|Type||Public (NYSE: MCD)|
|When it was created||May 15, 1940 in San Bernardino, California
McDonald's Corporation, 1955 in Des Plaines, Illinois
|People who started it||
McDonald's - Richard and Maurice McDonaldMcDonald's Corporation - Ray Kroc
|Headquarters||Oak Brook, Illinois, USA|
|Number of locations||35,000+ worldwide|
|Key people||James A. Skinner
(Chairman) & (CEO)
|Things made||Fast Food
(hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast)
|Money earned||US$ 22.79 billion (2007)|
|Operating income||US$ 3.879 billion (2007)|
|Net income||US$ 2.359 billion (2007)|
|Total assets||US$ 29.391 billion (2007)|
|Total equity||US$ 15.279 billion (2007)|
McDonald's is the second largest chain of fast food restaurants in the world. They mainly serve hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. They also have options such as salads, apples, milk, and Snack Wraps on the menu. McDonald's was founded by Richard and Maurice McDonald. It was later bought by Ray Kroc.
McDonald's has been around since 1955, when it was started by Ray Kroc in Des Plaines, Illinois. Kroc had bought the previous company from Dick and Maurice (Mac) McDonald, who opened their restaurant in 1940. The first restaurant was on Route 66 in San Bernardino, California.
Size of company
McDonald's is the world's second largest fast food chain and a worldwide corporation. It is second only to Subway. McDonald's can be found in 119 countries and territories around the world. They serve almost 54 million people each day. More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market.. The restaurants are either operated directly by McDonalds or more often by a franchisee, where the business is owned and operated by someone else to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.
Types of restaurants
Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield, Manchester in 1986.
In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer a "Walk-Thru" service in place of Drive-Thru.
McCafé is a café-style accompaniment to McDonald's restaurants and is a concept created by McDonald's Australia (also known, and marketed, as "Macca's" in Australia), starting with Melbourne in 1993. As of 2016, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every restaurant, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian restaurants have noticed up to a 60 percent increase in sales. At the end of 2003, there were over 600 McCafés worldwide.
"Create Your Taste" restaurants
From 2015–2016, McDonald's tried a new gourmet burger service/restaurant concept based on other gourmet restaurants such as Shake Shack and Grill'd. It was rolled out for the first time in Australia during the early months of 2015 and expanded to China, Hong Kong, Singapore, Arabia and New Zealand, with ongoing trials in the US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients including type of bun and meat along with optional extras. In late 2015 the Australian CYT service introduced CYT salads.
After a person had ordered, McDonald's advised that wait times were between 10–15 minutes. When the food was ready, trained crew ('hosts') brought the food to the customer's table. Instead of McDonald's usual cardboard and plastic packaging, CYT food was presented on wooden boards, fries in wire baskets and salads in china bowls with metal cutlery. A higher price applied.
In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive.
Some locations are connected to gas stations/convenience stores, while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.
In Sweden, customers who order a happy meal can use the meal's container for a pair of happy goggles. The company created a game for the goggles known as "Slope Stars." McDonald's predicts happy goggles will continue in other countries. In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with a synth and tweak sounds with special effects.
McDonald's playgrounds are called McDonald's PlayPlace. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after.
McDonald's has restaurants in the following countries:
- Hong Kong
- Costa Rica
- Czech Republic
- Dominican Republic
- El Salvador
- Iceland (Changed to Metro)
- New Zealand
- Saint Lucia
- Saudi Arabia
- South Africa
- South Korea
- Sri Lanka
- United Arab Emirates
- United Kingdom
- United States
Images for kids
By 1993, McDonald's had sold more than 100 billion hamburgers. The once widespread restaurant signs that boasted the number of sales, such as this one in Harlem, were left at "99 billion" because there was space for only two digits.
McDonald's Next in Admiralty, Hong Kong
An American McDonald's in Mount Pleasant, Iowa in June 2008; this is an example of the "new" look of American McDonald's restaurants
A McDonald's employee takes an order in the Philippines
Fast food workers on strike outside of a McDonald's in St. Paul, Minnesota.
A Ronald McDonald House collection box in Framingham, Massachusetts
McDonald's Facts for Kids. Kiddle Encyclopedia.