McDonald's facts for kids

Kids Encyclopedia Facts
(Redirected from McDonalds)
McDonald's
Type Public (NYSEMCD)
Industry Restaurants
When it was created May 15, 1940 in San Bernardino, California
McDonald's Corporation, 1955 in Des Plaines, Illinois
People who started it

McDonald's - Richard and Maurice McDonald

McDonald's Corporation - Ray Kroc
Headquarters Oak Brook, Illinois, USA
Number of locations 35,000+ worldwide
Area served Worldwide
Key people James A. Skinner
(Chairman) & (CEO)
Things made Fast Food
(hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast)
Money earned Increase US$ 22.79 billion (2007)
Operating income Decrease US$ 3.879 billion (2007)
Net income Decrease US$ 2.359 billion (2007)
Total assets Increase US$ 29.391 billion (2007)
Total equity Decrease US$ 15.279 billion (2007)
Employees 390,000 (2008)
Website McDonalds.com
McDonaldsHQIL
McDonald's Plaza, the main office of McDonald's
Kosher McDonald's, Abasto Shopping, Buenos Aires
McDonald's Kosher in Buenos Aires (Argentina)

McDonald's is the second largest chain of fast food restaurants in the world. They mainly serve hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. They also have options such as salads, apples, milk, and Snack Wraps on the menu. McDonald's was founded by Richard and Maurice McDonald. It was later bought by Ray Kroc.

History

99billion2006-05-20
A McDonald's restaurant in Austin, Minnesota, United States (2006)

McDonald's has been around since 1955, when it was started by Ray Kroc in Des Plaines, Illinois. Kroc had bought the previous company from Dick and Maurice (Mac) McDonald, who opened their restaurant in 1940. The first restaurant was on Route 66 in San Bernardino, California.

Size of company

McDonald's is the world's second largest fast food chain and a worldwide corporation. It is second only to Subway. McDonald's can be found in 119 countries and territories around the world. They serve almost 54 million people each day. More McDonald's food is sold in the United States than in any other area, which means that it is McDonald's largest market. Europe is McDonald's second largest market.. The restaurants are either operated directly by McDonalds or more often by a franchisee, where the business is owned and operated by someone else to the standards set by McDonald's and with support from the McDonald's company. The company provides a central source of supply for food items and standardized menu.

Restaurants

Types of restaurants

Qatar, Dukhan (1), McDonalds
Counter service in a McDonald's restaurant in Dukhan, Qatar

Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield, Manchester in 1986.

McDrive

In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer a "Walk-Thru" service in place of Drive-Thru.

McCafé

MontevideoMcCafe
A Montevideo McCafé

McCafé is a café-style accompaniment to McDonald's restaurants and is a concept created by McDonald's Australia (also known, and marketed, as "Macca's" in Australia), starting with Melbourne in 1993. As of 2016, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania, there are McCafés in every restaurant, with the rest of the states quickly following suit. After upgrading to the new McCafé look and feel, some Australian restaurants have noticed up to a 60 percent increase in sales. At the end of 2003, there were over 600 McCafés worldwide.

"Create Your Taste" restaurants

From 2015–2016, McDonald's tried a new gourmet burger service/restaurant concept based on other gourmet restaurants such as Shake Shack and Grill'd. It was rolled out for the first time in Australia during the early months of 2015 and expanded to China, Hong Kong, Singapore, Arabia and New Zealand, with ongoing trials in the US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients including type of bun and meat along with optional extras. In late 2015 the Australian CYT service introduced CYT salads.

After a person had ordered, McDonald's advised that wait times were between 10–15 minutes. When the food was ready, trained crew ('hosts') brought the food to the customer's table. Instead of McDonald's usual cardboard and plastic packaging, CYT food was presented on wooden boards, fries in wire baskets and salads in china bowls with metal cutlery. A higher price applied.

In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive.

Other

Some locations are connected to gas stations/convenience stores, while others called McExpress have limited seating and/or menu or may be located in a shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.

In Sweden, customers who order a happy meal can use the meal's container for a pair of happy goggles. The company created a game for the goggles known as "Slope Stars." McDonald's predicts happy goggles will continue in other countries. In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with a synth and tweak sounds with special effects.

Special diet

McDonald's kosher
A kosher Express McDonald's outlet in the Malha Mall in Jerusalem


The first kosher McDonald's was established in 1997 at the Abasto de Buenos Aires mall in Buenos Aires, Argentina. There are also many kosher branches in Israel.

Playgrounds

McDonald's with Prominent Playland
A McDonald's in Panorama City, Los Angeles, California with a Playplace designed to promote a family-friendly image


McDonald's playgrounds are called McDonald's PlayPlace. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after.

Mascot

The McDonald's mascot is Ronald McDonald.

Locations

McDonald's has restaurants in the following countries:

Images for kids


McDonald's Facts for Kids. Kiddle Encyclopedia.