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PueblosMágicos
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The Pueblos Mágicos Program (which means "Magical Towns Program" in Spanish) is a special plan started by Mexico's government. It's designed to show off towns across the country that are rich in culture, history, amazing food, cool crafts, and friendly people. The main goal is to bring more visitors to these smaller, often rural, towns.

This program helps people discover small towns where they can see unique local crafts, beautiful landscapes, and other fun things. The government created the 'Pueblos Mágicos' program to celebrate places that have special qualities and traditions. These towns offer "magical" experiences to visitors. A "Magical Town" is a place full of interesting stories, history, important events, festivals, and traditions. It also has great food and fun shopping. In short, it has a special "magic" in its culture and offers wonderful chances for tourism.

The program began in 2001. After nine years, with 32 towns chosen, it was improved and relaunched in 2010. The government added more money to help local efforts and made it a top priority. Each town received a budget to improve its buildings, look, and visitor experiences. They also made sure the towns kept their traditions and promoted their festivals. By 2012, 83 towns and villages in all 31 states had earned the "Pueblo Mágico" title. This program made local people proud, recognized their towns, and helped share Mexican culture and traditions with more visitors.

In late 2018, there were talks that the program might stop. However, in February 2019, a government official said the program would continue "more strongly than ever." Now, the tourism ministry still decides which towns can become Pueblos Mágicos and promotes the program. But state governors are in charge of giving money to projects in these towns.

On December 1, 2020, 11 new Pueblos Mágicos were added, bringing the total to 132. This included Mexcaltitán, one of the first "Magical Towns," which got its title back after losing it in 2009. As of August 1, 2023, there are 177 Pueblos Mágicos across all 31 Mexican states.

Why the Program Exists

The main goals of the Pueblos Mágicos program are:

  • To offer more diverse and interesting places to visit inside Mexico, especially towns with important history and culture.
  • To expand the types of tourism available in the country.
  • To create and promote local crafts and support traditional festivals.
  • To protect local traditions, culture, unique customs, and special foods.
  • To help create new tourist activities like adventures, outdoor sports, ecotourism, festivals, local tours, food and wine events, and fishing.
  • To make these towns even better and more popular for both Mexican and international visitors.
  • To create jobs and help reduce poverty in these communities.
  • This program also celebrates the hard work of local people who have kept their towns' cultural and historical treasures alive.

How a Town Becomes "Magical"

To be considered for the program, towns need to meet certain requirements:

  • A town should have at least 5,000 people living there.
  • It should be located no more than 300 kilometers (about a three-hour drive) from a city with good transportation or a strong market.
  • The town's local and state governments must ask the Secretariat of Tourism to join the program. Then, officials will visit to see if the town has what it takes.

Here are some specific things towns need to have:

  1. A special group called a "Pueblo Mágico committee." These are citizens who represent the town. If the town is accepted, this group helps make sure the town keeps its "Magical" title. They work with local people to make sure the program helps everyone. This group should have different kinds of people, no more than 15, who are willing to volunteer their time. Members should change every now and then.
  2. An official agreement from the town council. This shows that local leaders support joining the program, which is very important for its success.
  3. Support from the state government. State help is needed to provide money, especially for improving things like roads and buildings.
  4. Money set aside for tourism projects. Each town must try to be different from other towns. Their plans should highlight what makes their town special.
  5. An updated plan for tourism development that lasts at least three years. This long-term plan helps make sure the town keeps improving for tourists. The plan should be updated every three years.
  6. Local rules and laws should be updated to focus on tourism. This helps protect visitors and people who work in tourism.
  7. Proof of what makes the town special or unique.
  8. Available health and safety services for tourists in case of an emergency.
  9. Records of private and community money spent on tourism, like hotels, restaurants, tours, and museums.
  10. Other things that the committee thinks are important for tourism.

The Selection Process

Here's how a town gets chosen:

  • The town's citizens' committee and other important people gather all the needed documents and send their request to the Secretary of Tourism and the evaluation committee.
  • They give a formal presentation with examples and details to the evaluation committee in Mexico City.
  • The official committee includes people from the Secretariats of Tourism, Culture, Environment, and other government offices.
  • The evaluation committee checks all the documents, makes sure everything is met, and visits the town in person. They then write a report about what they found.
  • If all requirements are met, they approve the town. Then, the Secretary of Tourism visits the town, invites local leaders and residents, and officially announces the new "Magical Town." At the same time, the local committee takes an oath to represent the town's citizens.
  • The local citizens and the committee are responsible for keeping the town's "magic" alive. The "Magical Town" title is not forever; some towns are checked every year.
  • If a town doesn't meet all the requirements, the committee shares the details, and the town is asked to provide any missing information.
  • If a town simply cannot meet the needed qualities, the committee sends a formal letter explaining why.

Mexico has more than 2,500 local areas, and hundreds apply to this program every year. Only a few are chosen. This is a very successful and respected program that brings many good things to local people, like more money and other benefits for their communities.

List of Magical Towns

# Image Town State Year Added
1 FacadeBautistaHuasca.JPG Huasca de Ocampo Hidalgo 2001
2 PlazaHidalgo.JPG Real de Catorce San Luis Potosí 2001
3 ExConventoDominicodelaNatividadTepotzlan.JPG Tepoztlán Morelos Added in 2001, title removed in 2009, but given back in 2010
4 Isla Mexcaltitan.jpg Mexcaltitán de Uribe Nayarit Added in 2001, title removed in 2009, but given back in 2020
5 Taxco Santa Prisca.jpg Taxco Guerrero 2002
6 Tepozotlan . Pueblo magico.jpg Tepotzotlán México 2002
7 Tapalpa church.JPG Tapalpa Jalisco 2002
8 Comala.JPG Comala Colima 2002
9 Janitzio3.jpg Pátzcuaro Michoacán 2002
10 Igreja de Dolores Hidalgo.jpg Dolores Hidalgo Guanajuato 2002
11 Iglesia Cuetzalán Puebla.jpg Cuetzalan Puebla 2002
12 Izamal.JPG Izamal Yucatán 2002
13 SantiagoApostolTequilaJAL.JPG Tequila Jalisco 2003
14 SanCrisCathedralChiapas2.JPG San Cristóbal de las Casas Chiapas 2003
15 Mineral del Monte.jpg Real del Monte Hidalgo 2004
16 ParrasPuebloMagico.jpg Parras de la Fuente Coahuila 2004
17 PanVBravoSpires2.JPG Valle de Bravo México 2005
18 TemploMazamicla.jpg Mazamitla Jalisco 2005
19 Plaza de Alamos, Son.jpg Álamos Sonora 2005
20 FacadePedroPabloTlalpu.JPG Tlalpujahua Michoacán 2005
21 Cosala (17806372654).jpg Cosalá Sinaloa 2005
22 ParroquiaSanSebastianen Bernal.JPG Bernal Querétaro 2005
23 Catedral de Coatepec.jpg Coatepec Veracruz 2006
24 Ex-Convento del Cristo del Tepozán.jpg Real de Asientos Aguascalientes 2006
25 Convento de Santa María Magdalena Vista.JPG Cuitzeo Michoacán 2006
26 Calle de Santiago.jpg Santiago Nuevo León 2006
27 Iglesia de la Misión de Todos Santos.jpg Todos Santos Baja California Sur 2006
28 Bacalar Lagoon.jpg Bacalar Quintana Roo 2006
29 Jerez0002.jpg Jerez de García Salinas Zacatecas 2007
30 Procesión Huamantla Amanecer.jpg Huamantla Tlaxcala 2007
31 Tarahumara women at Arareco Lake 1063.JPG Creel Chihuahua 2007
32 Capulalpam26.JPG Capulálpam de Méndez Oaxaca 2007
33 Ciudad Mier.jpg Ciudad Mier Tamaulipas 2007
34 Iglesia el fuerte.jpg El Fuerte Sinaloa 2009
35 StaClaraCobrePuebloMagico.jpg Santa Clara del Cobre Michoacán 2010
36 Tapijulapa.JPG Tapijulapa Tabasco 2010
37 Palizada centro.jpg Palizada Campeche 2010
38 FacadeMissionJalpan3.JPG Jalpan de Serra Querétaro 2010
39 MalinalcoPuebloMagico.jpg Malinalco México 2010
40 Cristo DSCF1685.jpg Zacatlán Puebla 2011
41 PlazadeArmasTeul.JPG Teúl de González Ortega Zacatecas 2011
42 Tlayacapan i01.jpg Tlayacapan Morelos 2011
43 MineralChicoPuebloMagico.jpg Mineral del Chico Hidalgo 2011
44 Cadereyta, Queretaro.jpg Cadereyta de Montes Querétaro 2011
45 Plaza2005.jpg Tula Tamaulipas 2011
46 GuadChurchElOroMX.JPG El Oro de Hidalgo México 2011
47 Xico.jpg Xico Veracruz 2011
48 San Sebastian del Oeste.jpg San Sebastián del Oeste Jalisco 2011
49 Callejon en xilitla.jpg Xilitla San Luis Potosí 2011
50 Mineral de Pozos.jpg Mineral de Pozos Guanajuato 2012
51 San Francisco Church and Convent, Sombrerete, Zacatecas (25-10-2005).jpg Sombrerete Zacatecas 2012
52 SanSimonAngang.JPG Angangueo Michoacán 2012
53 Cuatrocienegas1.jpg Cuatrociénegas de Carranza Coahuila 2012
54 Plaza Monumental Magdalena de Kino 2.JPG Magdalena de Kino Sonora 2012
55 SantiagoApostolPahuatlan02.JPG Pahuatlán Puebla 2012
56 Misión Nuestra Señora de Loreto.jpg Loreto Baja California Sur 2012
57 Valladolid, Yucatan church.jpg Valladolid Yucatán 2012
58 FacadeChpCalvarioMetepec.JPG Metepec México 2012
59 ChiapadeCorzoFuenteColonial.jpg Chiapa de Corzo Chiapas 2012
60 IGLESIA DE SANTO DOMINGO.JPG Comitán Chiapas 2012
61 Parroquía de San Mateo Apostol, Huichapan, Hidalgo, México. 02.jpg Huichapan Hidalgo 2012
62 TemploSantaMaríaTequis2.jpg Tequisquiapan Querétaro 2012
63 Batopilas Chihuahua 2012
64 KIOSCO 019.jpg Chignahuapan Puebla 2012
65 Tepanapa3.jpg Cholula (San Pedro y San Andrés) Puebla 2012
66 Pueblo de Pinos.jpg Pinos Zacatecas 2012
67 Amanecer en Lagos de Moreno (Parroquia de la Asunción de María).jpg Lagos de Moreno Jalisco 2012
68 Tacámbaro de Codallos.JPG Tacámbaro Michoacán 2012
69 Interior de la Parroquia del Señor del Salitre 02.jpg Calvillo Aguascalientes 2012
70 Parián Nochistlán.jpg Nochistlán Zacatecas 2012
71 Mona tarasca- 2014-05-12 03-00.jpg Jiquilpan Michoacán 2012
72 Tlatlauqui5.JPG Tlatlauquitepec Puebla 2012
73 Tzintzuntzan.jpg Tzintzuntzan Michoacán 2012
74 Mapimidgo.JPG Mapimí Durango 2012
75 ChurchPapantla1.JPG Papantla Veracruz 2012
76 TecatePuebloMágico.jpg Tecate Baja California 2012
77 Pueblo Europeo en nl.jpeg Arteaga Coahuila 2012
78 Santa Ana de los Hornos, Viesca Coah.JPG Viesca Coahuila 2012
79 Plaza de jalpa de canovas.JPG Jalpa de Cánovas Guanajuato 2012
80 Parroquia de Nuestra Santísima Madre de la Luz. Santuario Diocesano en Salvatierra, Gto..jpg Salvatierra Guanajuato 2012
81 Yuriria.JPG Yuriria Guanajuato 2012
82 Palacio Municipal Xicotepec.JPG Xicotepec Puebla 2012
83 Jala Nayarit.jpg Jala Nayarit 2012
84 Iglesia rosario sinaloa mex.jpg El Rosario Sinaloa 2012
85 Templo de san Jeronimo.JPG Aculco De Espinoza México 2015
86 Atlixco9.JPG Atlixco Puebla 2015
87 Candela Coahuila 2015
88 Paquime0002.jpg Casas Grandes Chihuahua 2015
89 Cosco1.jpg Coscomatepec de Bravo Veracruz 2015
90 Misión de San Bernardo, Guerrero, Coahuila (22323729824).jpg Guerrero Coahuila 2015
91 MunicipalPalaceHuauchinangoPuebla.JPG Huauchinango Puebla 2015
92 Huautla de Jimenez.jpg Huautla de Jiménez Oaxaca 2015
93 Beach on the Caribbean side of Isla Mujeres (4257546308).jpg Isla Mujeres Quintana Roo 2015
94 PlazaChurchIxtapan.JPG Ixtapan de la Sal México 2015
95 Palacio Municipal de Linares, Nuevo León, México..JPG Linares Nuevo León 2015
96 Parroquia de Nuestra Señora de los dolores (vista lateral inferior).JPG Mascota Jalisco 2015
97 Mazuntesummermorning.JPG Mazunte Oaxaca 2015
98 Mocorito-Skyline EAL.jpg Mocorito Sinaloa 2015
99 Palacio de hierro de orizaba.JPG Orizaba Veracruz 2015
100 FacadeParishPalenque.JPG Palenque Chiapas 2015
101 Vista de San Joaquin. Al centro Templo Señor San Jose.JPG San Joaquín Querétaro 2015
102 Bote acercándose al Santuario del Cristo Roto, Aguascalientes 01.JPG San José de Gracia Aguascalientes 2015
103 El Grupo de la Iglesia o del Norte.jpg San Pablo Villa de Mitla Oaxaca 2015
104 Convento San pedro y san Pablo Teposcolula.JPG San Pedro y San Pablo Teposcolula Oaxaca 2015
105 Sayulita, Nayarit, Mexico.JPG Sayulita Nayarit 2015
106 Basílica de Nuestra Señora del Rosario de Talpa Jal 08.JPG Talpa de Allende Jalisco 2015
107 Tecozautla Hidalgo. 02.jpg Tecozautla Hidalgo 2015
108 Mexico-3511 - Pyramid of the Moon (2214742994).jpg Teotihuacán México 2015
109 Parroquia de San Agustin.JPG Tlaxco Tlaxcala 2015
110 Tulum-27527-4.jpg Tulum Quintana Roo 2015
111 Villa del Carbon005.JPG Villa del Carbón México 2015
112 Roman Catholic church in Zozocolco.jpg Zozocolco de Hidalgo Veracruz 2015
113 Parroquia de San Pedro Apóstol, Nombre de Dios, Durango, México 02.jpg Nombre de Dios Durango 2018
114 Parroquia de Santa Rosa de Lima.jpg Melchor Múzquiz Coahuila 2018
115 TEMPLO DE SAN FRANCISCO, COMONFORT,GTO..jpg Comonfort Guanajuato 2018
116 Zimapan1.jpg Zimapán Hidalgo 2018
117 Santuario De La Soledad 02.jpg Tlaquepaque Jalisco 2018
118 Compostela Nayarit 2018
119 Amealco Parroquia de Santa María.jpg Amealco de Bonfil Querétaro 2018
120 Templo de San Miguel Arcángel - Aquismón, SLP.jpg Aquismón San Luis Potosí 2018
121 Bustamante Nuevo León 2018
122 Colegioapostolicoguadalupe.JPG Guadalupe Zacatecas 2018
123 Malecón Isla Aguada - panoramio.jpg Isla Aguada Campeche 2020
124 Arcos del padre Tembleque.JPG Zempoala Hidalgo 2020
125 Ajijic Malecon Sunset.jpg Ajijic Jalisco 2020
126 Parroquia Tonatico.jpg Tonatico México 2020
127 ParachoMainstreet.jpg Paracho Michoacán 2020
128 Palacio Municipal de Juquila, Oaxaca. - panoramio.jpg Santa Catarina Juquila Oaxaca 2020
129 Tetela de Ocampo 5-Ene-06.jpg Tetela de Ocampo Puebla 2020
130 SantaMariadelRio013.jpg Santa María del Río San Luis Potosí 2020
131 Mani, Yucatan.jpg Maní Yucatán 2020
132 Frente del Faro de Sisal; Hunucmá, Yucatán.jpg Sisal Yucatán 2020
133 Saint Blaise Church, Pabellon de Hidalgo, Rincon de Romos, Aguascalientes State, Mexico .jpg Pabellón de Hidalgo Aguascalientes 2023
134 Derelict Industrial Plant - Santa Rosalia - Baja California Sur - Mexico - 01 (23445414524) (2) (cropped).jpg Santa Rosalía Baja California Sur 2023
135 MALECON DE CANDELARIA CAMPECHE - panoramio.jpg Candelaria Campeche 2023
136 Copainala.jpg Copainalá Chiapas 2023
137 Ermita de San Bernabé 3.jpg Ocozocoautla de Espinosa Chiapas 2023
138 Catedral de Guachochi.jpg Guachochi Chihuahua 2023
139 Vistas a Hidalgo del Parral.jpg Hidalgo del Parral Chihuahua 2023
140 Templo SanFDA.jpg General Cepeda Coahuila 2023
141 MnCuauIxca1.JPG Ixcateopan de Cuauhtémoc Guerrero 2023
142 Sunset at Thompson Zihuatanejo Playa La Ropa (48068132221).jpg Zihuatanejo Guerrero 2023
143 Centro histórico de Acaxochitlán 1.jpg Acaxochitlán Hidalgo 2023
144 Convento de los Reyes Magos.jpg Metztitlán Hidalgo 2023
145 Templopurisima01.JPG Cocula Jalisco 2023
146 Catedral de Sayula Jalisco México 05.jpg Sayula Jalisco 2023
147 Temacapulín 04.jpg Temacapulín Jalisco 2023
148 Capilla del Señor de la Misericordia, Jilotepec, Estado de México, México.jpg Jilotepec México 2023
149 SideOxtotipac.JPG Otumba México 2023
150 Cotija Michoacan.jpg Cotija Michoacán 2023
151 Tlaltizapán de Zapata Morelos 2023
152 Xochitepec - San Juan Evangelista 0239.jpg Xochitepec Morelos 2023
153 Ahuacatlan de Noche.jpg Ahuacatlán Nayarit 2023
154 PLAZA PRINCIPAL DE AMATLÁN DE CAÑAS.jpg Amatlán de Cañas Nayarit 2023
155 PortaIxtlan.jpg Ixtlán del Río Nayarit 2023
156 Isla Maria Madre.png Puerto Balleto Nayarit 2023
157 San Blas (Mexico).JPG San Blas Nayarit 2023
158 Desolación (ex Hacienda Pontezuelas) - panoramio.jpg General Terán Nuevo León 2023
159 El Salto - panoramio (4).jpg General Zaragoza Nuevo León 2023
160 FacadeSMAHuejotzingo.JPG Huejotzingo Puebla 2023
161 ZocaloTeziutlan.jpg Teziutlán Puebla 2023
162 StreetPinalAmoles3.JPG Pinal de Amoles Querétaro 2023
163 Cozumel, Mexico (5657372023).jpg Cozumel Quintana Roo 2023
164 Iglesia del Pueblo, cd del Maiz.jpg Ciudad del Maíz San Luis Potosí 2023
165 Tierra Nueva San Luis Potosí 2023
166 View of San Ignacio from hill - panoramio.jpg San Ignacio Sinaloa 2023
167 San Carlos, Guaymas, Hermosillo Sonora.jpg San Carlos Sonora 2023
168 El Templo de San Miguel.jpg Ures Sonora 2023
169 Centla Catamarán.jpg Frontera Tabasco 2023
170 Parroquia de Santiago Apóstol Teapa Tabasco.jpg Teapa Tabasco 2023
171 PlazaSJBautistaIxtenco03.JPG Ixtenco Tlaxcala 2023
172 4691-Portal de la Gloria-Córdoba, Veracruz, México-Enrique Carpio Fotógrafo-EDSC07292.jpg Córdoba Veracruz 2023
173 ParqueNaolinco.jpg Naolinco de Victoria Veracruz 2023
174 Espita 17.07.19.jpg Espita Yucatán 2023
175 Iglesia de Motul.jpg Motul Yucatán 2023
176 Tekax desde la Ermita de San Diego.jpg Tekax Yucatán 2023
177 Templo villanueva.jpg Villanueva Zacatecas 2023

Towns No Longer in the Program

Below are towns that were once part of the program but had their titles removed. This happened because they didn't meet the program's standards during checks. However, two of them later got their titles back! One town, San Miguel de Allende, was removed because it received an even higher honor: becoming a UNESCO World Heritage Site.

# Image Town State Year Added Year Removed
1 Iglesia de San Miguel de Allende.JPG San Miguel de Allende Guanajuato 2002 In 2008, it was removed because it became a UNESCO World Heritage Site.
2 Calle adornada en Tepoztlán, Morelos.jpg Tepoztlán Morelos 2001 Title removed in 2009; given back in 2010.
3 Mexcaltitan - panoramio.jpg Mexcaltitlán Nayarit 2001 Title removed in 2009; given back in 2020.

More About the Program

Some governments have tried to stop the program for political reasons. But because the program is based on local communities and helps them grow, these attempts have not worked. Statistics show that the Pueblo Mágico program has brought a lot of economic value and created many jobs for the towns involved. The program is seen as a great example both in Mexico and by other countries around the world.

See also

Kids robot.svg In Spanish: Pueblos Mágicos para niños

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