American Eagle Outfitters facts for kids
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Trade name
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American Eagle |
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| Public | |
| Traded as | NYSE: AEO S&P 600 component |
| Industry | Retail |
| Founded | 1977 |
| Founder | Jerry Silverman Mark Silverman |
| Headquarters |
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U.S.
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Number of locations
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1,182 stores (Feb. 2024) |
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Area served
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Worldwide |
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Key people
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Jay Schottenstein (Exec. Chairman and CEO) |
| Products | Apparel, accessories, lingerie, personal care, footwear |
| Revenue |  US$5.261 billion (2023) |
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Operating income
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 US$222.717 million (2023) |
| US$170.038 million (2023) |
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| Total assets | US$3.557 billion (2023) |
| Total equity | US$1.736 billion (2023) |
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Number of employees
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40,000 (Feb. 2024) |
| Subsidiaries | Aerie Todd Snyder Quiet Logistics |
American Eagle Outfitters, Inc. is a popular American company that sells clothes and accessories. Its main office is in Pittsburgh, Pennsylvania. Two brothers, Jerry and Mark Silverman, started the company in 1977.
American Eagle sells many types of clothing. These include jeans, polo shirts, graphic T-shirts, boxers, outerwear (like jackets), and swimwear. The brand is very popular with high school and college students. However, adults of all ages also enjoy wearing their clothes.
The very first American Eagle Outfitters store opened in 1977. It was located in the Twelve Oaks Mall in Novi, Michigan. As of early 2023, the company had over 1,100 American Eagle stores. They also had many stores for their other brands, Aerie and Todd Snyder. These stores are found in the US, Canada, Mexico, and Hong Kong.
Contents
How American Eagle Grew
The Silverman family already owned a clothing business called Silvermans Menswear. In the mid-1970s, Jerry and Mark Silverman decided to start a new type of store. They wanted to sell different kinds of products to help their company grow.
In 1977, they opened American Eagle Outfitters. It sold casual clothes, shoes, and accessories for men and women. The stores focused on items for outdoor activities like hiking and camping. They opened stores in shopping malls and also had a catalog. The company grew steadily through the 1980s. By 1989, there were 137 American Eagle Outfitters stores in 36 states.
However, the company faced some challenges. By 1991, they were losing money. At this point, another family, the Schottensteins, bought the Silverman family's share of the company. This new leadership helped American Eagle find its true focus. They decided to sell casual, private-label clothing for young men and women.
In 1994, American Eagle Outfitters started selling shares on the NASDAQ stock exchange. This helped them get more money to open new stores. They opened over 90 new stores in just one year! By the year 2000, their sales had grown five times to $1 billion. The first American Eagle store in Canada opened in 2000.
As of 2016, the company had many American Eagle stores. They also had Aerie stores in the U.S., Canada, Mexico, Hong Kong, China, and the United Kingdom. They also had stores run by partners in 10 other countries.
What American Eagle Sells
In 2020, American Eagle Outfitters launched a new line of fitness wear. It's called "Offline" by Aerie. This line is for people who want clothes for both working out and relaxing.
Company Headquarters
In 2007, American Eagle moved its main office. It moved from Warrendale, Pennsylvania, to a more city-like area in Pittsburgh. The new headquarters are at the SouthSide Works complex. The buildings are located at 19 Hot Metal Street and 77 Hot Metal Street. These numbers are special because the first store opened in 1977. The Southside Works campus has a private parking garage, a special "lab store" for each brand, a photo studio, and a cafeteria. They also have offices in New York for design and production.
Stores Around the World
In 2009, American Eagle signed a deal with a company called M. H. Alshaya. This allowed American Eagle to open its first stores outside North America. The first two opened in Dubai and Kuwait in 2010. More stores followed in places like Lebanon and Egypt.
How Products Get to Stores
The company has large storage and shipping centers. These are located in Hazleton, Pennsylvania; Ottawa, Kansas; and Mississauga, Ontario. These centers help get clothes to all the stores.
Inside the Stores
When you walk into an American Eagle store, you'll see clothes on wooden shelves, tables, and racks. The clothes in American Eagle stores are usually on wooden hangers. There's often a flat-screen TV in the back of the store. The floors are usually wood or concrete. The way the store looks changes with the seasons and special sales.
Other Brands by American Eagle
American Eagle Outfitters owns several other clothing brands.
Aerie
In 2006, American Eagle launched Aerie. This brand sells lingerie (like bras and underwear) and other comfy clothes. It's designed for young women aged 15 to 22. Aerie also sells clothes for sleeping, active wear, and accessories.
Aerie started as a small part of American Eagle. But it quickly became its own brand with its own stores. The first stand-alone Aerie store opened in 2006 in Greenville, South Carolina. Aerie is known for its "AerieREAL" campaign. This campaign shows models' real bodies and does not use photo manipulation in its ads. They want to show that all body types are beautiful. Iskra Lawrence is a global role model for the brand.
Martin + Osa
This brand was launched in 2006. It was for older men and women, aged 28 to 40. It sold fancy items like cashmere sweaters and other casual clothes. However, all 28 Martin + Osa stores closed in 2010 because they were not doing well.
77kids
In 2008, American Eagle launched 77kids. This was a clothing line for children aged two to ten. At first, you could only buy these clothes online. But in 2010, the first 77kids store opened in Pittsburgh. The stores had fun games and activities for kids to play while their parents shopped.
In 2012, American Eagle Outfitters decided to sell or close all 22 77kids stores. The brand was losing money. Another company bought 77kids and later renamed it "Ruum."
Tailgate and Todd Snyder
In 2015, American Eagle Outfitters bought two new brands. These were Todd Snyder's own fashion label and his Tailgate Clothing Company. Tailgate sells vintage-style college sports apparel. American Eagle hoped these brands would become popular with teenagers and college students.
Unsubscribed
In 2020, American Eagle Outfitters created a new, higher-end brand called Unsubscribed. This brand focuses on good quality items that are made in a sustainable way. You can find these stores in fancy shopping areas.
Quiet Logistics
In 2021, American Eagle Outfitters bought a company called Quiet Logistics. This company helps with shipping and getting products to customers.
American Eagle Around the World
American Eagle has stores in many countries. Some stores are directly owned by American Eagle. Others are run by partner companies.
- The first Canadian store opened in 2001.
- In 2010, stores opened in Kuwait, Riyadh, and Dubai.
- More stores opened in places like Lebanon, Egypt, Russia, and Jordan in 2011.
- In 2012, the first store in Tokyo, Japan, opened. Stores also opened in Tel Aviv, Israel.
- You can also find American Eagle stores in Beijing, Shanghai, and Hong Kong.
- The first store in the Philippines opened in 2013.
- American Eagle also expanded to Mexico in 2013, opening stores in Mexico City and Guadalajara.
- In 2014, American Eagle helped pay to fix up a small park in Mexico City.
- American Eagle opened stores in the U.K. in 2014, but all U.K. stores closed by 2017.
- In 2015, a store opened in Muscat, Oman.
- The company started selling in India in 2018 and now has many stores there.
- In 2015, American Eagle also opened its first store in Chile.
- In 2019, American Eagle Outfitters was recognized for its efforts to help the environment. They made promises to limit their impact on global warming, following the Paris Agreement.
- In 2020, the first store in Prague, Czech Republic, opened.
- In 2023, a store opened in Punta Carretas Shopping in Uruguay.
Music Festival Sponsorship
American Eagle was the main sponsor of a music festival in Pittsburgh in 2008. It was called the New American Music Union. Famous bands like Gnarls Barkley and Bob Dylan performed. This festival was planned to happen every year, but it only happened once. American Eagle decided to change its marketing strategy and stopped using music festivals.
International Stores
American Eagle directly runs stores in the U.S., Canada, Mexico, and Hong Kong. Other stores around the world are run by partner companies.
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See Also
In Spanish: American Eagle Outfitters para niños
- List of S&P 400 companies
