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Playskool Inc.
Formerly
The Playskool Institute (1928-1938)
Subsidiary of Hasbro
Founded July 26, 1928; 92 years ago (1928-07-26)
Headquarters Pawtucket, Rhode Island
Owner Independent (1928-1968)

Milton Bradley Company (1968–1984)

Hasbro (1984–present)
Parent Hasbro

Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island. The last five letters of the brand name are a sensational spelling of "school".

Products

Playskool produces many lines of educational toys and games for children. Playskool's signature brands and toys include Mr. Potato Head, Tonka, Alphie, Weebles, Elefun, Sesame Street toys, and Gloworm.

Playskool creates products for newborn to preschool-aged children; products like the Kick Start Gym, Step Start Walk 'n Ride, and the Tummy Time line are aimed at developing the motor skills of babies. Several toys, like Playskool's Pipeworks, Go Go Gears, and Busy Basics lines, were created to allow children to express creativity. Playskool also produces several dolls and action figures, including Dolly Surprise and Kota the Triceratops.

During the 1970s, Playskool also released a toy series named "Familiar Places" which included several toy buildings along with vehicles and toy people, including a McDonald's restaurant, Holiday Inn hotel and Texaco gas station.

Playskool has released toys based on Television Programmes aimed at young children like Sesame Street, Top Wing, In the Night Garden..., Boohbah, Bob the Builder and Rubbadubbers.

Playskool heroes toys feature characters from various properties in a scale more suited for younger children. These figures are similar to Imaginext.

These properties include:

Brands

Playskool brands include:

Slogans

Slogan Years Used
Our toys make good friends (1970s)
Feeling good about the Playskool years (1985–1992)
What will they think of next? (1992–1997)
Wanna play with us? (1997–1999)
Come and Discover! (2000–2001)
Here I Come, World! (2001–2002)
Playskool Plays Kool (2002–2004)
Let's Play! (2004–2007)
When Play Comes First... (2006-2007)
Believe in PLAY (2007–2009)
More Than Play (2009–2011)
P.S. It's Playskool (2011–2012)
This School Rocks! (2012–present)
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