American Eagle Outfitters facts for kids
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American Eagle shop at the Toronto Eaton Centre
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Trade name
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American Eagle |
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| Public | |
| Traded as | NYSE: AEO S&P 600 component |
| Industry | Retail |
| Founded | 1977 |
| Founder | Jerry Silverman Mark Silverman |
| Headquarters |
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U.S.
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Number of locations
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1,182 stores (Feb. 2024) |
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Area served
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Worldwide |
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Key people
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Jay Schottenstein (executive chairman and CEO) |
| Products | Apparel, accessories, lingerie, personal care, footwear |
| Revenue |  US$5.261 billion (2023) |
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Operating income
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 US$222.717 million (2023) |
| US$170.038 million (2023) |
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| Total assets | US$3.557 billion (2023) |
| Total equity | US$1.736 billion (2023) |
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Number of employees
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40,000 (Feb. 2024) |
| Subsidiaries | Aerie Todd Snyder Quiet Logistics |
American Eagle Outfitters, Inc. is a popular American clothing and accessories company. It has its main office in Pittsburgh, Pennsylvania. The company was started in 1977 by two brothers, Jerry and Mark Silverman.
American Eagle is known for selling clothes like jeans, polo shirts, graphic T-shirts, and swimwear. They also sell underwear and outerwear. The brand mostly aims for high school and college students, but people of all ages enjoy their clothes.
The very first American Eagle Outfitters store opened in 1977 in Twelve Oaks Mall in Novi, Michigan. As of January 2023, the company had many stores. This included 1,175 American Eagle stores, 175 Aerie stores, and 12 Todd Snyder stores. These stores are located across the US, Canada, Mexico, and Hong Kong.
Contents
How American Eagle Grew
American Eagle Outfitters began with the Silverman family. They already owned a clothing business called Silvermans Menswear. In the mid-1970s, Jerry and Mark Silverman wanted to make their company bigger. They decided to open new types of stores.
In 1977, they opened American Eagle Outfitters. It sold casual clothes, shoes, and accessories for men and women. The focus was on items for outdoor activities like hiking and camping. Stores were set up in shopping malls, and they also had a catalog. The company grew a lot during the 1980s.
By 1989, the owners decided to focus only on American Eagle Outfitters. They sold their other stores. At that time, there were 137 American Eagle Outfitters stores in 36 different states.
New Leadership and Focus
Even with plans for fast growth, American Eagle Outfitters struggled by 1991. The company was losing money. The Schottenstein family, who had owned half of the company since 1980, bought the rest of the company from the Silvermans.
With new leaders, American Eagle found its main style. They started selling casual, private label clothes for men and women. This means they sold clothes with their own brand name.
In 1994, the company started selling its shares on the NASDAQ stock exchange. This helped them get more money. They used this money to open over 90 new stores in just one year. New leaders joined in 1995 and 1996. This led to a change in who the company wanted to sell to. Over the next five years, their sales grew five times bigger, reaching $1 billion by 2000. American Eagle opened its first store in Canada in 2000.
As of January 30, 2016, the company had 949 American Eagle stores. They also had 97 stand-alone Aerie stores and 67 Aerie stores next to American Eagle stores. These were in malls and other locations in the U.S., Canada, Mexico, Hong Kong, China, and the United Kingdom. The company also had 21 stores run by partners in 10 other countries.
Products They Sell
On July 27, 2020, American Eagle Outfitters announced a new line of fitness wear. It is called "Offline" by Aerie. These clothes are for people who want outfits for both workouts and relaxing.
Company Headquarters
In 2007, American Eagle moved its main office to SouthSide Works in Pittsburgh. The buildings cost about $21 million. The addresses are 19 Hot Metal Street and 77 Hot Metal Street. The numbers 19 and 77 are special because the first store opened in 1977. The Southside Works Campus has a private parking garage, a special "lab store" for each brand, a photo studio, and a cafeteria. They also have offices in New York for design and production.
Stores Around the World
In June 2009, American Eagle signed a deal with M. H. Alshaya. This company is a big retailer in the Middle East. This deal helped American Eagle open its first stores outside North America. The first two opened in Dubai and Kuwait in March 2010. More stores opened later in places like Lebanon.
How Products Are Shipped
The company has large storage and shipping centers. These are located in Hazleton, Pennsylvania; Ottawa, Kansas; and Mississauga, Ontario.
American Eagle Stores
Inside the stores, clothes are placed on wooden shelves, tables, or racks. Clothes in AEO Factory stores use simple black hangers. Regular American Eagle stores use wooden hangers. You can often see a flat-screen TV in the back of the store. The floors are usually wood or concrete. The look of the store changes with the seasons and special sales.
Other Brands by American Eagle
American Eagle Outfitters owns several other clothing brands.
Aerie
In February 2006, American Eagle launched a new brand called Aerie. This brand is for young women aged 15 to 22. Aerie sells lingerie like bras and other undergarments. They also sell clothes for sleeping, relaxing, and active wear.
Aerie started as a small part of American Eagle. But it quickly became its own brand with its own stores. The first stand-alone Aerie store opened in August 2006 in Greenville, South Carolina. By December 2010, there were 147 stand-alone Aerie stores in the U.S. and Canada.
Aerie has a special campaign called #AerieREAL. This campaign promotes models' real bodies. They show that their models have not been changed in photos. This helps them stand against photo manipulation in media. Iskra Lawrence is a global role model for the Aerie brand.
Martin + Osa
This brand was launched in 2006. It was for men and women aged 28 to 40. It sold cashmere sweaters and casual clothes. It also sold products from other brands like Fred Perry and Ray-Ban. In March 2010, all 28 Martin + Osa stores were closed. The brand did not do well in the market.
77kids
In October 2008, American Eagle launched 77kids. This was a clothing line for children aged two to ten. At first, you could only buy these clothes online. Then, American Eagle opened its first 77kids store on July 15, 2010, in The Mall at Robinson in Pittsburgh. Eight more stores opened that year.
77kids stores had fun, interactive games and activities for children. This made shopping more enjoyable for kids. However, American Eagle Outfitters decided to sell or close all 22 77kids stores by July 2012. The brand was losing money. On August 3, 2012, American Eagle Outfitters sold 77kids. The new owners renamed the store "Ruum" in 2013.
Tailgate and Todd Snyder
In November 2015, American Eagle Outfitters bought the brand of fashion designer Todd Snyder. They also bought his Tailgate Clothing Company. Tailgate sells vintage-style college clothes. American Eagle wanted to become more popular with teenagers and college students.
Unsubscribed
In 2020, American Eagle Outfitters created a new, high-end brand called Unsubscribed. This brand focuses on good quality and sustainable products. You can find their stores in fancy resort areas.
Quiet Logistics
American Eagle Outfitters bought a company called Quiet Logistics on December 29, 2021. This company helps with shipping and logistics.
American Eagle Around the World
American Eagle opened its first store in Canada in 2001. In 2010, they opened stores in Kuwait, Riyadh, and Dubai. A store in Kaslik, Lebanon, opened in October 2011. A store in Cairo, Egypt, opened in late 2011. In September 2011, two stores opened in Moscow, Russia.
Their first store in Jordan opened in November 2011. The first store in Tokyo, Japan, opened in April 2012. The first store in Tel Aviv, Israel, opened in February 2012. There are also stores in Beijing, Shanghai, and Hong Kong. American Eagle Outfitters opened its first store in the Philippines in March 2013.
American Eagle also has stores in Mexico. The first opened in Mexico City in February 2013. More stores opened in Guadalajara later that year. In 2014, the company helped fix up a small park in Mexico City called Jardín Edith Sánchez Ramírez.
American Eagle expanded to the U.K. in November 2014. They opened stores in Westfield London, Westfield Stratford City, and Bluewater. However, all UK stores closed by the end of July 2017.
American Eagle Outfitters opened its first store in Muscat, Oman, in October 2015. The company started in the Indian market in June 2018. Today, it has 17 stores across India.
AEO entered the Chilean market in September 2015. Their first store opened in the Parque Arauco shopping center. After that, the company focused on opening more stores in Santiago, Chile.
In 2019, American Eagle Outfitters became one of only two major clothing companies to support the Paris Agreement. This agreement aims to limit global temperature increase to 1.5 degrees Celsius.
In 2020, American Eagle Outfitters opened its first store in Prague, Czech Republic. In 2023, AEO opened its first store in Uruguay, in Punta Carretas Shopping.
Stores Worldwide
American Eagle directly runs stores in the U.S., Canada, Mexico, and Hong Kong. Other stores around the world are run by partner companies.
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See also
In Spanish: American Eagle Outfitters para niños
- List of S&P 400 companies
