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Barbie (film)
In the sky, a large styled pink "B" with Margot Robbie as Barbie sitting holding out her right arm and Ryan Gosling as Ken lying down in an angle with his head resting on his right clenched hand. A tagline reads: "She's everything. He's just Ken."
Theatrical release poster
Directed by Greta Gerwig
Produced by
Written by
Starring
Music by
Cinematography Rodrigo Prieto
Editing by Nick Houy
Studio
  • Heyday Films
  • LuckyChap Entertainment
  • NB/GG Pictures
  • Mattel Films
Distributed by Warner Bros. Pictures
Release date(s) July 9, 2023 (2023-07-09) (Shrine Auditorium)
July 21, 2023 (2023-07-21) (United States and United Kingdom)
Running time 114 minutes
Country
  • United States
  • United Kingdom
Language English
Budget $128–145 million
Money made $1.446 billion

Barbie is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous animated films and specials. It stars Margot Robbie as the title character and Ryan Gosling as Ken, and follows them on a journey of self-discovery through both Barbieland and the real world following an existential crisis. It is also a commentary regarding patriarchy and the effects of feminism. The supporting cast includes America Ferrera, Michael Cera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

A live-action Barbie film was announced in September 2009 by Universal Pictures with Laurence Mark producing. Development began in April 2014, when Sony Pictures acquired the film rights. Following multiple writer and director changes and the casting of Amy Schumer and later Anne Hathaway as Barbie, the rights were transferred to Warner Bros. Pictures in October 2018. Robbie was cast in 2019, after Gal Gadot turned down the role due to scheduling conflicts, and Gerwig was announced as director and co-writer with Baumbach in 2020. The rest of the cast was announced in early 2022. Principal photography occurred primarily at Warner Bros. Studios, Leavesden, England, and at the Venice Beach Skatepark in Los Angeles from March to July 2022.

Barbie premiered at the Shrine Auditorium in Los Angeles on July 9, 2023, and was released in the United States on July 21. Its simultaneous release with Universal's Oppenheimer led to the Barbenheimer cultural phenomenon, which encouraged audiences to see both films as a double feature. The film has grossed $1.446 billion and achieved several milestones, including the highest-grossing film of 2023 and the 14th highest-grossing film of all time. At just 17 days, Barbie tied the studio record for the fastest time to hit $1 billion globally. Named one of the top 10 films of 2023 by the National Board of Review and the American Film Institute, it received critical acclaim and other accolades, including eight Academy Award nominations (including Best Picture, Best Supporting Actor for Gosling, and Best Supporting Actress for Ferrera), winning Best Original Song for "What Was I Made For?"; Barbie also won two Golden Globe Awards (Cinematic and Box Office Achievement and Best Original Song for "What Was I Made For?").

Plot

Stereotypical Barbie ("Barbie") and a wide range of fellow Barbies all reside in Barbieland, a matriarchal society where women are self-confident, self-sufficient, and successful. While their Ken counterparts spend their days engaging in recreational activities at the beach, the Barbies hold all important job positions such as doctors, lawyers, and politicians. Beach Ken ("Ken") is only happy when he is with Barbie and seeks a closer relationship, but Barbie rebuffs him in favor of independence and female friendships.

During a dance party, Barbie is suddenly stricken with worries about mortality. The next day, she finds she can no longer complete her usual routine and discovers her feet have gone flat and she has cellulite. Weird Barbie, a wise, disfigured outcast, tells her that to cure her affliction, she must travel into the real world and find the child playing with her. On her way to the real world, Barbie discovers that Ken has stowed away in her convertible and reluctantly allows him to join her.

Arriving at Venice Beach, the two get up to multiple antics, alarming the Mattel CEO, who orders their capture. Barbie tracks down her owner, a tween girl Sasha, who criticizes her for encouraging unrealistic beauty standards. Distraught, Barbie discovers that Gloria, a Mattel employee and Sasha's mother, is the catalyst of her existential crisis. Gloria had begun to play with Sasha's old Barbie toys while experiencing her own identity crisis, inadvertently transferring her concerns to Barbie. Mattel attempts to put Barbie in a toy box for remanufacturing, but she escapes with Gloria and Sasha's help, and the three travel to Barbieland, with the Mattel CEO and high-ranking executives in pursuit.

Meanwhile, Ken learns about the patriarchal system, and feels respected and accepted for the first time. Returning to Barbieland, he persuades the other Kens to take over, and the Barbies are indoctrinated into submissive roles, such as maids, housewives, and agreeable girlfriends. Barbie arrives and tries to convince Ken and the Barbies to return to the way things were, only to be rebuffed. She becomes depressed, but Gloria gives an inspirational speech about society's conflicting expectations of women, restoring Barbie's self-confidence.

With the assistance of Sasha, Weird Barbie, Allan, and other discontinued dolls, Gloria uses her messages on all the Barbies to bring them out of their subordinate behaviors. The restored Barbies then manipulate the Kens to fight among themselves and be distracted from altering the constitution to enshrine male superiority, while the Barbies regain their positions of power. In the process, they also realize the error of their previous societal system, and decide to make some changes in Barbieland, including better treatment for the Kens and all outcast dolls.

Barbie and Ken apologize to each other and acknowledge their failings. Ken bemoans that he has no identity or purpose without Barbie, so Barbie encourages him to find an autonomous identity. Barbie, who remains unsure of her own purpose and identity, meets with the spirit of Mattel co-founder Ruth Handler, who explains that Barbie's story has no set ending and her ever-evolving history surpasses that of her roots.

After the Barbies, Kens, and Mattel executives bid Barbie goodbye, she decides to become human and return to the real world. Some time later, Gloria, her husband, and Sasha take Barbie, now going by the name "Barbara Handler", to her first gynecological appointment.

Cast

Margot Robbie at the 2016 San Diego Comic Con International in San Diego, California.
Ryan Gosling at the 2017 San Diego Comic Con International in San Diego, California.
Margot Robbie (left) and Ryan Gosling (right) portray Barbie and Ken.

Production

Development

Development on a film based on the Barbie toy line began in September 2009, when it was announced that Mattel had signed a partnership to develop the project with Universal Pictures and with Laurence Mark as producer, but nothing came to fruition. In April 2014, Mattel teamed with Sony Pictures to produce the film, which would have Jenny Bicks writing the screenplay and Laurie MacDonald and Walter F. Parkes producing through the Parkes+MacDonald Image Nation banner they created. Filming at the time was anticipated to begin by the end of the year. In March 2015, Diablo Cody was brought onto the project to rewrite the screenplay, and Amy Pascal joined the producing team. Sony Pictures would again have rewrites done to the screenplay later that year, hiring Lindsey Beer, Bert V. Royal, and Hillary Winston to write separate drafts.

In December 2016, Amy Schumer entered negotiations to star in the title role with Winston's screenplay; Schumer helped rewrite the script with her sister, Kim Caramele. In March 2017, Schumer exited negotiations, blaming scheduling conflicts with the planned June 2017 filming start; in 2023 she revealed she left the project due to creative differences with the film's producers at the time. That July, Anne Hathaway was under consideration for the title role, with Sony Pictures hiring Olivia Milch to rewrite the screenplay and approaching Alethea Jones to direct as a means to interest Hathaway into signing on. Jones was attached to direct by March 2018.

In August 2018, Robbie Brenner had been hired as producer by Mattel CEO Ynon Kreiz with the rights reverting to Mattel, with Kreiz having the intention to repossess the rights following the expiration of Sony Pictures's option. Later, Brenner was hired to run Mattel Films. The expiration of Sony Pictures's option on the project in October 2018 and its transfer to Warner Bros. Pictures would see the departures of Hathaway, Jones, Macdonald, Parkes and Pascal. Margot Robbie would enter early talks for the role, with Patty Jenkins briefly considered for the director position. Kreiz was determined to cast Robbie in the titular role after meeting with her following his hiring as CEO as both he and Brenner had felt that Robbie's appearance had been close to the appearance of a conventional Barbie doll and had been impressed by her ideas. Initial meetings had occurred at the Polo Lounge located in The Beverly Hills Hotel. Eventually, Brenner had partnered with Robbie's production company, LuckyChap Entertainment, with Robbie's husband Tom Ackerley and Josey McNamara also being enlisted as producers. Robbie's casting was confirmed in July 2019.

Robbie had also been the producer and had pitched the film to Warner Bros. During the green-light meeting, Robbie had compared the film to Steven Spielberg's Jurassic Park (1993) and had also jokingly suggested that it would gross over a billion dollars. Later on, she approached Greta Gerwig as the screenwriter as she enjoyed Gerwig's previous films, particularly Little Women (2019). Gerwig was in post-production for another film, and accepted the role on the condition that her partner, Noah Baumbach, would also write the screenplay. Gerwig signed on to also direct the film in July 2021. Robbie said that the film's aim was to subvert expectations and give audiences "the thing you didn't know you wanted".

Writing

Greta Gerwig at the 2018 Berlin International Film Festival in Berlin, Germany.
The director Noah Baumbach speaks about the courtroom scene in his film Marriage Story.
Director Greta Gerwig (left) co-wrote the screenplay with her partner, Noah Baumbach.

Gerwig and Baumbach were given full creative freedom in writing the film. They collaborated on the screenplay during the COVID-19 pandemic lockdowns of 2020–2021 and described the writing process as "open" and "free". Gerwig's film treatment consisted of an Abstract Poem on Barbie influenced by the Apostles' Creed. For the narrative arc, she was partially inspired by the 1994 non-fiction book Reviving Ophelia by Mary Pipher, which accounts the effects of societal pressures on American adolescent girls. She also found inspiration in classic Technicolor musicals such as The Red Shoes (1948) and The Umbrellas of Cherbourg (1964), and said: "They have such a high level of what we came to call authentic artificiality. You have a painted sky in a soundstage. Which is an illusion, but it's also really there. The painted backdrop is really there. The tangibility of the artifice is something that we kept going back to." The script also contains candid criticism of Mattel, which created skepticism among Mattel officials when they received the first version. However, Kreiz decided to trust Gerwig. Brenner noted that "being safe in this world doesn't work" as she interpreted Barbie to be a "bold" and "trailblazer" figure. As a result, Will Ferrell's portrayal as the Mattel CEO was meant to be an allegory for corporate America. Kreiz praised Ferrell and said that while Mattel officials took their brands seriously, they did not take themselves seriously. Gerwig and Robbie had both felt the film was "most certainly a feminist film" but Mattel officials had rejected the description. Both Gerwig and Robbie had informed the studio that they would also explore the controversies and problematic parts of Barbie, but they had also convinced the studio that they would respect the product.

Gerwig was also influenced by her childhood experiences with Barbie. Her mother had discouraged her from purchasing the dolls, but eventually allowed her to. Opting to acknowledge the controversial nature of the Barbie doll, Gerwig chose to create a film in which she would be both "doing the thing and subverting the thing", in the sense that she would be celebrating the feminism behind Barbie while also noting the controversial beauty standards associated with it. She was also fascinated by the idea that humans create dolls, which in turn imitate humans, feeling that "we're in constant conversation with inanimate objects" while also conveying an affirmative message to the audience to "just be yourself and know that that's enough". The film deliberately juxtaposed contradictory messaging, such as critiquing consumerism yet glamorizing plastic products, and in the ending of the film, in which Barbie desires to be more than just a plastic doll. Gerwig made the film as an "earnest attempt to make amends" with the intention of affirming the worth of women and conveying the impossibility of perfection, which some perceived to be standards associated with Barbie. Reflecting upon the maximalism of Barbie, Gerwig said that the "ontology of Barbie" was similar to what she perceived as Shakespeare's maximalism, which she had enjoyed in his works. She grounded the film in what she described as a "heightened theatricality that allows you to deal with big ideas in the midst of anarchic play".

Gerwig described the film as being anarchic, unhinged, and humanist. She felt that the film originated from the "deep isolation of the pandemic", opining that the line in which Margot Robbie says "Do you guys ever think about dying?" exemplifies the film's anarchic nature. She also found the idea of Barbie being "constrained in multitudes" as "all of these women are Barbie and Barbie is all of these women" to be "trippy" and felt as a result, Barbie did not need to have her own personal life, as she was attuned to her environment. She also described the story as mirroring a girl's journey from childhood to adolescence, though she did not deem it to be a coming of age film and felt that the film ultimately "ends up, really, about being human".

Primarily, she began her writing by interpreting Barbie as living in a utopia and eventually experiencing reality, where she would have to "confront all the things that were shielded from them in this place [Barbieland]". She also drew parallels to the story of Adam and Eve and taking inspiration from John Milton's Paradise Lost, particularly being inspired by the concept that there is "no poetry without pain". To underscore the tragic elements of Barbie and Ken facing the real world, she focused on elements of dissonance. As such, she chose to keep a scene featuring Robbie's Barbie telling an older woman that she's beautiful after being requested to remove it, as she felt that the scene epitomized "the heart of the movie". She also desired to provide a "counterargument" to Barbie by featuring a scene in which Barbie learns that some women do not like her, and felt it gave the film "real intellectual and emotional power". As such, a scene is featured in which Barbie is being stared at inappropriately on the Venice Beach, which Gerwig chose to feature as she felt it was a universal experience, being especially relevant for actors. She was inspired by an audition she did in which she wore overalls and felt that she did not perform well in. The ending of the film features Barbie saying the line "I'm here to see my gynecologist", with Gerwig describing it as a "mic drop kind of joke". She had chose to include the line as she had wanted to instill confidence in younger girls, as she had been embarrassed about her body when she was younger.

Barbie also explores the negative consequences of hierarchical power structures, with Gerwig saying that she extrapolated that "Barbies rule and Kens are an underclass" and felt it was similar to the Planet of the Apes. Ken has low self-esteem and seeks approval from Barbie, which Gerwig identified as a good source for a story. Gosling compared Gerwig's vision to Milton Glaser's I Love New York logo as he felt Gerwig created the film's characters as a way of understanding the contemporary world. Ken has the only power ballad in the film, and Gerwig had identified it as the moment in which she felt the film transcended what a Barbie movie traditionally should have been.

Casting

During the casting process, Gerwig and Robbie looked for actresses with "Barbie energy" (which was described as "a certain ineffable combination of beauty and exuberance").

In October 2021, Ryan Gosling entered final negotiations to play Ken in the film. America Ferrera, Simu Liu and Kate McKinnon were cast in February 2022. Liu auditioned for the film after his agent raved about the script being one of the best they had ever read. In March 2022, Ariana Greenblatt, Alexandra Shipp, and Emma Mackey were revealed to be in the cast. Will Ferrell joined the cast in April, along with Issa Rae, Michael Cera, Hari Nef, Kingsley Ben-Adir, Rhea Perlman, Ncuti Gatwa, Emerald Fennell, Sharon Rooney, Scott Evans, Ana Cruz Kayne, Connor Swindells, Ritu Arya and Jamie Demetriou. In April 2023, a trailer revealed that John Cena had joined the cast. It was later reported that Cena had spontaneously been offered a part in the film after paying for Robbie's meal in London during production. Helen Mirren narrated the film's trailer and the film itself.

Robbie said that she wanted Gal Gadot to play a Barbie in the film, but Gadot was unavailable due to scheduling conflicts. Gerwig wanted her frequent collaborators Timothée Chalamet and Saoirse Ronan to make cameo appearances, but neither were available. Additionally, Bowen Yang, Dan Levy and Ben Platt were considered for Ken; Jonathan Groff was the first choice for Allan but turned it down.

Set design

Sarah Greenwood and Katie Spencer serve as set designer and decorator, respectively, on the film. For the Barbie Dreamhouse, the pair drew inspiration from the mid-century modernist architecture found in Palm Springs, including the Kaufmann Desert House by Richard Neutra, as well as the photography of Slim Aarons. Gerwig wanted to capture "what was so ridiculously fun about the Dreamhouses", alluding to its previous models, and referenced Pee-wee's Big Adventure, the paintings of Wayne Thiebaud, and Gene Kelly's apartment flat in the 1951 Technicolor musical An American in Paris. "Everything needed to be tactile, because toys are, above all, things you touch", Gerwig was quoted saying of the use of practical effects instead of CGI to capture the sky and the San Jacinto Mountains. The set design is also noted for its extensive use of a specific shade of pink paint, Pantone 219. The company already had an international shortage due to COVID-19 related supply chain issues as well as freezing temperatures damaging stock; set design for the film used up the company's entire remaining stock of pink. She also sought to use practical builds and had to first film sequences in miniature models and then composite the footage onto the actual image. She had already discussed the production design with cinematographer Rodrigo Prieto, Greenwood, and costume designer Jacqueline Duran a year beforehand to prepare for the film. Gerwig also called the director Peter Weir for inspiration on Barbie Land, with the idea of creating it as an "interior soundstage world".

Costumes

Costume designer Jacqueline Durran, who previously collaborated with Gerwig on Little Women (2019), employed a practical approach to create Barbie's wardrobe: "The defining characteristic of what she wears is where she's going and what she's doing, [i]t's about being completely dressed for your job or task." To match the film's Barbieland setting, Durran and her team created costumes made of roughly fifteen color combinations "that riffed off the idea of a French Riviera beach in the early 1960s" and drew inspiration from actress Brigitte Bardot. For Ken's outfits, Durran zeroed in a look composed of colorful sportswear from the 1980s, while actor Ryan Gosling suggested a Ken-branded underwear for the character. Durran closely adapted outfits from past iterations of Barbie dolls, such as the 1993 "Western Stampin'" dolls and the 1994 "Hot Skatin'" dolls. She noted the Barbie dolls as "a very useful way to look at different ideas of femininity: what that means, who owns it, and who it's aimed at" and reflected this idea in how she dressed the characters. While the majority of the clothing featured in the film were sourced by Durran and her team, they also pulled pieces from the fashion archives of Chanel.

Filming

Principal photography began on March 22, 2022, at Warner Bros. Studios, Leavesden in England and wrapped on July 21, 2022. Among the notable filming locations was the Venice Beach Skatepark in Los Angeles, California. Rodrigo Prieto served as cinematographer. Prior to filming, Gerwig had organized a sleepover with the female cast members for them to establish positive relationships while also feeling that it "would be the most fun way to kick everything off". She also opted to use filming techniques from the 1950s, as Barbie has been a popular toy since 1959, with the intention of recreating a period-accurate look. Additionally, she also watched Powell and Pressburger's A Matter of Life and Death (1946) to understand how older visual effects were used to provide a sense of theatricality. To highlight the tragic nature of Barbie and Ken facing the difficulties of the real world, she directed Robbie and Gosling to act as if they were in a drama. Reshoots took place in Los Angeles in April 2023.

Music

Barbiethealbum
Barbie: The Album logo

Alexandre Desplat, who collaborated with Gerwig on Little Women (2019), was set to score Barbie in early September 2022. However, by May 2023, Desplat had left the project, with Mark Ronson and Andrew Wyatt taking over scoring duties.

In addition to the score, Ronson was tasked with curating a compilation soundtrack that matched Gerwig's vision for Barbie. As the film was being edited in post-production, Ronson and Gerwig would show scenes from the film to artists they wanted on the soundtrack. The film's soundtrack, Barbie: The Album, was released on July 21, 2023. The album features songs by artists Ava Max, Charli XCX, Dominic Fike, Fifty Fifty, Gayle, Haim, Ice Spice, Kali, Karol G, Khalid, Sam Smith, Lizzo, Nicki Minaj, Billie Eilish, PinkPantheress, Tame Impala, the Kid Laroi, and cast members Ryan Gosling and Dua Lipa. "Dance the Night" by Dua Lipa was released as the album's lead single on May 26, 2023. It was followed by "Watati" by Karol G on June 2, 2023. "Angel" by PinkPantheress was released on June 9, 2023, as the first promotional single. "Barbie World" by Nicki Minaj and Ice Spice was released as the album's third single on June 23, 2023. The album's second promotional single, "Speed Drive" by Charli XCX was released on June 30, 2023. On July 6, 2023, the album's third and final promotional single, "Barbie Dreams" by Fifty Fifty and Kaliii was released. On July 10, 2023, Warner Bros. released a preview clip of Ryan Gosling singing "I'm Just Ken". The album's fourth single, "What Was I Made For?" by Billie Eilish, was released on July 13, 2023.

Despite fan expectations for the 1997 song "Barbie Girl" by the pop band Aqua to feature in the film, Ulrich Møller-Jørgensen, manager for Aqua lead singer Lene Nystrøm, said that it was not used. Variety speculated that this was due to bad relations between Mattel and MCA Records, the song's American publisher, who engaged in a series of lawsuits over the song from 1997 to 2002. "Barbie World", a rework of the song, was instead featured in the film. It samples "Barbie Girl"; Aqua is credited as a performer and co-writer on the track.

The film features multiple renditions of the 1989 song "Closer to Fine" by the Indigo Girls and the 1997 song "Push" by Matchbox Twenty, the latter of which Ken adopts as his favorite song after visiting the real world, which becomes "a tongue-in-cheek anthem of patriarchal dominance" in the fictional Barbieland. While many reviews of the film interpreted this as a critique of the song, director Greta Gerwig said that she was a fan of Matchbox Twenty and "I never put anything in a movie I don’t love."

Release

Theatrical

Barbie premiere Sydney Eva Rinaldi (53012382179)
The Barbie pink carpet premiere in Sydney, Australia

Barbie had its world premiere at the Shrine Auditorium in Los Angeles on July 9, 2023, followed by the European premiere at Cineworld Leicester Square in London on July 12, 2023. It was released theatrically in the United States and the United Kingdom on July 21, 2023, taking over the original release date of Coyote vs. Acme. Previous iterations of the project were set for June 2, 2017; May 12, 2017; June 29, 2018; August 8, 2018; and May 8, 2020.

The film was released on the same day as Oppenheimer, a biographical film about J. Robert Oppenheimer written and directed by Christopher Nolan based on the book American Prometheus, and distributed by Universal Pictures. Due to the tonal and genre contrast between the two films, many social media users created memes and ironic posts about how the two films appealed to different audiences, and how they should be viewed as a double feature. The trend was dubbed "Barbenheimer." In an interview with La Vanguardia, Oppenheimer star Cillian Murphy endorsed the phenomenon, saying, "My advice would be for people to go see both, on the same day. If they are good films, then that's cinema's gain."

In August 2023, it was announced that the film would be re-released in IMAX theaters on September 22, 2023, for one week only, along with a new post-credit scene. The IMAX edition starts with an onscreen introduction by Greta Gerwig, who notes the advantages of the IMAX format. The post-credits scene includes an intro of Margot Robbie's Barbie, in her 1959 Barbie bathing suit, taking a human-sized Ken doll on camera, which transforms into Ryan Gosling's Ken; followed by humorous outtakes, e.g. whether Barbie should marry Barney the Dinosaur, and a voiceover by Robbie hoping people enjoyed the experience. Too, as Sarah Little notes on Screen Rant, "The meta post-credits scene features [narrator Helen] Mirren as herself walking in on Midge, played by Emerald Fennell, giving birth." The film also received a Spanish language release in the United States and Puerto Rico on the TheaterEars app.

Home media

Barbie was released on digital download on September 12, 2023, and was released on Ultra HD Blu-ray, Blu-ray, and DVD on October 17, 2023, by Warner Bros. Home Entertainment. The film was available for streaming exclusively on Max on December 15, 2023, including an American Sign Language version.

See also

Kids robot.svg In Spanish: Barbie (película) para niños

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