Juventus FC facts for kids
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Full name | Juventus Football Club S.p.A. | |||
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Nickname(s) | La Vecchia Signora (The Old Lady) La Fidanzata d'Italia (The Girlfriend of Italy) Madama (Piedmontese pronunciation: [maˈdama]; The Lady) I Bianconeri (The White and Blacks) Le Zebre (The Zebras) La Gheuba (Piedmontese pronunciation: [la ˈɡøba]; The Hunchback) |
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Short name | Juve | |||
Founded | 1 November 1897 | , as Sport-Club Juventus|||
Ground | Juventus Stadium | |||
Capacity | 41,507 | |||
Owner | Agnelli family (through Exor N.V.) | |||
President | Gianluca Ferrero | |||
Head coach | Thiago Motta | |||
League | Serie A | |||
2018–19 | Serie A, 1st of 20 (champions) | |||
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Juventus Football Club, often called Juventus or just Juve, is a famous Italian football club. It is based in Turin, Piedmont, and plays in Serie A, which is the top football league in Italy.
The club was started in 1897 by a group of students in Turin. They are nicknamed la Vecchia Signora (the Old Lady). Juventus has won more official league titles (36), Coppa Italia trophies (15), and Italian Super Cups (9) than any other team.
On the international stage, Juventus has won many important trophies. These include two Intercontinental Cups and two European Cups / UEFA Champions Leagues. They are one of the most successful clubs in Europe.
Juventus is the second oldest football club still active in Italy. They have played in the top league almost every season since 1900. The Agnelli family, a rich industrial family, has owned the club since 1923. This makes it the longest-running relationship between a club and an owner in Italian sports.
Under manager Giovanni Trapattoni, Juventus won 13 trophies in ten years. This included six league titles and five international tournaments. They were the first club to win all three major European competitions: the UEFA Cup, the Cup Winners' Cup, and the European Cup.
Juventus also became the first club in the world to win all five historical international club trophies. This amazing achievement was repeated later. The club is known for being one of the wealthiest in world football.
Juventus has the largest fan base in Italy and one of the biggest worldwide. Their fans are spread across Italy and among Italians living in other countries. Many famous players have played for Juventus and won awards like the Ballon d'Or. Juventus has also provided the most players to the Italy national football team, helping them win the FIFA World Cup in 1934, 1982, and 2006.
Contents
Club History
Early Years (1897–1918)
Juventus began as Sport-Club Juventus in late 1897. It was founded by students from a school in Turin. Two years later, it was renamed Foot-Ball Club Juventus. The club joined the Italian Football Championship in 1900. Their first match was a 1–0 loss against Torinese on March 11, 1900.
In 1904, a businessman named Marco Ajmone-Marsan helped Juventus financially. This allowed them to move their training field. At first, the team wore pink and black uniforms. But in 1905, they changed to black and white stripes. These new colors were inspired by an English team called Notts County. Juventus won their first league title in 1905.
In 1906, some people wanted to move Juventus out of Turin. The club's president, Alfred Dick, disagreed. He left with some players to start a new club, FBC Torino. This created the Derby della Mole rivalry. Juventus spent many years rebuilding after this split and survived World War I.
In 1913, Juventus was almost sent down to a lower league. However, the Italian Federation decided to add more teams to the top league. This allowed Juventus to stay.
Becoming a Top Team (1923–1980)
In 1922, Juventus opened a new stadium. A year later, Edoardo Agnelli, from the FIAT company, became the club's president. These changes helped the club win its second league title in 1926. They beat Alba Roma with a huge 12–1 score over two games.
In the 1930s, Juventus became a very strong team in Italy. They were the first professional club in the country. They won a record five league championships in a row. Many Juventus players also played for the Italy national football team that won the 1934 FIFA World Cup.
After World War II, Gianni Agnelli became president. In the late 1940s and early 1950s, Juventus won two more league titles. In 1957, they signed two great strikers: John Charles and Omar Sívori. They played alongside the club legend Giampiero Boniperti. In the 1959–60 season, Juventus won their first league and cup double. Boniperti retired in 1961 as the club's top scorer, a record he held for 45 years.
Juventus won another league title in 1967. In the 1970s, Juventus became even stronger. Under coach Čestmír Vycpálek, they won league titles in 1972 and 1973. Players like Roberto Bettega and Franco Causio were key. Later in the decade, they won three more league titles with Giovanni Trapattoni as coach. Trapattoni also led them to their first major European title, the 1976–77 UEFA Cup.
European Success (1980–1993)
Under Trapattoni, Juventus won three more league titles by 1984. This meant they had won 20 Italian league titles. They were allowed to add a second golden star to their shirt, being the only Italian club to do so.
During this time, Juventus players were very famous. Paolo Rossi was named European Footballer of the Year after helping Italy win the 1982 FIFA World Cup. French star Michel Platini won the European Footballer of the Year award three years in a row (1983, 1984, 1985), which is a record.
Platini scored the winning goal in the 1985 European Cup final against Liverpool. This match was sadly affected by the Heysel Stadium disaster. That year, Juventus became the first club to win all three major UEFA competitions. After winning the 1985 Intercontinental Cup, they also became the first club to win all five possible international club trophies. They repeated this amazing feat by winning the 1999 UEFA Intertoto Cup.
The late 1980s were not as successful for Juventus. They faced strong teams like Napoli (with Diego Maradona), A.C. Milan, and Inter Milan. In 1990, Juventus won the 1989–90 Coppa Italia and the 1990 UEFA Cup final with former player Dino Zoff as coach. They also moved to a new stadium, the Stadio delle Alpi, built for the 1990 FIFA World Cup.
Even with the arrival of star player Roberto Baggio, the early 1990s were tough. Juventus only managed to win the 1993 UEFA Cup final.
International Success Returns (1994–2004)
Marcello Lippi became Juventus manager in 1994. In his first season, Juventus won their first Serie A title since the 1980s, and also the 1995 Coppa Italia final. Key players included Ciro Ferrara, Roberto Baggio, Gianluca Vialli, and a young Alessandro Del Piero.
Lippi led Juventus to win the 1995 Supercoppa Italiana and the 1995–96 UEFA Champions League. They beat Ajax in a penalty shootout after a 1–1 draw.
After winning the European Cup, Juventus brought in more top players like Zinedine Zidane, Filippo Inzaghi, and Edgar Davids. They won the Serie A title in 1997 and 1998. They also won the 1996 UEFA Super Cup and the 1996 Intercontinental Cup. Juventus reached two more Champions League finals but lost to Borussia Dortmund in 1997 and Real Madrid in 1998.
Lippi returned to Juventus in 2001. He signed big names like Gianluigi Buffon, David Trezeguet, Pavel Nedvěd, and Lilian Thuram. The team won Serie A titles in 2002 and 2003. Juventus also reached an all-Italian 2003 UEFA Champions League final but lost to Milan on penalties. After the next season, Lippi left to coach the Italian national team.
Challenges and Comeback (2004–2011)
Fabio Capello became Juventus coach in 2004 and led the team to two more Serie A first-place finishes. However, in May 2006, Juventus was involved in a football scandal called Calciopoli. In July, Juventus was sent down to Serie B for the first time in its history. They also lost their 2005 league title, and the 2006 title was given to Inter Milan. This was a very difficult time for the club.

Many key players left after the relegation. But some important players like Alessandro Del Piero, Gianluigi Buffon, David Trezeguet, and Pavel Nedvěd stayed. Young players like Sebastian Giovinco and Claudio Marchisio also joined the first team. Juventus won the Serie B championship in 2007, even with a points deduction, and quickly returned to Serie A. Del Piero was the top scorer that season.
After returning to Serie A in 2007, Claudio Ranieri became manager. Juventus finished third in their first season back. They played in the 2008–09 UEFA Champions League, beating Real Madrid, but then lost to Chelsea. Ranieri was later replaced by Ciro Ferrara, who also struggled.
In 2010, Andrea Agnelli became the club's president. He brought in new management and, in 2011, former player Antonio Conte became the new coach. In September 2011, Juventus moved to their new home, the Juventus Stadium, now known as the Allianz Stadium.
Nine Straight League Titles (2011–2020)

Under Antonio Conte, Juventus had an amazing 2011–12 Serie A season, going unbeaten for the entire year. They won the title on the 37th matchday. This made them the first team to go unbeaten in the 38-game Serie A format.
In the 2013–14 Serie A season, Juventus won their third league title in a row. They set a record with 102 points and 33 wins. This was the club's 30th official league championship.

In 2014, Massimiliano Allegri became the new manager. Juventus won their 31st league title, making it four in a row. They also won a record tenth Coppa Italia in 2015, completing a domestic double. Juventus reached the 2015 UEFA Champions League final but lost to Barcelona 3–1.
Juventus continued their success, winning the Coppa Italia in 2016, 2017, and 2018. They became the first team in Italy to win the Serie A and Coppa Italia doubles for four seasons in a row. They also won their sixth, seventh, and eighth consecutive Serie A titles, setting new records. In the 2017 UEFA Champions League final, they lost to Real Madrid.

To try and win the Champions League, Juventus signed Cristiano Ronaldo in 2018 for a huge fee. This signing was a big deal for the club, aiming to boost its global presence. Juventus won their ninth consecutive Serie A title in 2020 under manager Maurizio Sarri. Ronaldo played a big part, scoring many goals and setting records.
Recent Times (2020–Present)
After being knocked out of the Champions League in 2020, Sarri was replaced by former player Andrea Pirlo as coach. In January 2021, Juventus won their ninth 2020 Supercoppa Italiana. However, their run of nine consecutive league titles ended in 2021 when Inter Milan won Serie A. Juventus finished fourth, still qualifying for the Champions League. They also won their 14th 2021 Coppa Italia final.
Pirlo was then replaced by Massimiliano Allegri, who returned as manager. Despite having Ronaldo, Juventus did not win the Champions League. Ronaldo left the club in late 2021.
In the 2021–22 season, Juventus did not win any trophies for the first time since 2010–11. In the 2022–23 season, they struggled in the Champions League group stage. The entire board of directors, including president Andrea Agnelli, resigned in November 2022. Gianluca Ferrero was appointed as the new chairman.
In 2023, Juventus faced a points deduction in Serie A due to financial issues. This caused them to finish seventh in the league. They qualified for the UEFA Europa Conference League but were later banned by UEFA for one year. This meant Juventus did not play in European competitions in the 2023–24 season.
Club Identity
Crest and Colours
Juventus has worn black and white striped shirts with white or black shorts since 1903. Before that, they played in pink shirts with a black tie. The pink shirts faded quickly, so in 1903, an English player helped them get new black and white striped shirts from his friend, a fan of Notts County in England. Juventus liked these colors because they felt strong and aggressive.
The Juventus emblem has changed a few times over the years. The 2004 badge was a black and white oval shield with five vertical stripes. It had the club's name at the top. At the bottom, there was a white bull, which is a symbol of Turin. There was also a black crown, representing the old Roman city of Turin.
In 2017, President Andrea Agnelli announced a new, simpler logo. It is a stylish black and white letter "J." This new logo represents "the Juventus way of living." Juventus was the first sports team to use a star on their badge to show league wins. They added one star in 1958 for their tenth Italian title.
In the past, the emblem had a blue section. The two "Golden Stars for Sport Excellence" were above the badge. In the 1980s, the club's emblem was a blurred zebra silhouette with two golden stars.
Juventus unofficially won their 30th league title in 2011–12. However, due to a dispute from the Calciopoli scandal, they didn't wear stars the next season. When they officially won their 30th title in 2013–14, they earned the right to wear a third star. For the 2015–16 season, Juventus brought back the stars and added the third one to their jersey.
In 2015, Juventus launched a project for young fans called JKids. They also introduced a new mascot named J. J is a cartoon zebra with black and white stripes and golden details. J first appeared at Juventus Stadium in September 2015.
Nicknames and Culture
Juventus has many nicknames. The most famous is la Vecchia Signora ("the Old Lady"). The "old" part is a funny contrast to "Juventus," which means "youth" in Latin. This nickname came about in the 1930s when many Juventus players were older. The "lady" part shows how much fans love the club.
Another nickname is la Fidanzata d'Italia ("the Girlfriend of Italy"). This is because many Italian immigrant workers from the south, who moved to Turin for work, became big fans of Juventus. Other nicknames include i bianconeri ("the black-and-whites") and le zebre ("the zebras"), referring to their team colors.
Fans are sometimes called i gobbi ("the hunchbacks"). This nickname might come from the 1950s. Players wore large jerseys that would bulge out when they ran, making them look a bit hunchbacked.
The official song of Juventus is Juve (storia di un grande amore) ("Juve, story of a great love"). It was written in 2007. There have also been several documentaries and docu-series about the club, including Black and White Stripes: The Juventus Story and First Team: Juventus on Netflix.
Stadiums
Allianz Stadium
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Location | Corso Gaetano Scirea, 10151 Turin, Italy |
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Owner | Juventus F.C. |
Operator | Juventus F.C. |
Capacity | 41,507 seated |
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Broke ground | 1 March 2009 |
Opened | 8 September 2011 |
Construction cost | €155,000,000 |
Architect | Hernando Suarez, Gino Zavanella, Giorgetto Giugiaro |
After starting in public parks, Juventus played at the Piazza d'Armi Stadium until 1908. They also played at the Corso Re Umberto ground in 1905 and 1906.
From 1909 to 1922, Juventus played at the Corso Sebastopoli Camp. Then they moved to Corso Marsiglia Camp in 1923, where they won four league titles. In 1933, they moved to the new Stadio Benito Mussolini, built for the 1934 FIFA World Cup. After World War II, this stadium was renamed Stadio Comunale Vittorio Pozzo. Juventus played 890 league matches there over 57 years.
From 1990 to 2006, Juventus played at the Stadio delle Alpi, built for the 1990 FIFA World Cup. This stadium had a running track, which meant fans were far from the pitch.
In 2006, Juventus returned to the Stadio Olimpico (formerly Stadio Comunale) after it was renovated for the 2006 Winter Olympics. In 2008, Juventus announced plans to build a new stadium on the site of the delle Alpi. The new Juventus Stadium cost about €120 million. It opened on September 8, 2011. The pitch is only 7.5 meters from the stands, giving fans a much better view. The stadium can hold 41,507 people. Since 2017, it has been known as the Allianz Stadium of Turin.
Supporters
Juventus is the most popular football club in Italy. Over 12 million fans, or tifosi, support them, which is about 34% of all Italian football fans. They are also one of the most supported clubs worldwide, with over 300 million fans. Many fans live in Mediterranean countries where Italian people have moved.
Juventus has fan clubs all over the world. Many fans live outside Turin, especially in Southern Italy, Sicily, and Malta. This means Juventus often has more supporters at their away matches than in Turin itself.
Club Rivalries
Juventus has strong rivalries with a few other clubs.
Their oldest rivals are Torino, another club from Turin. Matches between them are called the Derby della Mole (Turin Derby). This rivalry started in 1906 when some Juventus players and staff left to form Torino.
Their biggest rivalry is with Inter Milan, a major club from Milan. Games between these two are known as the Derby d'Italia (Derby of Italy). They often compete for the top spot in the league. Before the Calciopoli scandal, Juventus and Inter were the only Italian clubs never to have played below Serie A. They are the two most supported clubs in Italy, and their rivalry has grown stronger since Juventus returned to Serie A.
Juventus also has a big rivalry with AC Milan. These two teams are the most successful and most supported in Italy. Their matches are often seen as a championship battle, deciding who wins the league.
Other rivalries include those with Roma, Fiorentina, and Napoli.
Youth Programme
Juventus has one of the best youth systems in Italy. It is known for developing talented young players. Many players who came through the Juventus youth academy have gone on to have successful careers in Italian football.
Under coach Vincenzo Chiarenza, the Primavera (under-19) team had a very successful period from 2004 to 2006. Juventus also has many football schools and camps outside Italy, in places like the United States, Canada, and Australia. This helps them find new talent.
In 2018, Juventus started a professional reserve team called Juventus U23 (now Juventus Next Gen). They play in Serie C, a lower professional league. In 2020, this team won the Coppa Italia Serie C. The U19 youth team reached the semi-finals of the 2021–22 UEFA Youth League, which is the best result for a Serie A team in that competition.
The youth system has also helped the Italian national team. Famous players like Gianpiero Combi, Pietro Rava, Giampiero Boniperti, Roberto Bettega, Paolo Rossi, Claudio Marchisio, and Sebastian Giovinco all came from the Juventus youth system.
Players
First-team squad
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Juventus Next Gen and Youth Sector
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Players on Loan
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Coaching Staff

Position | Staff |
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Head coach | ![]() |
Assistant coach | ![]() |
Technical collaborator | ![]() |
Head of athletic preparation | ![]() |
Athletic coach | ![]() |
Head of conditioning and sport science | ![]() |
Sport science collaborator | ![]() |
Goalkeeping coach | ![]() ![]() |
Head of match analysis | ![]() |
Last updated: 4 July 2022
Source: Juventus.com
Chairmen History
Juventus has had 24 presidents and two special committees since it was founded. Many of them have been part of the Agnelli family, who own the club. Since 1949, presidents have usually been chosen by the shareholders. There have also been honorary chairmen.
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Managerial History
Here is a list of Juventus managers from 1923, when the Agnelli family took over the club.
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Club Honours
Juventus is Italy's most successful club of the 20th century. They have won the Italian League Championship a record 36 times. They also hold the record for winning it nine times in a row (from 2011–12 to 2019–20).
They have won the Coppa Italia, Italy's main cup competition, a record 15 times. Juventus was the first team to win this trophy three times in a row, and then four times in a row. They also hold the record for Supercoppa Italiana wins with nine titles.
In total, Juventus has won 71 official competitions. This is more than any other club in Italy. They have won 60 national titles and 11 international titles. They are the second most successful Italian team in international competitions.
In 1977, Juventus became the first team in Southern Europe to win the UEFA Cup. They were also the first Italian team to win an international title with only Italian players. In 1993, they won their third UEFA Cup, a record at the time.
Juventus was the first Italian club to win the UEFA Super Cup (in 1984). They were also the first European team to win the Intercontinental Cup in 1985.
The club is allowed to wear three golden stars on its shirts. Each star represents ten league victories. They earned their first star in 1958, their second in 1982, and their third in 2014.
Juventus was the first Italian team to win the national double (league and cup in the same season) four times. They did this in 1959–60, 1994–95, 2014–15, and 2015–16. They then won two more consecutive doubles in 2016–17 and 2017–18.
Juventus was unique in the world for having won all official European club competitions until 2022. Because of this, they received The UEFA Plaque from UEFA in 1988.
In 2000, FIFA ranked Juventus as the seventh best club in the world for the 20th century. In 2009, they were ranked the second best club in Europe for the 20th century by the International Federation of Football History & Statistics (IFFHS).
Type | Competitions | Titles | Seasons |
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Domestic | Serie A | 36 | 1905, 1925–26, 1930–31, 1931–32, 1932–33, 1933–34, 1934–35, 1949–50, 1951–52, 1957–58 (![]() ![]() ![]() |
Serie B | 1 | 2006–07 | |
Coppa Italia | 15 | 1937–38, 1941–42, 1958–59, 1959–60, 1964–65, 1978–79, 1982–83, 1989–90, 1994–95, 2014–15, 2015–16, 2016–17, 2017–18, 2020–21, 2023–24 | |
Supercoppa Italiana | 9 | 1995, 1997, 2002, 2003, 2012, 2013, 2015, 2018, 2020 | |
Continental | European Cup / UEFA Champions League | 2 | 1984–85, 1995–96 |
UEFA Cup Winners' Cup | 1 | 1983–84 | |
UEFA Cup / UEFA Europa League | 3 | 1976–77, 1989–90, 1992–93 | |
European Super Cup / UEFA Super Cup | 2 | 1984, 1996 | |
UEFA Intertoto Cup | 1 | 1999 | |
Worldwide | Intercontinental Cup | 2 | 1985, 1996 |
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Club Statistics and Records

Alessandro Del Piero holds the record for most appearances for Juventus, with 705 games. He also played 478 Serie A matches, which is a club record. Del Piero is the all-time leading goalscorer for Juventus, with 290 goals since joining in 1993. Giampiero Boniperti is second with 182 goals.
In the 1933–34 season, Felice Borel scored 31 goals in 34 games, a club record for Serie A goals in one season. Ferenc Hirzer scored 35 goals in 24 games in the 1925–26 season, the most by a player in a single season. The most goals scored by a player in one match is 6, an Italian record. Omar Sívori achieved this against Inter in the 1960–61 season.
Juventus's first official game was in the 1900 Italian Football Championship, where they lost 0–1 to Torinese. Their biggest victory was 15–0 against Cento in the 1926–27 Coppa Italia. In the league, they beat Fiorentina and Fiumana 11–0 in the 1928–29 season. Juventus's biggest league defeats were 1–8 against Milan in 1912 and 0–8 against Torino in 1913.
The transfer of Gianluigi Buffon to Juventus in 2001 cost €52 million. This made him the most expensive goalkeeper at the time. On March 20, 2016, Buffon set a new Serie A record for not letting in a goal for the longest time (974 minutes).
In 2016, Gonzalo Higuaín joined Juventus for €90 million from Napoli. This was the highest transfer fee for an Italian club at that time. On August 8, 2016, Paul Pogba returned to Manchester United for €105 million, setting a new world record for a transfer fee. The sale of Zinedine Zidane from Juventus to Real Madrid in 2001 for €77.5 million was also a world record at the time. On July 10, 2018, Cristiano Ronaldo became the highest transfer for an Italian club, joining Juventus for €100 million.
UEFA Club Ranking
Rank | Team | Points |
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1 | ![]() |
134.000 |
2 | ![]() |
126.000 |
3 | ![]() |
122.000 |
4 | ![]() |
120.000 |
5 | ![]() |
120.000 |
6 | ![]() |
115.000 |
7 | ![]() |
113.000 |
Contribution to the Italy National Team
Juventus has provided more players to the Italy national football team than any other club in history. They are the only Italian club to have had players in every Italy national team since the 1934 FIFA World Cup. Juventus players have been very important in Italy's World Cup successes. This was especially true during two "golden ages" for the club: from 1931 to 1935 and from 1972 to 1986.
Here are Juventus players who were part of Italy's World Cup winning teams:
- 1934 FIFA World Cup (9 players): Gianpiero Combi, Virginio Rosetta, Luigi Bertolini, Felice Borel IIº, Umberto Caligaris, Giovanni Ferrari, Luis Monti, Raimundo Orsi, and Mario Varglien Iº.
- 1938 FIFA World Cup (2 players): Alfredo Foni and Pietro Rava.
- 1982 FIFA World Cup (6 players): Dino Zoff, Antonio Cabrini, Claudio Gentile, Paolo Rossi, Gaetano Scirea, and Marco Tardelli.
- 2006 FIFA World Cup (5 players): Fabio Cannavaro, Gianluigi Buffon, Mauro Camoranesi, Alessandro Del Piero, and Gianluca Zambrotta.
Two Juventus players have won the Golden Boot award at the World Cup for Italy: Paolo Rossi in 1982 and Salvatore Schillaci in 1990. Also, Alfredo Foni and Pietro Rava won gold medals at the 1936 Summer Olympics while playing for Juventus.
Seven Juventus players were part of Italy's winning squad at the 1968 European Championship. Four players were in the winning squad for UEFA Euro 2020: Giorgio Chiellini, Leonardo Bonucci, Federico Bernardeschi, and Federico Chiesa. This is a national record.
Juventus has also contributed players to other national teams. Zinedine Zidane and Didier Deschamps were Juventus players when they won the 1998 FIFA World Cup with France. Blaise Matuidi also won the 2018 FIFA World Cup with France. Argentines Ángel Di María and Leandro Paredes won the 2022 FIFA World Cup while at Juventus. This makes Juventus the club that has supplied the most FIFA World Cup winners globally (27).
Three Juventus players have also won the European Championship with countries other than Italy. Luis del Sol won it in 1964 with Spain. Frenchmen Michel Platini and Zidane won the competition in 1984 and 2000, respectively.
Club Finances
Juventus was founded as an association. In 1923, under President Edoardo Agnelli, the club became one of the first in Italy to become professional. This started the longest and most continuous relationship between a club and a private investor in Italian sports history.
Juventus was restructured as a football section of a larger sports company until 1943. During this time, Juventus also competed in other sports like tennis, swimming, ice hockey, and bocce, with tennis being very successful. After World War II, only the football and tennis sections remained. The football section was renamed Juventus Football Club. The Agnelli family then gained control of the club.
In 1967, Juventus became a public company. On December 3, 2001, it became the third Italian football club to be listed on the Italian stock exchange.
The Agnelli family, through their company EXOR N.V., owns 63.8% of Juventus shares. Other investors and the public own the rest.
Juventus is one of the founding members of the European Club Association (ECA). This group works to represent European football clubs.
According to Brand Finance, Juventus is one of the top football brands in the world. It is rated as "extremely strong." In 2015, it became the second most valuable sports brand in Italy after Ferrari.
Deloitte Football Money League reported in 2022 that Juventus is the ninth-highest earning football club in the world. They earned an estimated €433.5 million in 2021. In 2002, Juventus was the second-highest earning club overall, the best for an Italian team. Forbes also ranks Juventus as the ninth most valuable football club globally, worth about US$2.45 billion. In 2016, Juventus became the first football club in Italy to be worth over a billion euros.
Kit Suppliers and Shirt Sponsors
Period | Kit manufacturer | Shirt sponsor (chest) | Shirt sponsor (back) | Shirt sponsor (sleeve) |
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1979–1989 | Kappa | Ariston | — | — |
1989–1992 | UPIM | |||
1992–1995 | Danone | |||
1995–1998 | Sony | |||
1998–1999 |
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1999–2000 |
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2000–2001 |
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2001–2002 | Lotto |
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2002–2003 |
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2003–2004 | Nike | |||
2004–2005 |
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2005–2007 | Tamoil | |||
2007–2010 | New Holland | |||
2010–2012 |
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2012–2015 | Jeep | |||
2015–2017 | Adidas | |||
2017–2022 | Cygames | |||
2022–2023 | Bitget | |||
2023–2024 | Zondacrypto | |||
2024–2025 | Save the Children | Azimut |
Kit Deals
Kit supplier | Period | Contract announcement |
Contract duration |
Value | Notes |
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2015–present |
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2015–2019 (4 years) | €23.25 million per year | Original contract terms: Total €139.5 million / 2015–2021 (6 years) The contract was prematurely extended under improved terms at the end of the 2018–2019 season |
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2019–2027 (8 years) | Total €408 million (€51 million per year) |
Other Sports Activities
Juventus has been involved in different sports over the years. When it first started, it had sections for cycling, athletics, wrestling, and running.
In the 1920s, Juventus expanded into more sports like bowls, swimming, ice hockey, and tennis. The tennis section was the most successful. In the late 1960s, a skiing section was also created.
In the 2017–2018 season, Juventus started a women's football team. They won the Serie A women's championship in their first season. This made Juventus the first Italian club to win both the men's and women's national football championships at the same time. The women's team continued to win for the next two seasons.
Since 2019, the club has an eSports section. In 2021, their eSports team won the eFootball.Pro, a big eSports competition. They also won the TIMVISION Cup | eSports Edition, the first digital Italian Cup. In 2023, playing as Juventus Dsyre, they won their first Italian championship title in the eSerie A TIM, the virtual version of Serie A.
Images for kids
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Star goalkeeper Gianluigi Buffon was among a group of players who remained with the club following their demotion to Serie B in 2006.