later on the same day, Peso Pluma revealed the cover art and tracklist for Éxodo, containing collaborations with Chino Pacas, Iván Cornejo, Cardi B, Quavo, among others. Éxodo debuted at number five on the US Billboard 200 after its next full tracking week, with 64,000 album-equivalent units which only consisted of 87.51 million official streams within all 24 tracks. In addition, it also debuted atop the US Top Latin Albums and Regional Mexican Albums charts, earning his second number-one album on both charts.

"Vino Tinto", a collaborative song with Natanael Cano and Ballesteros from Éxodo, was released as its eighth single on 26 June 2024 and peaked at number four in Mexico. A collaboration with fellow Mexican singer Kenia Os, "Tommy & Pamela" and its music video were also released as the album's ninth single on 18 July 2024. On 8 August 2024, Pluma released the single "Los Cuadros" with his cousin Tito Double P, along with its music video. ..... On 22 August, he was featured on the track "Dos Días" by Tito Double P, from his debut album Incómodo (2024). On the same day, he was also featured on American rapper Myke Towers' album La Pantera Negra (2024), on the track "Se Te Nota".

Another track from Éxodo, "La Patrulla" with fellow Mexican singer-songwriter Netón Vega, and its music video, was released as its tenth single on 5 September 2024. In the wake of Hurricane Milton, Pluma cancelled his scheduled final two concert dates for the Éxodo Tour, 16 October at Amalie Arena in Tampa, Florida and 17 October at Kaseya Center in Miami, with the tour concluding on 13 October in First Horizon Coliseum in Greensboro. Éxodo received a nomination to win the award for Best Música Mexicana Album (including Tejano) at the 67th Annual Grammy Awards, which will take place in February 2025, making it Peso Pluma's second nomination overall. On 7 November, he appeared on Double P Records signee Jasiel Nuñez's second studio album La Odisea (2024), appearing on the songs "California Sunset", "Amiri" alongside Tito Double P, and "En Mi Mundo".

Artistry

The singer recalled, "I've always listened to reggaeton, hip-hop, and rap, but I realized that my voice was made to sing corridos because I would hear them played around family all the time. My voice shined differently there than in any other genre."

Pluma considered the late young Mexican singers Ariel Camacho and Valentín Elizalde as his primary influences for his sound, interpreting their songs at an early age. An avid listener of hip-hop music, he enlisted Canadian rapper Drake as his favorite artist, citing him as a reflection of growing up across borders. .....

After becoming the top streamed artist in Mexico, several media outlets have compared the success of the singer with Puerto Rican artist Bad Bunny. In spite of this, Pluma has repeatedly acknowledged Bunny as a musical inspiration, conversing privately with the rapper while waiting for the set of Rosalía during Coachella 2023: "There are really only good things to say about him, and I have a lot of admiration and respect for him." Bunny posted to his Instagram Stories a video of himself and Kendall Jenner singing along to "AMG", officially debunking the rumored conflict publicly.

Personal life

According to a report of El Gordo y La Flaca on 12 May, the singer bought a 174-m² apartment costing Mex$14,400,000 (US$800,000) at the Andares area of Puerta de Hierro, Guadalajara as his official residence. Peso Pluma enjoys soccer, having played for the youth teams of C.D. Guadalajara when he was younger. Yet despite this, he is an avid fan of their cross-city rivals Atlas F.C.

Relationships

In July 2023, rumors that Peso Pluma and Argentine singer Nicki Nicole were dating were spreading online, though the latter declined the rumors and stated that they were friends. She later confirmed their relationship on November of the same year. In February 2024, after a video of Pluma with another woman in Las Vegas circulated online, Nicole confirmed the end of their relationship.

In August 2024, Peso Pluma confirmed his relationship with American influencer Hannah Howell, though Howell was the first to tease their relationship through other photos posted on social media on July of the same year. The following month, Howell confirmed the end of their relationship, citing that Pluma had returned everything to her, except her dog.

Discography

Studio albums

• Ah y Qué? (2020)
• Efectos Secundarios (2021)
• Génesis (2023)
• Éxodo (2024)

Tours

Headlining tours

• Doble P Tour (2023)
• Éxodo Tour (2024)

Awards and nominations

• Note: At the 24th Annual Latin Grammy Awards, "Ella Baila Sola" was nominated for Song of the Year and Best Regional Mexican Song. The nominations went to Pedro Julian Tovar Oceguera as songwriter.

See also

In Spanish: Peso Pluma (cantante) para niños